# Dunearn House Sold 56% At Launch — But One Unit Type Sold Out Completely

- **Source:** Stacked Homes
- **Published:** 2026-07-26T11:38:31.000Z
- **Author:** Timothy Tay
- **Original:** https://stackedhomes.com/dunearn-house-sold-55-at-launch-but-one-unit-type-sold-out-completely/
- **Topics:** Private Residential, New Launches, Transactions & Deals

## Featured rationale

Strong demand for flexible family layouts contrasts with the 75.8% average launch take-up in 1H2026, potentially signalling buyer fatigue and growing resistance to higher prices.

## AI summary

Dunearn House sold 212 of 380 units, or 56%, over July 25–26 at an average $3,140 psf, with both three-bedroom configurations fully sold.

## Original article

More than half of the units at the 380-unit Dunearn House, the first condominium to launch in the new Bukit Timah Turf City precinct, have been sold following the end of the project’s sales weekend from July 25 – 26.

According to various marketing agencies, at least 212 units (56%) were snapped up by buyers, with the Three-Bedroom and Three-Bedroom + Flexi units selling out completely. Meanwhile, nearly three-quarters (43 units) of the Two-Bedroom + Study were sold, with buyers also picking up 89% of the Four-Bedroom units.

Overall, the project set an average selling price of $3,140 psf.

Dunearn House sees a take-up rate of 56% as the first residential launch in Bukit Timah Turf City masterplan. 212 of the 380 units were sold at an average price of S$3,140 per square foot. (Picture: Frasers Property)

Buying demand was fuelled by owner-occupiers who jumped at the chance to own the first new condo in the new precinct, aiming to capitalise on the long-term uplift that would likely accompany the new public-private residential district. There was also pent-up demand for new 99-year leasehold condos in Bukit Timah, which also contributed to the overall buying demand for Dunean House.

“Dunearn House is not entering a greenfield location. It is launching within an established Bukit Timah residential ecosystem, offering buyers first-mover exposure to the longer-term transformation of Bukit Timah Turf City. This combination of existing locational attributes, address prestige, and future growth potential is relatively uncommon among new precinct launches,” says Marcus Chu, CEO of ERA Singapore.

He adds that most of the buyers are families who already reside in Bukit Timah, Holland Road, and other neighbouring estates. They are mostly upgraders looking to move into a new development while staying within a familiar neighbourhood, says Chu.

Dunearn House is the first condo, and first residential development, to break ground at the new Bukit Timah Turf City.

In general, most Bukit Timah residents tend to stay within or around this prestigious area. Chu points out that many households are connected to the area through schools, family ties, or long-standing residence, sometimes spanning generations. “This loyalty drives demand from families upgrading within the district, landed homeowners looking to right-size, and parents buying homes for legacy reasons,” he says.

But there was also a notable contingent of HDB upgraders. According to data by ERA, these buyers likely originate from nearby Queenstown, where an increasing number of million-dollar flat transactions have boosted their ability to upgrade to private housing.

Over the first six months of 2026, there were 120 million-dollar flats transacted in Queenstown, with an additional 173 million-dollar flats sold in that town last year, according to research by ERA.

Justin Quek, Deputy Group CEO of Realion (OrangeTee &ETC) Group, says that the selection of units during the sales launch reflects a clear buyer preference for layouts offering supplementary study or flexi areas, which hit the pricing sweet spot between $2 million and $3.8 million.

“A notable observation at the launch was the significant presence of young buyers accompanied by their parents. This highlights that parental support was a key factor in securing these units and played a major role in driving the rapid sales of the project’s Two-Bedroom + Study and Three-Bedroom units,” says Quek.

Moreover, the relative scarcity of new 99-year leasehold condos in this vicinity also prompted decisive action by buyers over the last two days, says Quek.

The Two-Bedroom + Study units at Dunearn House were among the top picks for buyers, with 73% of this unit configuration sold this weekend.

However, Nicholas Mak, chief research officer of Mogul.sg, points out that there have been nine new project launches with 4,854 units which have entered the market in the first half of this year, and developers enjoyed an average take-up rate of 75.8% during the launch weekend.

“The approximately 56% sales rate of the two most recent condominium launches pale by comparison to the earlier launches,” he says, referring to the 54% sales rate at Lentor Gardens Residences by Kingsford Group last weekend.

Mak notes that most of the new project launches in March and April 2026 recorded exceptional strong take-up rates of about 90%, such as River Modern and Tengah Garden Residences.

“If the residential launch take-up rate of about 56% achieved by the two most recent major launches becomes the new benchmark for private residential projects, developers would have to adjust their sales expectation and pricing strategy for the upcoming housing launches,” says Mak.

However, he opines that another reason for the relatively lower sales rate seen during the most recent two launches could be an early indication of both buyers’ fatigue and resistance to the sharp increase in property prices in the new launch market.

In the last 18 months, property developers have launched 39 residential projects with 17,917 housing units, which equate to an annual injection of 11,945 units of new condo units. In contrast, the annual average demand for private homes in the primary market over the past five years is 8,766 units, according to research by Mogul.

Mak suggests that it is possible that some buyers feel inundated by the volume of new residential launches in the past year and a half. “Hence, the property market needs more time to digest the relentless supply of new residential units,” he says.

He adds that each new private residential project has usually launched at higher prices than the preceding comparable residential projects in the vicinity, and suggests that some developers are attempting to expand the price envelope.

“However, developers would eventually have to come to terms that there is a limit to the size of the homebuyers’ bank account and investment appetite,” says Mak.

## Chinese translation

> Translation model: grok_cli

### Dunearn House开盘售出56%——但有一种单位类型全部售罄

Dunearn House在7月25日至26日开盘周末售出380个单位中的211个，即55.5%；三房与三房+弹性空间单位全部售罄，整体去化落后于2026年新盘平均75.8%的开盘周末成绩。

位于武吉知马马场城（Bukit Timah Turf City）新规划区的首个共管公寓项目、共380个单位的Dunearn House，在7月25日至26日销售周末结束后，已售出逾半数单位。

据多家营销机构，买家至少抢购了212个单位（56%），其中三房与三房+弹性空间（Three-Bedroom + Flexi）单位全部售罄。与此同时，两房+书房单位近四分之三（43个）售出，买家还认购了89%的四房单位。

整体而言，该项目平均售价定为每平方英尺3,140新元。

作为武吉知马马场城总体规划下的首个住宅开盘，Dunearn House去化率为56%。380个单位中有212个售出，平均价为每平方英尺3,140新元。（图片：Frasers Property）

购房需求由自住买家推动，他们抓住机会成为新规划区首个新公寓的业主，希望把握这一公私混合住宅新区长期升值可能带来的红利。武吉知马地区对新建99年地契公寓也存在被压抑的需求，同样推高了对Dunearn House的整体买盘。

“Dunearn House并非进入一片空白的绿地区位。它是在既有的武吉知马住宅生态中开盘，为买家提供对武吉知马马场城长期转型的先发敞口。现有区位属性、地段声望与未来增长潜力的这种组合，在新规划区开盘项目中相对少见，”ERA Singapore首席执行官Marcus Chu表示。

他补充说，多数买家是已在武吉知马、荷兰路及其他邻近住宅区居住的家庭。Chu说，他们大多是希望搬进新项目、同时留在熟悉社区内的升级客。

Dunearn House是武吉知马马场城破土的首个共管公寓，也是首个住宅项目。

总体而言，多数武吉知马居民倾向留在这个尊贵片区之内或周边。Chu指出，许多家庭因学校、家族纽带或长期居住——有时跨越数代——与该区相连。“这种忠诚推动了区内家庭升级、有地住宅业主寻求合理缩居，以及父母为传承原因购房的需求，”他说。

但也有相当一部分组屋（HDB）升级客。据ERA数据，这些买家很可能来自邻近的女皇镇（Queenstown），该处百万新元组屋交易增多，提升了他们升级至私人住宅的能力。

据ERA研究，2026年上半年，女皇镇有120宗百万新元组屋成交，去年该镇另有173宗百万新元组屋售出。

Realion（OrangeTee &ETC）集团副集团首席执行官Justin Quek表示，开盘期间的单位选择反映出买家明显偏好带有附加书房或弹性空间的户型，价格甜蜜点落在200万至380万新元之间。

“开盘时一个显著观察是，有大量年轻买家在父母陪同下现身。这突显父母支持是锁定这些单位的关键因素，并在推动该项目两房+书房与三房单位快速去化中发挥了重要作用，”Quek说。

此外，Quek表示，该片区新建99年地契公寓相对稀缺，也促使买家在过去两天果断出手。

Dunearn House的两房+书房单位是买家首选之一，本周末该户型配置售出了73%。

不过，Mogul.sg首席研究官Nicholas Mak指出，今年上半年已有9个新项目共4,854个单位入市，发展商在开盘周末的平均去化率为75.8%。

“最近两个共管公寓开盘约56%的销售率，与较早的开盘相比黯然失色，”他说，并提及上周末Kingsford Group的Lentor Gardens Residences销售率为54%。

Mak指出，2026年3月与4月的多数新盘开盘录得约90%的异常强劲去化，例如River Modern和Tengah Garden Residences。

“如果最近两个主要开盘约56%的住宅开盘去化率成为私人住宅项目的新标杆，发展商将不得不调整对即将到来的楼盘开盘的销售预期与定价策略，”Mak说。

不过，他认为最近两次开盘销售率相对较低的另一原因，可能是买家疲劳、以及对新盘市场房价急剧上涨的抗拒的早期迹象。

过去18个月，发展商推出了39个住宅项目共17,917个住房单位，相当于每年注入11,945个新建共管公寓单位。相比之下，据Mogul研究，过去五年一级市场私人住宅年均需求为8,766个单位。

Mak认为，部分买家可能对过去一年半新盘供应规模感到应接不暇。“因此，楼市需要更多时间消化源源不断的新建住宅供应，”他说。

他补充说，每个新建私人住宅项目通常以高于周边此前可比项目的价格开盘，并暗示部分发展商试图扩大价格上限。

“然而，发展商最终必须面对：购房者的银行账户规模与投资胃口是有限度的，”Mak说。