# Developers' July sales more than quadrupled to 731 homes; up 368.8% m-o-m - **Source:** EdgeProp Singapore - **Published:** 2026-08-17T06:02:49.000Z - **Author:** Ashley Lo - **Original:** https://www.edgeprop.sg/property-news/developers-july-sales-surge-more-fourfold-731-homes-amid-fresh-project-launches - **Topics:** Private Residential, New Launches, Government & Policy ## Featured rationale Demand concentrated in fresh launches and homes below $2.5 million, signalling affordability sensitivity that could shape developers’ unit sizing, pricing and launch strategies. ## AI summary Developers sold 731 new private homes excluding ECs in July, up 368.8% from June but 22.2% below the corresponding month last year. ## Original article New private home sales rose sharply in July, driven by an uptick of new launches, including two major projects — Dunearn House and Lentor Gardens Residences. According to data published by URA on Aug 15, developers sold 731 new homes excluding executive condominiums (ECs) in July — more than four times the 156 units shifted in June, which saw relatively subdued sales. On a y-o-y basis, July’s new homes sales were down 22.2% compared to 940 units sold the same month last year. “Buyers returned in force as fresh, attractive options entered the market in both the Core Central Region and the Outside Central Region after June’s lull,” says Marcus Chu, CEO of ERA Singapore. Read also: Developer sales slow in June with 156 new private homes transacted, RCR takes the lead Mark Yip, CEO of Huttons Asia, also points to the return of project launches after the June school holidays as a key factor behind the increase. Last month, developers launched 889 homes for sale, excluding ECs, bringing the total number of homes launched in the first seven months of 2026 to around 4,516 units. Units launched and sold (excl ECs) in the last 12 months Fresh launches gather pace The successful launches of Lentor Gardens Residences and Dunearn House were key drivers of the increase, says Mohan Sandrasegeran, head of research and data analytics at SRI. The 499-unit Lentor Gardens Residences moved 270 units in July at a median price of $2,357 psf, becoming the top-selling project that month. “Lentor Gardens Residences’ efficient unit layouts and palatable price quantum appealed to young couples and singles purchasing their first home,” says Christine Sun, chief researcher & strategist of Realion (OrangeTee & ETC) Group. Meanwhile, Dunearn House ranked second among the best-selling projects during the month, with 212 of 380 units sold, at a median price of $3,111 psf. Read also: New home sales plunge 71.1% m-o-m in May, with 447 units sold “As the first major launch within the new Bukit Timah Turf City precinct, Dunearn House also offers buyers a rare opportunity to participate in the early stages of a significant precedent transformation,” says SRI’s Sandrasegeran. Together, Dunearn House and Lentor Gardens Residences accounted for about 65.9% of new homes sold last month, he adds. Additionally, two freehold boutique developments were launched during the month — the 20-unit Duet @ Emily and the 27-unit The Bronze. However, the projects saw a “weak response”, says CBRE head of research for Singapore and Southeast Asia Tricia Song. Duet @ Emily moved just two units at a median price of $2,559 psf, while The Bronze recorded no sales. New launches in July 2026 Affordable pricing ‘sweet-spot’ drives buyer demand “Affordability remains an important consideration for buyers and developers generally kept price quantum accessible,” says Wong Siew Ying, PropNex Realty’s head of research and content. She notes that new non-landed private homes transacted at below $2.5 million — a “pricing sweet spot” for homebuyers — accounted for 58.1% of new homes sold. Read also: April private home sales hit six-month high of 1,548 units on OCR launch momentum Based on caveats lodged, around 42.5% of homes sold at Dunearn House in July were priced below $2.5 million, with the units ranging from 527 to 678 sq ft. “This could have broadened its appeal to buyers, as smaller-format homes bring prime-district price quantum within reach of more households, including upgraders,” says Wong. Suburban homes dominate July sales Projects in the Outside Central Region (OCR) continued to dominate developers’ sales, accounting for 334, or 45.7%, of new homes sold. This was followed by the Core Central Region (CCR) at 32.1% (235 units), while the Rest of Central Region came in at 22.2% (162 units). Despite this, projects in the RCR dominated the top sales table in July, Huttons’ Yip notes. Top-selling projects in July 2026 The top-selling RCR project was Union Square Residences, where 34 units were transacted at a median price of $2,798 psf. Since its launch in November 2024, the project has sold 212 units, reflecting a take-up rate of 58%. Within the EC segment, developers moved just 27 new units, in line with the 28 units sold in June. “This marks the fourth consecutive month of relatively flat sales, as remaining EC inventory has been gradually absorbed amid a lack of new launches,” says Chu from ERA. New home sales set to pick up after August “The healthy sales performance at Dunearn House and Lentor Gardens Residences has given the property market a positive start to the second half of 2026,” says Realion’s Sun. While August is expected to see an absence of project launches due to the onset of the Lunar Seventh Month, market watchers expect developers’ sales to gain momentum thereafter, as more new projects come to market. The 212-unit Amberwood at Holland is targeted for launch in September, while the 570-unit Lucerne Grand at Jurong West (next to Lakeside MRT Station) is scheduled for launch in October. Sun notes that Amberwood at Holland will be the first condominium to launch in the new Holland Plain precinct. Given the limited availability of prime land, she expects the project to attract investors and homeowners looking to purchase a private home in a new residential area. That said, developers are estimated to launch up to 7,000 private residential units in 2026 — the lowest since 2023, notes Huttons’ Yip. Against this backdrop, he expects full-year developers’ sales to clock in between 7,500 and 9,000, with prices estimated to grow 2–5%. At the same time, buyer sentiment could remain supported in view of the favourable borrowing conditions, resilient labour market, and healthy household balance sheets, says PropNex’s Wong. CBRE’s Song echoes this view, projecting that around 7,500 to 8,500 new private homes will be sold in the whole of 2026. “Overall homebuying sentiment appears to be resilient despite heightened volatility and economic uncertainty from the ongoing Middle East conflict amid low mortgage rates and strong GDP growth,” says Song. ## Chinese translation > Translation model: grok_cli ### 发展商7月销量激增逾四倍至731个单位；环比上升368.8% 上月销售势头由两个主要新盘推动——拥有499个单位的Lentor Gardens Residences，以及拥有380个单位的Dunearn House。 7月全新私人住宅销量大幅上升，主要受新盘增加带动，包括两个主要项目——Dunearn House与Lentor Gardens Residences。 根据市区重建局（URA）8月15日公布的数据，发展商在7月售出731个不包括执行共管公寓（EC）的新房单位——是6月成交156个单位（当月销售相对疲软）的四倍以上。按年计算，7月新房销量较去年同月售出的940个单位下降22.2%。 ERA新加坡首席执行官Marcus Chu表示：“买家强势回归，因为在6月的淡季之后，核心中央区与中央区以外地区都有新鲜、具吸引力的选择进入市场。” 另读：发展商6月销售放缓，仅成交156个全新私人住宅单位，其余中央区领跑 豪登亚洲（Huttons Asia）首席执行官Mark Yip亦指出，6月学校假期过后项目推盘回归，是销量增加的关键因素。 上月，发展商推出889个不包括EC的待售单位，使2026年前七个月累计推盘量达约4,516个单位。 过去12个月推盘与售出单位数（不包括EC） 新盘节奏加快 SRI研究与数据分析主管Mohan Sandrasegeran表示，Lentor Gardens Residences与Dunearn House的成功推盘是销量上升的关键推动力。 拥有499个单位的Lentor Gardens Residences在7月售出270个单位，中位价为每平方英尺新币2,357元，成为当月最畅销项目。 Realion（OrangeTee与ETC）集团首席研究员兼策略师Christine Sun表示：“Lentor Gardens Residences高效的单位格局与可负担的总价，吸引了购入首套住房的年轻夫妇及单身人士。” 与此同时，Dunearn House以售出380个单位中的212个、中位价每平方英尺新币3,111元，位列当月畅销项目第二。 另读：5月新房销量环比大跌71.1%，仅售出447个单位 SRI的Sandrasegeran表示：“作为武吉知马赛马场新城新区域的首个主要推盘，Dunearn House也为买家提供了参与重大先例式转型早期阶段的难得机会。” 他补充说，Dunearn House与Lentor Gardens Residences合计约占上月新房销量的65.9%。 此外，当月还推出了两个永久地契精品项目——拥有20个单位的Duet @ Emily，以及拥有27个单位的The Bronze。 不过，世邦魏理仕（CBRE）新加坡及东南亚研究主管Tricia Song表示，这两个项目反应“疲弱”。Duet @ Emily仅售出两个单位，中位价为每平方英尺新币2,559元，而The Bronze则零成交。 2026年7月新盘 可负担定价“甜点”带动买家需求 PropNex Realty研究与内容主管Wong Siew Ying表示：“可负担性仍是买家的重要考量，发展商普遍将总价控制在可及范围内。” 她指出，成交价低于新币250万元的全新非有地私人住宅——这是购房者的“定价甜点”——占新房销量的58.1%。 另读：4月私人住宅销量达六个月高位1,548个单位，中央区以外地区推盘势头带动 根据已提呈的买卖契约，Dunearn House在7月售出的单位中约42.5%定价低于新币250万元，单位面积介于527至678平方英尺。 Wong表示：“这或扩大了项目对买家的吸引力，因为较小户型使优质地段的总价进入更多家庭——包括升级者——的可负担范围。” 郊区住宅主导7月销售 中央区以外地区（OCR）的项目继续主导发展商销量，占新房销量的334个单位，或45.7%。 其后是核心中央区（CCR），占32.1%（235个单位），其余中央区（RCR）为22.2%（162个单位）。 尽管如此，豪登的Yip指出，RCR项目在7月畅销榜中仍占主导。 2026年7月最畅销项目 RCR最畅销项目为Union Square Residences，成交34个单位，中位价为每平方英尺新币2,798元。自2024年11月开盘以来，该项目已售出212个单位，认购率为58%。 在EC细分市场，发展商仅售出27个新单位，与6月售出的28个单位大致持平。 ERA的Chu表示：“这标志着连续第四个月销售相对平稳，因在缺乏新盘的情况下，剩余EC库存正逐步被消化。” 新房销量有望在8月后回升 Realion的Sun表示：“Dunearn House与Lentor Gardens Residences的健康销售表现，为2026年下半年房地产市场开了个好头。” 虽然8月预计因农历七月开始而暂无项目推盘，但市场观察人士预期，随着更多新项目入市，发展商销量此后将重拾动能。 位于荷兰一带的212个单位项目Amberwood at Holland拟于9月推盘，而裕廊西、毗邻湖畔地铁站的570个单位项目Lucerne Grand则排定于10月推出。 Sun指出，Amberwood at Holland将是Holland Plain新区域首个推出的共管公寓。鉴于优质土地供应有限，她预期该项目将吸引希望在新住宅区购入私人住宅的投资者与自住买家。 不过，豪登的Yip指出，估计发展商在2026年最多推出约7,000个私人住宅单位——为2023年以来最低。 在此背景下，他预期全年发展商销量将落在7,500至9,000个单位之间，价格估计上涨2%至5%。 与此同时，PropNex的Wong表示，在有利的借贷环境、具韧性的劳动力市场及健康的家庭资产负债表支撑下，买家情绪或可继续获得支持。 CBRE的Song亦持类似看法，预计2026年全年将售出约7,500至8,500个全新私人住宅单位。 Song表示：“尽管中东冲突持续带来波动与经济不确定性加剧，但在低按揭利率与强劲国内生产总值增长背景下，整体购房情绪仍显得具有韧性。”