# Developers' sales plunge to 153 units in August, down 79% m-o-m and 93% y-o-y - **Source:** EdgeProp Singapore - **Published:** 2026-09-15T08:29:29.000Z - **Author:** Atiqah Mokhtar - **Original:** https://www.edgeprop.sg/property-news/developers-sales-plunge-153-units-august-down-79-m-o-m-and-93-y-o-y - **Topics:** Private Residential, New Launches, Government & Policy ## Featured rationale The launch-driven slowdown signals a temporary supply gap rather than weaker buyer demand, with upcoming projects potentially lifting transactions while keeping monthly sales uneven. ## AI summary Developers sold 153 new private homes excluding ECs in August, down 79.1% m-o-m and 92.9% y-o-y, amid no new project launches. ## Original article Developers sold fewer homes amid a lack of new launches during the lunar seventh month, also known as the Hungry Ghost Festival period. According to data published by URA on Sept 15, 153 new private homes excluding executive condos (ECs) were sold last month, representing a 79.1% plunge from the 731 units moved in July. Including ECs, new private home sales totalled 171 transactions, down 77.4% m-o-m. This is the lowest monthly sales volume (excluding ECs) since February 2024, when developers also sold 153 units, says Wong Siew Ying, head of research and content at PropNex Realty. “The last time new home sales fell below the 200-unit mark this year was in June, when no new units were put on the market amid the June school holidays,” she adds. Read also: Developers' sales fell y-o-y to 731 new private homes in July but rebounded from June Developers’ sales in August were also 92.9% lower compared to the year before, when 2,142 units were sold in August 2025. The y-o-y fall widened from the 22.2% decline recorded in July. Christine Sun, chief research and strategist at Realion (OrangeTee & ETC) Group, attributes the larger drop to the earlier start of the lunar seventh month this year, which fell on Aug 13. “Comparatively, the lunar seventh month [last year] started later on Aug 23, 2025, giving developers more time to launch a flurry of five projects with almost 2,500 units before the start of the lunar seventh month, thus recording more sales then,” she adds. This year, there were no new launches in August. Developers placed 116 new homes on the market, which all came from one existing project — Union Square Residences, notes Wong. The figure represents an 87% m-o-m tumble from the 889 new units launched for sale in July, which largely came from two new projects: the 380-unit Dunearn House in Bukit Timah Turf City and the 499-unit Lentor Gardens Residences. Given the dearth of launches in August, the fall in new home sales was largely anticipated and should not be taken as an indication of shifting homebuyer demand, says Mohan Sandrasegeran, head of research and data analytics at SRI. “The month represented a temporary breather for the primary market as buyers awaited the next wave of project launches.” Dunearn House tops best-selling projects Dunearn House was the best-selling project in August by number of units sold. The 99-year leasehold development in the Core Central Region (CCR) shifted 18 units last month at a median price of $3,008 psf. The project is now about 60% taken up. Read also: Developer sales slow in June with 156 new private homes transacted, RCR takes the lead Dunearn House’s median transacted price is below the $3,059 psf median for new non-landed homes sold in the CCR last month, observes Marcus Chu, CEO of ERA Singapore. “This price gap may have helped seal the deal for some first-movers, particularly those interested in Bukit Timah Turf City’s long-term potential,” he continues. The second-best performing project was Lentor Gardens Residences in the Outside Central Region (OCR). A total of 15 units at the 99-year leasehold development were sold in August at a median price of $2,367 psf. Rounding out the top three projects is The Sen. The 347-unit, 99-year leasehold condo on Jalan Jurong Kechil in the Rest of Central Region (RCR) moved 12 units at a $2,305 psf median price last month. While the top two projects are in the CCR and OCR, the RCR accounted for most of the new private homes sold in August, at 72 units, or 47% of the total. The OCR ranked second, shifting 57 units (36%), followed by the CCR with 24 units (16%). Lowest monthly EC sales this year as supply dwindles Two ECs were among the top-performing projects for August: Coastal Cabana and Rivelle Tampines. Located along Jalan Loyang Besar in the OCR, Coastal Cabana shifted 12 units at a median price of $1,830 psf last month, with the project now 82% sold. It launched for sale in January. Meanwhile, Rivelle Tampines, a 529-unit development on Tampines Street 95 that launched in March, moved 6 units at a median price of $1,944 psf. Its take-up rate stood at 97.6% as of end-August. Read also: New home sales plunge 71.1% m-o-m in May, with 447 units sold Number of unsold EC units and EC units sold Together, the two projects account for the 18 EC units developers sold last month. The figure is 33.3% lower compared to the 27 units in July. It is also the weakest EC monthly sales so far this year, falling below the 20 units sold in February, says ERA’s Chu. Chu notes new EC supply remains tight, with only 157 unsold units as at the end of August. “This is likely to constrain sales through the rest of 2026, until the expected launch of Wynwood Grand next year revives buyer interest,” he adds. According to Chu, Wynwood Grand is slated for preview in 4Q2026 and will be the first EC launch in Woodlands in over a decade. The City Developments’ project on Woodlands Drive 17 is expected to have around 430 units. Measured pick-up in September The August sales figure brings total new home sales (excluding ECs) for the first eight months of the year to 5,038 units — 34.3% below the 7,669 units sold over the same period last year, notes Tricia Song, head of research for Singapore and Southeast Asia at CBRE. She attributes the slower momentum this year to “fewer launches and higher price points, coupled with a normalisation in demand after new sales posted a four-year high in 2025”. Nonetheless, she expects sales to pick up in the months ahead as major launches — such as the 1,268-unit Thomson Reserve on Bright Hill Drive, the 570-unit Lucerne Grand on Lakeside Drive and the 212-unit Amberwood at Holland in the Holland Plain precinct — come to market. PropNex’s Wong sees sales likely recovering from the second half of September, when Amberwood at Holland and Lucerne Grand are expected to preview. “Developers’ sales are likely to remain uneven in the near-term, with monthly transaction volumes heavily influenced by the timing and scale of new project launches,” she says. Mark Yip, CEO of Huttons Asia, believes developers’ sales will pick up to between 250 and 400 units in September on the back of Amberwood at Holland’s launch, while sales at Lucerne Grand will likely be booked in October. For the full year, he estimates developers will launch up to 7,000 new homes, marking the lowest amount since 2023. “Barring unforeseen circumstances, transaction volume is estimated to be around 7,000 units, while prices are estimated to grow between 2% and 5% in 2026,” he adds. ## Chinese translation > Translation model: grok_cli ### 开发商8月销量骤降至153套，环比下跌79%、同比下跌93% 农历七月期间新盘供应稀缺，开发商住房销量减少，分析师预计9月销量将回升。 开发商在农历七月（也称中元节期间）因新盘供应稀缺，住房销量减少。 根据市区重建局（URA）于9月15日公布的数据，上个月共售出153套新私人住宅（不含执行共管公寓，EC），较7月成交的731套骤降79.1%。若计入EC，新私人住宅销量合计171宗，环比下降77.4%。 PropNex Realty研究与内容主管Wong Siew Ying表示，这是自2024年2月以来最低的月度销量（不含EC），当时开发商同样售出153套。她补充说：“今年新房销量上一次跌破200套关口是在6月，当时正值6月学校假期，没有新单位投放市场。” 另读：开发商7月新私人住宅销量同比下降至731套，但较6月有所回升 开发商8月销量同比亦低92.9%，去年2025年8月曾售出2,142套。同比跌幅较7月录得的22.2%进一步扩大。 Realion（OrangeTee & ETC）集团首席研究与策略师Christine Sun将更大跌幅归因于今年农历七月开始得更早，落在8月13日。她补充说：“相比之下，去年农历七月较晚，于2025年8月23日开始，开发商有更多时间在农历七月开始前密集推出五个项目、近2,500套单位，因此当时录得更多销量。” 今年8月没有新盘推出。Wong指出，开发商向市场投放了116套新房，全部来自一个现有项目——Union Square Residences。 该数字较7月推出销售的889套新单位环比骤降87%，7月供应主要来自两个新项目：位于武吉知马赛马场城（Bukit Timah Turf City）的380套Dunearn House，以及499套Lentor Gardens Residences。 SRI研究与数据分析主管Mohan Sandrasegeran表示，鉴于8月新盘稀缺，新房销量下滑在很大程度上是预料之中的，不应被视为购房需求转变的信号。“这个月对一手市场而言是一次暂时的喘息，买家在等待下一波项目推出。” Dunearn House领跑畅销项目 按售出套数计，Dunearn House是8月最畅销项目。这个位于核心中央区（CCR）的99年地契项目上个月售出18套，中位价为每平方英尺新币3,008元。该项目目前认购率约60%。 另读：开发商6月销量放缓，新私人住宅成交156套，其余中央区（RCR）领跑 ERA Singapore首席执行官Marcus Chu指出，Dunearn House的成交中位价低于上个月核心中央区（CCR）新非有地住宅每平方英尺新币3,059元的中位价。他续称：“这一价差可能帮助促成部分先行买家成交，尤其是那些看好武吉知马赛马场城长期潜力的买家。” 表现第二的项目是位于中央区以外（OCR）的Lentor Gardens Residences。这个99年地契项目8月共售出15套，中位价为每平方英尺新币2,367元。 跻身前三的还有The Sen。这个位于其余中央区（RCR）、惹兰裕廊吉知路（Jalan Jurong Kechil）的347套99年地契公寓，上个月售出12套，中位价为每平方英尺新币2,305元。 尽管销量前两名项目分别位于CCR和OCR，但8月售出的新私人住宅多数来自RCR，达72套，占总销量的47%。OCR位列第二，售出57套（36%），CCR随后，售出24套（16%）。 今年月度EC销量最低，供应趋紧 8月表现居前的项目中有两个EC：Coastal Cabana和Rivelle Tampines。 位于OCR惹兰洛阳勿刹（Jalan Loyang Besar）沿线的Coastal Cabana上个月售出12套，中位价为每平方英尺新币1,830元，该项目目前已售出82%。该项目于1月开售。 与此同时，位于淡滨尼第95街（Tampines Street 95）、于3月开盘的529套项目Rivelle Tampines售出6套，中位价为每平方英尺新币1,944元。截至8月底，其认购率为97.6%。 另读：5月新房销量环比骤降71.1%，共售出447套 未售出EC单位数量与已售出EC单位数量 这两个项目合计占开发商上个月售出的18套EC。该数字较7月的27套低33.3%。ERA的Chu表示，这也是今年迄今最弱的EC月度销量，低于2月售出的20套。 Chu指出，新EC供应依然紧张，截至8月底仅剩157套未售单位。他补充说：“这很可能制约2026年余下时间的销量，直到预计明年推出的Wynwood Grand重新提振买家兴趣。” 据Chu称，Wynwood Grand计划于2026年第四季度预览，这将是十多年来兀兰（Woodlands）首个EC新盘。这个由City Developments在兀兰第17道（Woodlands Drive 17）开发的项目预计约有430套。 9月料将温和回升 CBRE新加坡及东南亚研究主管Tricia Song指出，计入8月销量后，今年前八个月新房总销量（不含EC）为5,038套，较去年同期售出的7,669套低34.3%。 她将今年动能放缓归因于“新盘减少、价格水平更高，叠加2025年新房销量创下四年高点后需求回归常态”。 尽管如此，她预计未来数月销量将回升，因为多个大型项目即将入市——例如位于光明山路（Bright Hill Drive）的1,268套Thomson Reserve、位于湖畔道（Lakeside Drive）的570套Lucerne Grand，以及位于荷兰平原（Holland Plain）地段的212套Amberwood at Holland。 PropNex的Wong认为，销量可能从9月下半月开始回升，届时Amberwood at Holland和Lucerne Grand预计将预览。她说：“开发商销量短期内可能仍不均衡，月度成交量很大程度上受新项目推出时机和规模影响。” Huttons Asia首席执行官Mark Yip认为，受Amberwood at Holland开盘推动，开发商9月销量将回升至250至400套，而Lucerne Grand的销量则可能计入10月。 他估计，全年开发商将推出最多7,000套新房，为2023年以来最低。“若无意外情况，成交量预计约7,000套，而2026年房价预计将上涨2%至5%。”他补充说。