# Beauty World Plaza makes fresh collective sale bid at $165 mil

- **Source:** EdgeProp Singapore
- **Published:** 2026-10-13T08:28:56.000Z
- **Author:** Atiqah Mokhtar
- **Original:** https://www.edgeprop.sg/property-news/beauty-world-plaza-make-fresh-collective-sale-bid-165-mil
- **Topics:** Private Residential, New Launches, Transactions & Deals

## Featured rationale

Outline planning permission for 108 serviced-apartment keys may broaden buyer interest beyond redevelopment, potentially supporting asset enhancement and mixed-use repositioning in the transforming Beauty World precinct.

## AI summary

Beauty World Plaza has launched a fresh collective sale tender at $165 million, equivalent to $2,231 psf of gross floor area, closing Nov 19.

## Original article

Beauty World Plaza, a 999-year leasehold mixed-use development on Upper Bukit Timah Road, has been launched for collective sale via a public tender exercise, with a guide price of $165 million.

The guide price translates to $2,231 psf of gross floor area, said marketing agent ETC (a member of Realion Group) in an Oct 13 release.

The fresh en bloc bid follows past tender launches for Beauty World Plaza in June 2019 and November 2018. The development was similarly priced at $165 million in both exercises.

Read also: Balestier Regency relaunched for collective sale at unchanged price of $255 mil

Beauty World Plaza is an eight-storey development comprising commercial shops on Levels 1 to 3 and residential apartments on Levels 4 to 8. There is also an open terrace on Level 4.

The development occupies a corner plot along Upper Bukit Timah Road and Bukit Timah Link measuring 24,817 sq ft. The land is zoned for commercial and residential use, with a gross plot ratio of 3.0. It is adjacent to Beauty World MRT Station on the Downtown Line.

The site offers buyers “flexibility to explore different strategies”, said Swee Shou Fern, ETC’s head of investment advisory. “Beyond a conventional redevelopment play, the buyer can also consider asset enhancement for the existing development.”

According to ETC, outline planning permission for serviced apartments has been granted for the site's residential component. The site could yield 108 keys, based on a minimum unit size of 35 sq m (377 sq ft).

“The in-principle planning approval opens up the potential to convert the upper floors to serviced apartments or co-living residences and curate the commercial podium for retail, F&B, lifestyle amenities, enrichment centres or coworking space…subject to authorities’ approval,” Swee commented.

Beauty World Plaza is close to several upcoming developments that are reshaping the Beauty World precinct. These include an integrated transport hub linking Beauty World MRT Station with a new bus interchange, along with The Reserve Residences (an integrated development comprising 732 apartments and retail mall Bukit V) and the 158-unit condo 8@BT.

Read also: Binjai Park shop with 999-year leasehold tenure on the market for $4.4 mil

“Beauty World Plaza is extremely well-placed to benefit from this transformation, given its immediate access to the MRT station and established residential, education and lifestyle catchment,” said Swee.

The development is close to several educational institutions, with Pei Hwa Presbyterian Primary School located within a 1km radius, while Bukit Timah Primary School and Methodist Girsl’ School (Primary) are within a 2km radius.

Within the wider vicinity, tertiary institutions such as the Singapore Institute of Management, Singapore University of Social Sciences and Ngee Ann Polytechnic are a short drive away, along with international schools such as Singapore Korean International School and Chatsworth International School.

The tender will close at 3pm on Nov 19.

Check out the latest listings for Beauty World, Bukit Timah properties

## Chinese translation

> Translation model: grok_cli

### Beauty World Plaza以1.65亿新元再度启动集体出售

营销代理ETC表示，这座999年租赁地契综合用途发展项目具备“重建与资产提升潜力”。

位于Upper Bukit Timah Road的999年租赁地契综合用途发展项目Beauty World Plaza，已通过公开招标启动集体出售，指导价为1.65亿新元。

营销代理ETC（Realion Group成员）在10月13日发布的新闻稿中表示，该指导价相当于总楼面面积每平方英尺2,231新元。

此次新一轮集体出售，是继Beauty World Plaza于2019年6月及2018年11月推出招标之后的又一次尝试。该发展项目在前两次招标中的定价同样为1.65亿新元。

另请阅读：Balestier Regency以维持不变的2.55亿新元价格重新启动集体出售

Beauty World Plaza是一座八层发展项目，第1层至第3层为商业店铺，第4层至第8层为住宅公寓。第4层另设开放式露台。

该发展项目占据沿Upper Bukit Timah Road及Bukit Timah Link的一块转角地段，面积为24,817平方英尺。土地规划为商业及住宅用途，总容积率为3.0，并毗邻滨海市区线（Downtown Line）美丽世界地铁站（Beauty World MRT Station）。

ETC投资咨询主管Swee Shou Fern表示，该地段为买家提供“探索不同策略的灵活性”。“除常规重建方案外，买家亦可考虑对现有发展项目进行资产提升。”

据ETC称，该地段的住宅部分已获服务式公寓纲要规划许可。按最小单位面积35平方米（377平方英尺）计算，该地段可提供108个钥匙单位。

Swee评论道：“这项原则性规划批准，为将较高楼层改造为服务式公寓或共居住宅，并将商业裙楼策划为零售、餐饮、生活方式配套、补习中心或共享办公空间，开辟了可能性……惟须获得当局批准。”

Beauty World Plaza邻近多个即将落成、正在重塑Beauty World片区的发展项目。其中包括连接美丽世界地铁站与新巴士转换站的综合交通枢纽，以及The Reserve Residences（包含732个公寓单位及零售商场Bukit V的综合发展项目）和拥有158个单位的共管公寓8@BT。

另请阅读：拥有999年租赁地契的Binjai Park店铺正以440万新元挂牌出售

Swee表示：“鉴于可即时通达地铁站，并坐拥成熟的住宅、教育及生活方式客源腹地，Beauty World Plaza处于极为有利的位置，有望从这一转型中受益。”

该发展项目邻近多所教育机构。培华长老会小学（Pei Hwa Presbyterian Primary School）位于1公里半径范围内，武吉知马小学（Bukit Timah Primary School）及美以美女校（小学）（Methodist Girls’ School (Primary)）则位于2公里半径范围内。

在更广周边，新加坡管理学院（Singapore Institute of Management）、新加坡社科大学（Singapore University of Social Sciences）及义安理工学院（Ngee Ann Polytechnic）等高等院校，以及新加坡韩国国际学校（Singapore Korean International School）和Chatsworth国际学校（Chatsworth International School）等国际学校，均只需短途车程即可抵达。

招标将于11月19日下午3时截止。

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