# Beauty World Plaza up for collective sale for third time at S$165 million

- **Source:** Channel NewsAsia
- **Published:** 2026-10-14T03:56:00.000Z
- **Author:** Daphne Yow
- **Original:** https://www.channelnewsasia.com/singapore/beauty-world-plaza-collective-sale-165-million-etc-realion-6457561
- **Topics:** Private Residential, Government & Policy, Transactions & Deals

## Featured rationale

The unchanged guide price since 2018 signals sustained seller expectations, while serviced-apartment approval for about 108 keys may broaden redevelopment options and developer interest.

## AI summary

Beauty World Plaza has launched its third collective-sale attempt at S$165 million, equivalent to about S$2,231 per square foot of gross floor area.

## Original article

SINGAPORE: Mixed-use development Beauty World Plaza is up for collective sale for a third time at S$165 million (US$129 million), said ETC, a member of real estate group Realion, on Tuesday (Oct 13). This translates to about S$2,231 per square foot of gross floor area. Located next to Beauty World MRT station, Beauty World Plaza is a 999-year leasehold development on a site of about 24,817 sq ft. It has eight storeys, with shops on levels one to three and apartments on the remaining floors. ETC, the sole marketing agent, is conducting the sale via a public tender exercise which closes at 3pm on Nov 19. The site is zoned for "commercial and residential" use with a gross plot ratio of 3 under the Urban Redevelopment Authority (URA) Master Plan 2025. In-principle planning approval from URA for serviced apartments has been granted for the residential component of the development, allowing for about 108 keys based on a minimum unit size of 35 sq m, said ETC. Beauty World Plaza is also located in an area with a high concentration of tertiary and international educational institutions, including the Singapore Institute of Management, Singapore University of Social Sciences and National University of Singapore, added ETC. Meanwhile, primary schools within 1km of the development include Pei Hwa Presbyterian Primary School, with Bukit Timah Primary School and Methodist Girls' School (Primary) within a 2km radius. "Beauty World Plaza offers a rare opportunity to acquire a near-freehold asset in a vibrant and highly accessible locale within Bukit Timah, with the flexibility to explore different strategies for the asset," said ETC's head of investment advisory Swee Shou Fern. This is the third time Beauty World Plaza has been put up for collective sale. Attempts to sell the development at the same guide price were previously made in November 2018 and June 2019 by Knight Frank Singapore.

## Chinese translation

> Translation model: grok_cli

### 美丽世界广场第三次以1.65亿新元挂牌集体出售

美丽世界广场此前曾于2018年11月和2019年6月以相同指导价挂牌集体出售。

新加坡：房地产集团Realion成员ETC周二（10月13日）表示，综合用途发展项目美丽世界广场（Beauty World Plaza）正第三次以1.65亿新元（1.29亿美元）挂牌集体出售。这相当于总楼面面积每平方英尺约2,231新元。美丽世界广场毗邻美丽世界地铁站，是一项999年地契发展项目，地段面积约24,817平方英尺。项目共八层，一至三层为商店，其余楼层为公寓。作为独家营销代理，ETC正通过公开招标进行出售，招标于11月19日下午3时截止。根据市区重建局（URA）《2025年总体规划》，该地段规划用途为“商业与住宅”，总容积率为3。ETC表示，市区重建局已就该发展项目的住宅部分批出服务式公寓的原则性规划批准，按最低单位面积35平方米计算，约可设108个钥匙单位。ETC补充说，美丽世界广场所在地区高等及国际教育机构高度集中，包括新加坡管理学院、新加坡社科大学和新加坡国立大学。与此同时，该发展项目1公里范围内的小学包括培华长老会小学，武吉知马小学和美以美女子学校（小学）则位于2公里半径范围内。ETC投资咨询主管Swee Shou Fern表示：“美丽世界广场提供了一个难得的机会，可在武吉知马一个充满活力且交通高度便利的地段购入一项近永久地契资产，并灵活探索该资产的不同策略。”这是美丽世界广场第三次挂牌集体出售。莱坊新加坡（Knight Frank Singapore）此前曾于2018年11月和2019年6月以相同指导价尝试出售该发展项目。