# Developer sales slow in June with 156 new private homes transacted, RCR takes the lead

- **Source:** EdgeProp Singapore
- **Published:** 2026-07-15T06:41:49.000Z
- **Author:** Kalynskye Adrian
- **Original:** https://www.edgeprop.sg/property-news/developer-sales-slow-june-156-new-private-homes-transacted-rcr-takes-lead
- **Topics:** Private Residential, New Launches, Government & Policy

## Featured rationale

With sales exceeding launched units and the RCR contributing 53.8% of transactions, the slowdown signals constrained supply rather than absent demand and may benefit upcoming launches.

## AI summary

Developers sold 156 new private homes excluding ECs in June 2026, down 65.1% from May, as no new units were launched during the month.

## Original article

New private home sales tumbled in June amid the absence of new launches and the mid-year school holidays.

According to URA data released on July 15, property developers sold 156 new homes excluding executive condos (ECs) last month, plunging 65.1% from the 447 units moved in May. On a y-o-y basis, private new home sales fell 42.6%.

This is the lowest monthly sales so far this year, observes Christine Sun, chief researcher and strategist at Realion (OrangeTee & ETC) Group. That said, the drop is “unsurprising”, as developers typically scale back project launches during the school holidays, she adds.

Search for the latest New Launches, to find out the transaction prices and available units

In any case, despite the relatively muted sales in June, the second quarter’s total volume of 2,151 new private homes transacted still exceeded the 2,013 units sold in the first quarter, Sun points out.

Huttons Asia CEO Mark Yip notes that June 2026 was the fifth consecutive month in which sales exceeded the number of launched units, “reflecting the strong underlying demand for new homes”.

It was also the first month on record — since URA data was made available in 2007 — in which no new private residential units were launched for sale.

RCR drives bulk of activity

Instead, buyers turned to existing projects, especially in the Rest of Central Region (RCR) or city fringe. The RCR accounted for the bulk of developer sales in June, making up 53.8% or 84 units of the total units sold, excluding ECs, according to Realion.

This was followed by the Outside Central Region (OCR) or suburbs at 36.5%, while the Core Central Region (CCR) or prime areas came in at 9.6%, notes Sun.

Hudson Place Residences was the top-selling project islandwide during the month. Situated along Media Circle in the RCR, the condo’s developers moved 12 units at a median price of $2,577 psf.

Read also: New home sales plunge 71.1% m-o-m in May, with 447 units sold

PropNex notes that Hudson Place Residences has maintained its position as the most popular project in both the region and the overall market for the second consecutive month since its launch in May 2026.

Top private residential projects by sales in June 2026:

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Source: URA, Huttons Data Analytics (data as of July 15, 2026).

Also in the RCR, The Continuum and Union Square Residences each moved 11 units at median prices of $2,789 psf and $2,762 psf, respectively, according to ERA.

“New private home supply in the RCR has been especially limited this year, with just 377 units launched so far, excluding ECs,” says ERA Singapore CEO Marcus Chu.

By comparison, developers released 2,259 units in 1H2025 and 2,513 units in 2H2025 within the region. “This large supply gap could lend support to upcoming RCR launches, including Thomson Reserve and The Island Residence later this year,” Chu remarks.

In the OCR, developers sold 57 new private homes, excluding ECs — a 37.4% decline from the 91 units sold in the region in May.

This is the lowest monthly sales tally for the OCR segment in over two years, since 45 units were transacted in December 2023, says Wong Siew Ying, head of research and content at PropNex. Chuan Park was the region’s best-selling project in June, with 11 units sold at a median of $2,631 psf.

Read also: Hudson Place Residences sells over 61% of units at average $2,458 psf on launch weekend

Sales activity in the OCR could bounce back in July, with the upcoming launch of the 499-unit Lentor Gardens Residences, in Wong’s view.

As for the CCR, developers moved 15 new units last month, down 31.8% from the 22 units transacted in May. It is the third consecutive month of decline and the lowest monthly new home sales in the CCR since June 2025, when 14 units were sold.

Newport Residences recorded the most sales in the CCR this June, with just four units sold, at a median price of $3,056 psf. The second best-seller was UpperHouse at Orchard Boulevard, which moved three units at a median of $3,437 psf.

In particular, the 180-unit Watten House, a District 11 condo which hit the market in November 2023, is now fully sold after a buyer scooped up its final unit in June, according to PropNex.

CBRE Research highlights that based on quantum size, the largest proportion (27%) of new private homes sold in June was in the $3 million to $5 million range. It came as buyers purchased larger three- and four-bedroom units from existing projects such as The Continuum and Chuan Park.

The $2.5 million to $3 million range made up the second-biggest proportion at 26%, followed by the $1.5 million to $2 million bracket at 20%, says Tricia Song, CBRE head of research, Singapore and Southeast Asia.

Tepid EC sales, existing stock depletes further

In the EC segment, developers sold only 28 new units in June, down by 39.1% m-o-m from the 46 units transacted in May.

June saw “the weakest monthly EC sales since February, when developers sold only 20 units amid shrinking stock”, says Chu from ERA.

Coastal Cabana continued to lead EC sales for the second straight month, with 21 transactions at a median price of $1,836 psf.

The Coastal Cabana project appeared to draw buyers under the previous EC framework. As the development was launched before the tightened EC measures took effect, purchasers of its remaining units are still able to buy under the earlier rules.

“This may have prompted some eligible buyers to bring forward their purchasing decisions before these remaining units are fully taken up,” says Mohan Sandrasegeran, head of research and data analytics at SRI.

Meanwhile, Rivelle Tampines moved six units at a median price of $1,947 psf during the month, while Lumina Grand posted just one sale at $1,732 psf.

ERA’s Chu expects a turnaround in EC sales when Wynwood Grand in Woodlands debuts in 4Q2026. The project is likely to draw strong interest from second-timers, as it will be the first EC launch in the Woodlands planning area in almost a decade, following Northwave’s debut in 2016, he adds.

Wynwood Grand is also one of the last five EC projects governed by the previous policy framework, which means its buyers will not be subject to the longer 10-year minimum occupation period and can still tap on the deferred payment scheme.

On the supply side, only 150 unsold EC units remain available in the market as at end-June, URA data shows. Supply has been thinning due to healthy demand and the gradual absorption of EC inventory.

“The limited unsold stock of ECs bodes well for upcoming EC launches in Senja Close, Woodlands Drive 17, Sembawang Road, and Miltonia Close, which are not subject to the new EC measures announced in May 2026,” says Wong from PropNex.

Luxury market remains robust

Overall new luxury residential sales rebounded strongly in the first half of the year, even as June marked the first month when there was no sale above $10 million for non-landed new homes.

There were 60 new non-landed homes in the CCR that were sold for $5 million to $10 million during the first six months of 2026. That is nearly triple the 21 units in 1H2025 and more than double the 36 units in 1H2024, according to Realion.

Sun reckons this could be due to wealthy investors seeking prime assets in Singapore as safe-heaven investments amid the global macroeconomic uncertainties.

Regaining momentum in July

Analysts generally concur that market activity is likely to pick up soon, especially with the upcoming launches of Lentor Garden Residences in the OCR and Dunearn House in the CCR.

Sales for those launches are estimated to be around 700 to 1,000 units, says Huttons’ Yip.

Leonard Tay, head of research at Knight Frank Singapore, notes that developers will have two more windows for launch in the remaining half of the year, restarting in July until mid-August, before the Chinese Seventh Month. Another window will start after the September school holidays until the third week of November when the year-end school holidays begin.

“Even so, new home sales remain on track to total between 8,000 to 10,000 units for the entire year, even though the months of May and June 2026 tracked lower activity,” Tay says.

He adds that there remains a deep pool of Singaporean purchasers in the private residential market, underpinned by intergenerational wealth.

At the same time, the price gap between new launches and resale homes persist, Tay says. This creates a two-tier market where new projects command a premium while homes that have been completed for some time provide more affordable options for both upgraders and downgraders.

CBRE Research projects that some 7,500 to 8,500 new private homes will be sold in the whole of 2026, in part due to a “decent” pipeline of attractive new launches. “Homebuying appetite has remained resilient in the year so far despite heightened volatility and economic uncertainty from the ongoing Middle East conflict,” says Song.

SRI’s Sandrasegeran forecasts the full-year new private home sales (excluding ECs) to reach 8,000 to 9,000 units.

He shares: “Thomson Reserve is expected to be one of the most significant launches in the second half of 2026.” With more than 1,200 units, the mega development will inject a substantial supply of new homes into the RCR — a segment that has seen relatively limited new launch activity this year — and may benefit from pent-up demand from buyers seeking fresh city-fringe housing options.

Other projects anticipated in the coming months, including Lucerne Grande and developments arising from the recently awarded government land sale sites at Chuan Grove and Holland Link, are expected to further expand buyer choice, Sandrasegeran adds. This could contribute to a more active second half of the year.

Meanwhile, Yip predicts transaction volumes to total between 7,500 and 9,000 units, in line with the Ministry of Trade and Industry’s forecast of 2% to 4% economic growth for Singapore.

ERA’s Chu expects new home sales to reach around 9,000 units by year-end, barring unforeseen circumstances.

Buyer sentiment could remain supported in view of the still-low interest rates, tight job market and healthy household balance sheets, says Wong from PropNex.

“Slower growth in overall private home prices may also prompt some buyers who were on the fence to consider entering the market,” she continues.

Check out the latest listings for Hudson Place Residences properties

## Chinese translation

> Translation model: grok

### 六月发展商销售放缓，新私人住宅仅成交156个；中央区外缘领跑

发展商仅售出156个新私人住宅（不含EC），较上月减少42.6%。

在无新盘推出且适逢年中学校假期的背景下，6月新私人住宅销售大幅下滑。

根据市区重建局7月15日发布的数据，发展商上月售出156个新住宅（不含执行共管公寓EC），较5月的447个单位锐减65.1%。按年计，私人新住宅销售下跌42.6%。

Realion（OrangeTee & ETC）集团首席研究员兼策略师孙燕清观察，这是今年迄今最低的单月销量。不过她补充，跌幅“并不意外”，因发展商通常在学校假期缩减推盘。

搜索最新新盘，了解成交价与可售单位

无论如何，孙燕清指出，尽管6月销售相对疲软，第二季合计成交2,151个新私人住宅，仍高于第一季的2,013个。

合登亚洲行政总裁叶荣强指出，2026年6月是连续第五个月销量超过当月推出单位数，“反映对新盘的底层需求强劲”。

这也是自2007年市区重建局数据可得以来，首次出现当月无任何新私人住宅单位推出的记录。

中央区外缘主导成交

买家转而消化现有项目，尤其是中央区外缘（RCR）或城市边缘。据Realion，RCR占6月发展商销售（不含EC）的53.8%，即84个单位。

其次为中央区以外（OCR）或郊区，占36.5%；核心中央区（CCR）或优质地段占9.6%，孙燕清指出。

Hudson Place Residences为当月全岛销冠。该公寓位于RCR的Media Circle一带，发展商售出12个单位，中位价每平方英尺2,577新元。

延伸阅读：5月新住宅销售环比急挫71.1%，售出447个单位

PropNex指出，自2026年5月开盘以来，Hudson Place Residences已连续第二个月保持区域与全岛最受欢迎项目的地位。

2026年6月私人住宅项目销售排行：

资料来源：市区重建局、Huttons Data Analytics（数据截至2026年7月15日）。

同属RCR的The Continuum与Union Square Residences各售出11个单位，中位价分别为每平方英尺2,789与2,762新元，据ERA。

ERA新加坡行政总裁朱亮亮（Marcus Chu）表示：“今年RCR新私人住宅供应尤为有限，迄今仅推出377个单位（不含EC）。”

相比之下，发展商在该区域2025年上半年推出2,259个单位、下半年2,513个单位。“这一巨大供应缺口，或可支撑下半年包括Thomson Reserve与The Island Residence在内的RCR新盘，”朱表示。

在OCR，发展商售出57个新私人住宅（不含EC）——较5月该区91个单位下降37.4%。

PropNex研究与内容主管黄秀莹表示，这是OCR板块逾两年以来最低的单月销量，上一次为2023年12月的45个单位。Chuan Park为该区6月销冠，售出11个单位，中位价每平方英尺2,631新元。

延伸阅读：Hudson Place Residences开盘周末售出逾61%单位，均价每平方英尺2,458新元

黄认为，随着即将推出的499个单位Lentor Gardens Residences，OCR销售活动或于7月回升。

至于CCR，发展商上月售出15个新单位，较5月的22个下降31.8%。这是连续第三个月下滑，亦为自2025年6月售出14个单位以来CCR最低的单月新住宅销量。

Newport Residences录得本月CCR最多成交，仅售出4个单位，中位价每平方英尺3,056新元。第二为UpperHouse at Orchard Boulevard，售出3个单位，中位价每平方英尺3,437新元。

据PropNex，位于第11区、2023年11月入市的180个单位Watten House，在6月买家购入最后一个单位后现已全数售罄。

世邦魏理仕研究指出，按总价规模，6月新私人住宅销售中占比最大（27%）的是300万至500万新元区间，因买家从The Continuum、Chuan Park等现有项目购入较大的三房与四房单位。

CBRE新加坡与东南亚研究主管宋翠霞表示，250万至300万新元区间占第二大份额，达26%，其次为150万至200万新元区间，占20%。

EC销售疲软，现有库存进一步消化

在EC板块，发展商6月仅售出28个新单位，较5月46个单位环比下降39.1%。

ERA的朱亮亮表示，6月是“自2月以来最弱的单月EC销售，当时发展商在库存缩减下仅售出20个单位”。

Coastal Cabana连续第二个月领跑EC销售，成交21宗，中位价每平方英尺1,836新元。

Coastal Cabana项目似乎吸引了受旧EC框架约束的买家。由于该项目在收紧的EC措施生效前开售，剩余单位的买家仍可按较早规则购买。

SRI研究与数据分析主管Mohan Sandrasegeran表示：“这可能促使部分合资格买家在剩余单位售罄前，提前作出购买决定。”

与此同时，Rivelle Tampines当月售出6个单位，中位价每平方英尺1,947新元；Lumina Grand仅录得1宗成交，价格每平方英尺1,732新元。

ERA的朱预期，当兀兰的Wynwood Grand于2026年第四季亮相时，EC销售将出现转机。他补充，该项目料将吸引二次购房者的强烈兴趣，因其将是兀兰规划区自2016年Northwave以来近十年首个EC新盘。

Wynwood Grand亦是受旧政策框架约束的最后五个EC项目之一，意味着其买家不受更长的10年最低居住年限限制，并可继续使用延期付款计划。

供应方面，市区重建局数据显示，截至6月底市场仅剩150个未售EC单位。因需求健康与EC库存逐步被吸收，供应持续收窄。

PropNex的黄秀莹表示：“有限的未售EC库存，有利于即将在Senja Close、Woodlands Drive 17、三巴旺路与Miltonia Close推出、不受2026年5月宣布的新EC措施约束的EC新盘。”

豪华市场保持稳健

整体来看，尽管6月是非有地新住宅首次无任何1,000万新元以上成交的月份，上半年新豪华住宅销售仍强劲反弹。

2026年前六个月，CCR有60个新非有地住宅以500万至1,000万新元成交。据Realion，这接近2025年上半年21个的三倍，亦超过2024年上半年36个的两倍有余。

孙燕清认为，这可能因富裕投资者在全球宏观经济不确定下，寻求新加坡优质资产作为避险投资。

7月重拾动能

分析师普遍认同，市场活动有望很快回升，尤其是OCR的Lentor Garden Residences与CCR的Dunearn House即将开售。

合登的叶荣强估计，这些推盘销售约在700至1,000个单位。

莱坊新加坡研究主管Leonard Tay指出，发展商在下半年还有两个推盘窗口：自7月重启至8月中（农历七月前）；另一个窗口在9月学校假期后至11月第三周年终假期开始前。

“即便如此，新住宅销售全年仍有望达到8,000至10,000个单位，尽管2026年5月与6月活动较低，”Tay说。

他补充，私人住宅市场仍有深厚的新加坡买家池，由跨代财富支撑。

与此同时，Tay表示新盘与转售住宅之间的价格差距依然存在，形成双层市场：新项目享有溢价，而建成已有一段时间的住宅则为升级与缩居买家提供更可负担的选择。

世邦魏理仕研究预计，2026年全年将售出约7,500至8,500个新私人住宅，部分因“可观”的吸引力新盘管道。宋翠霞说：“尽管中东冲突持续带来波动与经济不确定性，今年迄今购房意欲仍保持韧性。”

SRI的Sandrasegeran预测全年新私人住宅销售（不含EC）达8,000至9,000个单位。

他表示：“Thomson Reserve预计将成为2026年下半年最重要的推盘之一。”该超过1,200个单位的大型项目，将为今年新盘活动相对有限的RCR注入大量新供应，并可能受益于寻求全新城市边缘住房选择的买家积压需求。

Sandrasegeran补充，未来数月预期的其他项目——包括Lucerne Grande，以及最近中标的川景（Chuan Grove）与荷兰连路（Holland Link）政府售地所衍生的发展——料将进一步拓宽买家选择，有助下半年更趋活跃。

与此同时，叶荣强预测成交量合计在7,500至9,000个单位，与贸工部对新加坡2%至4%经济增长的预测一致。

ERA的朱预期，在无意外情况下，新住宅销售年底前可达约9,000个单位。

PropNex的黄秀莹表示，鉴于利率仍低、就业市场紧张与家庭资产负债表健康，买家情绪或仍获支撑。

“整体私人住宅价格增长放缓，亦可能促使部分观望买家考虑入市，”她继续说。

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