# 37 Emerald Hill Tender Seeks Hotel And Lifestyle Concepts - **Source:** Stacked Homes - **Published:** 2026-09-22T12:25:26.000Z - **Author:** Ryan J. Ong - **Original:** https://stackedhomes.com/112000-sq-ft-orchard-site-could-get-a-new-hotel-restaurants-and-lifestyle-spaces/ - **Topics:** Commercial & Industrial, New Launches, Government & Policy ## Featured rationale The tender signals confidence in experiential hospitality-led development and could increase visitor activity and commercial demand around Somerset while supporting Orchard Road’s diversification beyond retail. ## AI summary STB launched a tender on 16 September 2026 to redevelop the 1.04-hectare 37 Emerald Hill site into a heritage-sensitive hotel and commercial destination. ## Original article The incremental evolution of Orchard Road continues as the Singapore Tourism Board (STB) launches a tender for the redevelopment of the former Singapore Chinese Girls’ School (SCGS) grounds at 37 Emerald Hill. It is the latest site along the prime shopping belt that the government, along with private owners and developers, is looking to redevelop as part of a broader push to transform Orchard Road into more than a shopping street. For decades, Orchard Road has been the premier retail corridor in Singapore, flanked by flagship retail shops and concept stores by global luxury brands. But the appeal of the shopping street must change in the present age of online shopping, experiential malls, and the need for differentiated experiences. The tender for the former SCGS grounds invites proposals to transform the historic site into a mixed-use development. STB specifically names new-to-market hotel concepts and first-of-its-kind lifestyle experiences as part of the ideal concept proposal. Here’s what you need to know about the tender, and what this overlooked Orchard Road site could turn into. What’s Going On Along Orchard Road? For years, the government has signalled that the Orchard Road area needed to go beyond its current appeal as a premier shopping belt, into a mixed-use lifestyle destination that goes beyond offering upmarket retail options. I think this is a good call in light of the changing retail environment. I also think that there are only so many luxury retail and concept stores selling designer bags and clothes that you can walk past, before wondering whether you should have just gone to your much-closer heartland mall. The masterplan for the repositioning of Orchard Road by URA.(Graphic: URA) The broad masterplan for Orchard Road sees the entire shopping belt as distinct sub-precincts, with each having different positioning. The Somerset area, where the SCGS grounds are located, is in the Somerset sub-precinct which has been earmarked as a youth-centric locale. Several changes are expected to land in Somerset in the coming years. One of the most significant is the new Live! @ 313, a new live entertainment development that will be anchored by a Live Nation music hall. Meanwhile, Singapore-based co-living operator JustCo is turning the former OG Orchard into a co-living and co-working development, with a three-storey retail podium. Likewise, Frasers Property recently bought Cuppage Terrace for $175 million in August this year. The developer already owns the neighbouring properties at The Centrepoint and 51 Cuppage Road, so its future plans will likely integrate all three properties. All of these new developments set the stage for the Concept and Price Revenue tender of 37 Emerald Hill. The site was previously leased to Chatsworth International School, who operated its Orchard Campus there until 2020. SCGS moved out of the Emerald Hill grounds in 1994, and Chatsworth International School had its campus there from 1998 to 2020. (Picture: URA) Taken together, the upcoming developments and the opportunity to reposition 37 Emerald Hill build on a unique strength along this stretch of Orchard Road. From my perspective, Emerald Hill and Cuppage Road are among the few parts of Orchard with true “hangout spots,” that go beyond shopping. Why Is 37 Emerald Hill A Promising Site For This? To start, the site is close to Somerset MRT station on the North-South Line, and is about a 10 minute walk away. This means it’s not only near The Centrepoint, but also just across the road from Orchard Central and 313@Somerset. It’s an established and frequented retail cluster, familiar to shoppers and visitors to Orchard Road. This site also occupies an interesting niche between Orchard Road’s main commercial activity, and Emerald Hill’s heritage surroundings, and STB identifies this meeting point between Somerset and the conservation area as a key attribute of the location. I think the new site, regardless of its eventual positioning, will receive foot traffic on par with the other popular stretch of the shopping belt at Tanglin and Orchard (the Ion Orchard area and beyond) while offering a differentiated setting. Artist’s impression of redeveloped 37 Emerald Hill. (Image credit: Singapore Tourism Board) That distinction could be valuable for the hotel component, since it brings a genuine touch of local culture along with the retail and lifestyle experience. Design Orchard – a joint venture by STB, JTC, and Enterprise Singapore – is also in the vicinity. This is a retail showcase, design incubator, and public community space, and one meant to showcase homegrown brands. It offers a natural complement to any new-to-market hotel brand that lands there. The 1.04-hectare site is also large enough for events, exhibitions, or other related activities. Depending on the eventual proposal, having these in the conserved buildings could add more reasons to visit Orchard Road besides shopping. Technical Details Of The Tender STB is offering the site through a Concept and Price Revenue tender, which launched on 16 September 2026, with the deadline for submissions on 16 March 2027. Both local and international bidders can participate. Site Area | 10,414.8 sqm (approx. 112,103 sq ft) Zoning | Hospitality + Commercial Lease | 50 years, with an option to extend for another 20 years, subject to terms and conditions GFA | 16,664 sqm (approx. 179,370 sq ft) Examples of allowable commercial uses | Restaurants, bars/pubs, outdoor refreshment areas, shops, fitness centres, gyms and medical clinics Uses explicitly excluded | Residential uses, offices, serviced apartments and schools Beyond these parameters, STB’s brief calls for a distinctive hotel concept, a heritage-sensitive development, and an accessible public space with year-round programming. Why This Site Is Also Historically Important It’s likely that proposed uses for the site will take inspiration from or refer to its history, which would play to the strengths of a heritage area – not to mention, to persuade STB and the relevant bodies at the proposal stage. The site became well known in Singapore when SCGS occupied the grounds from 1925 until its move to its campus on Dunearn Road in 1994. The school on the Emerald Hill grounds was founded in 1899 and pioneered education for Straits-born Chinese girls. This was a very progressive approach at the time, and challenged then-common notions that girls didn’t need schooling outside the home. Artist’s impression of redeveloped 37 Emerald Hill (Image credit: Singapore Tourism Board) Three buildings were gazetted for conservation in 2019. The Main Block dates to 1925, the Principal’s House to 1930, and the Song Ong Siang Block to 1956 (this was named after one of the school’s founders). Interestingly, the school grounds were not originally included when Emerald Hill was gazetted for conservation in 1989; it was former students who successfully campaigned to preserve the campus. The wider Emerald Hill district was an enclave for wealthy Chinese and Peranakan families, with the terrace houses and shophouses along Emerald Hill Road that still define its character. It’s probably the next best known example of Peranakan-style residential homes in Singapore besides Katong in the East Coast area. The location of 37 Emerald Hill is just right for what URA wants to see: the Orchard Road precinct with more reasons to visit and hang around, besides just designer brands. That said though, a lot will depend on developing comfortable walking routes, and programmes that blend well with what we already see at Cuppage Road. The quieter residential streets will also need consideration, as visitor numbers grow. ## Chinese translation > Translation model: grok_cli ### 37 Emerald Hill招标寻求酒店与生活方式概念 新加坡旅游局（STB）已启动招标，将前新加坡女子学校（SCGS）所在地37 Emerald Hill重新开发为酒店与生活方式目的地，邻近索美塞地铁站及乌节路保留区。 乌节路的渐进式演变仍在继续。新加坡旅游局（STB）已启动招标，重建位于37 Emerald Hill的前新加坡女子学校（SCGS）校址。 这是黄金购物带沿线最新一处、政府连同私人业主和发展商寻求重建的地块，属于将乌节路转变为不仅仅是一条购物街的更广泛举措的一部分。 数十年来，乌节路一直是新加坡首屈一指的零售走廊，两侧林立全球奢侈品牌的旗舰零售店与概念店。但在网购、体验式商场兴起，且人们需要差异化体验的当下，这条购物街的吸引力必须改变。 前SCGS校址的招标邀请各方提交方案，将这块历史地段改造为综合用途发展项目。STB特别把新进入市场的酒店概念，以及首创的生活方式体验，列为理想概念方案的一部分。 以下是你需要了解的招标情况，以及这块被忽视的乌节路地段可能会变成什么。 乌节路沿线正在发生什么？ 多年来，政府一直示意，乌节路一带需要超越其作为顶级购物带的现有吸引力，转向一个不止于提供高端零售选择的综合用途生活方式目的地。 鉴于零售环境正在变化，我认为这是一个正确的决定。我也认为，售卖设计师手袋和衣服的奢侈品零售店与概念店，你沿途能经过的就那么多；没走多久，你就会开始想，是不是本该直接去你那个近得多的心脏地带商场。 由市区重建局（URA）制定的乌节路重新定位总体规划。（图：URA） 乌节路的宏观总体规划将整条购物带视为彼此有别的子分区，每个子分区有不同的定位。SCGS校址所在的索美塞区域，位于索美塞子分区内，该子分区已被指定为以青年为中心的地点。 未来数年，预计将有多项变化在索美塞落地。其中最为重要的一项，是新的Live! @ 313，即一个以Live Nation音乐厅为核心的全新现场娱乐发展项目。 与此同时，以新加坡为基地的共居运营商JustCo正将前OG Orchard改造为共居与共享办公发展项目，并设有三层零售裙楼。同样，星狮地产（Frasers Property）近期于今年8月以1.75亿新元购入Cuppage Terrace。该发展商已拥有相邻的The Centrepoint和51 Cuppage Road，因此其未来计划很可能会把这三处物业整合在一起。 上述各项新发展，为37 Emerald Hill的“概念与价格收益”（Concept and Price Revenue）招标奠定了基础。该地块此前租予Chatsworth International School，该校在此运营其Orchard Campus，直至2020年。 SCGS于1994年迁出Emerald Hill校址，Chatsworth International School于1998年至2020年在此设有校园。（图片：URA） 综合来看，即将到来的发展项目，以及重新定位37 Emerald Hill的机会，都建立在乌节路这一段的一项独特优势之上。在我看来，Emerald Hill和Cuppage Road是乌节少数真正拥有“闲逛去处”、而意义不止于购物的地段。 为什么37 Emerald Hill是适合这一方向的有前景地块？ 首先，该地块邻近南北线的索美塞地铁站，步行约10分钟。这意味着它不仅邻近The Centrepoint，而且就在Orchard Central和313@Somerset的马路对面。这是一个成熟且人流频繁的零售集群，乌节路的购物者和到访者对它都很熟悉。 该地块还占据一个有趣的位置，介于乌节路的主要商业活动与Emerald Hill的历史环境之间；STB将索美塞与保留区的这一交汇点，视为该地点的一项关键属性。 我认为，这块新地块无论最终如何定位，人流量都将与购物带上另一处热门路段——东陵（Tanglin）和乌节（即Ion Orchard一带及其更远处）不相上下，同时提供差异化的环境。 重建后的37 Emerald Hill效果图。（图片来源：新加坡旅游局） 这种差异化对酒店部分可能颇有价值，因为它在零售与生活方式体验之外，带来真正的本土文化气息。 Design Orchard——由STB、裕廊集团（JTC）和新加坡企业发展局（Enterprise Singapore）合资组建——也在附近。它是零售展示空间、设计孵化器和公共社区空间，旨在展示本土品牌。对于任何落户于此的新进入市场酒店品牌，它都能提供自然的互补。 这块1.04公顷的地块，面积也足以举办活动、展览或其他相关活动。视最终方案而定，在保留建筑内安排这些活动，可能会为到访乌节路增加购物以外的更多理由。 招标的技术细节 STB正通过“概念与价格收益”（Concept and Price Revenue）招标推出该地块。招标于2026年9月16日启动，提交截止日期为2027年3月16日。本地与国际投标者均可参与。 用地面积 | 10,414.8平方米（约112,103平方英尺） 规划分区 | 酒店业 + 商业 租期 | 50年，附带再延长20年的选择权，须受条款与条件约束 总楼面面积（GFA）| 16,664平方米（约179,370平方英尺） 允许的商业用途举例 | 餐厅、酒吧/酒馆、户外餐饮区、商店、健身中心、健身房及医疗诊所 明确排除的用途 | 住宅用途、办公室、服务式公寓及学校 在这些参数之外，STB的任务书还要求独特的酒店概念、对历史遗产保持敏感的开发，以及一处公众可进入、并设有全年活动安排的公共空间。 为什么这块地在历史上也很重要 该地块的拟议用途很可能会从其历史中汲取灵感，或参照这段历史；这将发挥历史遗产区的优势——更不必说，也有助于在方案阶段说服STB及相关机构。 该地块在新加坡广为人知，是因为SCGS自1925年起占用这片校址，直至1994年迁至Dunearn Road的校园。位于Emerald Hill校址的这所学校创办于1899年，并开创了为海峡土生华族女孩提供教育的先河。这在当时是非常进步的做法，挑战了彼时普遍认为女孩不需要在家庭以外接受教育的观念。 重建后的37 Emerald Hill效果图（图片来源：新加坡旅游局） 三栋建筑于2019年被宪报列为保留。主楼（Main Block）可追溯至1925年，校长住宅（Principal’s House）可追溯至1930年，宋旺相楼（Song Ong Siang Block）可追溯至1956年（该楼以学校创办人之一命名）。有趣的是，1989年Emerald Hill被宪报列为保留时，校址最初并未纳入；是昔日学生成功奔走争取，校园才得以保存。 更广的Emerald Hill区曾是富裕华人与峇峇娘惹（Peranakan）家庭的聚居地，Emerald Hill Road沿线的排屋和店屋至今仍界定着它的风貌。除东海岸地区的加东（Katong）之外，它大概是新加坡娘惹风格住宅中下一个最广为人知的例子。 37 Emerald Hill的位置，正好符合URA希望看到的：乌节路片区除了设计师品牌之外，还有更多理由让人前来并逗留。 尽管如此，很大程度上仍将取决于能否发展出舒适的步行路线，以及与我们在Cuppage Road已经看到的内容良好融合的活动安排。随着访客人数增加，较为安静的住宅街道也需要加以考虑。