# Far East Organization to preview freehold project The Serra Residences on Oct 2

- **Source:** EdgeProp Singapore
- **Published:** 2026-09-29T07:52:48.000Z
- **Author:** Ashley Lo
- **Original:** https://www.edgeprop.sg/property-news/far-east-organization-preview-freehold-project-serra-residences-oct-2
- **Topics:** Private Residential, New Launches, Transactions & Deals

## Featured rationale

As one of only two 2026 CCR freehold launches amid 7% freehold supply, the project could attract owner-occupiers and investors seeking scarcity and rental demand.

## AI summary

Far East Organization will preview the 133-unit freehold The Serra Residences on Oct 2, with sales bookings commencing on Oct 16.

## Original article

Far East Organization will preview The Serra Residences, a 133-unit development within the Novena residential enclave, on Oct 2. Sales bookings for the freehold project will commence on Oct 16.

Located along Bassein Road in District 11, The Serra Residences comprises a single 28-storey residential tower. Unit types on levels four to 16 include two-bedroom with study units ranging from 710 to 721 sq ft, three-bedroom units of 764 to 904 sq ft, and four-bedroom units measuring 958 sq ft.

The development also features The Summit, which occupies levels 18 to 28 and comprises larger-format four-bedroom units ranging from 1,216 to 1,528 sq ft, five-bedroom premium units measuring 1,755 sq ft, and two penthouses spanning 2,648 and 2,669 sq ft.

Search for the latest New Launches, to find out the transaction prices and available units

The Serra Residences occupies the plot of the former Pastoral View condo. In 2010, Far East Organization acquired the site through a collective sale, together with the adjoining plot, for a total of $122 million. The two freehold sites have a combined land area of 51,396 sq ft.

“When we brought the former Pastoral View and its neighbouring plot together, we saw an opportunity to create something seldom found in the city — an intimate community of 133 homes with the facilities of a much larger development,” said Shaw Lay See, chief operating officer of Far East Organization’s Sales and Leasing Group.

According to the developer, The Serra Residences is situated within an established neighbourhood that is evolving into a “lifestyle and healthcare precinct”. It is next to the integrated healthcare hub HealthCity Novena and within a four- to nine-minute drive of retail and dining amenities at Novena Square, United Square and Newton Food Centre.

The development is also an eight-minute walk from Novena MRT Station. Schools within a 2km radius include St. Joseph’s Institution Junior, Anglo-Chinese School (Barker Road and Junior), and Hong Wen School.

The Serra Residences is one of only two freehold launches in the Core Central Region (CCR) in 2026, according to Huttons Asia CEO Mark Yip. “It offers buyers an opportunity to own a freehold non-landed home in the CCR for both wealth preservation and legacy planning,” he said.

Of the 4,000 new private non-landed homes launched in the region in the first two quarters of this year, only 287, or 7%, are freehold, Yip added.

Read also: Aurum Land pays $84.2 mil for a 37,155 sq ft freehold site at Watten Estate

As healthcare becomes increasingly important for Singapore’s ageing population, continued expansion of HealthCity Novena will likely be a significant driver for the surrounding precinct, ERA Singapore CEO Marcus Chu notes.

“Against this backdrop, The Serra Residences offers buyers an opportunity to be part of a neighbourhood with well-established fundamentals and long-term potential,” he remarked.

Kelvin Fong, CEO of PropNex, expects the project to garner interest from both owner-occupiers looking for a legacy home, as well as investors.

“With a number of recent CCR launches achieving average prices above $3,000 psf, the market has demonstrated that buyers are willing to transact at these levels for well-located prime projects,” he noted.

The Serra Residences is expected to receive its temporary occupation permit in 4Q2030.

Upon completion, SRI managing partner Ken Low expects the development to benefit from Novena’s “established and resilient” rental market, supported by demand from healthcare professionals and families.

Designed by P&T Consultants, The Serra Residences features mountain-inspired architecture, with vertical facade lines and stone and timber elements.

Read also: Gilstead Court makes fourth collective sale attempt at $198 mil

Kingsley Ng, architect and director at P&T Consultants, said: “Like natural formations shaped over time, the tower is sculpted into layered voids that reveal elevated green terraces and communal spaces for residents to gather, retreat and connect with nature.”

Facilities at the development are spread across the second, third and 17th storeys. They include a tennis court, 50m lap pool, kids’ pool, pet park, sauna, and social and retreat lounges.

Check out the latest listings for The Serra Residences, Novena properties

## Chinese translation

> Translation model: openai_codex_cli

### 远东机构将于10月2日预展永久地契项目The Serra Residences

这个位于诺维娜、拥有133个单位的发展项目包括两房至五房优质单位，以及两套顶层公寓。

远东机构将于10月2日预展The Serra Residences，这是一个位于诺维娜住宅区内、拥有133个单位的发展项目。这个永久地契项目将于10月16日开始销售预订。

The Serra Residences位于第11区Bassein Road，由一座28层住宅楼组成。四至16层的单位类型包括面积从710至721平方英尺不等的两房加书房单位、面积764至904平方英尺的三房单位，以及面积958平方英尺的四房单位。

该发展项目还设有The Summit，占据18至28层，包括面积从1,216至1,528平方英尺不等的较大户型四房单位、面积1,755平方英尺的五房优质单位，以及两套面积分别为2,648和2,669平方英尺的顶层公寓。

搜索最新新盘，以了解成交价格和可售单位

The Serra Residences坐落于前Pastoral View公寓地块。2010年，远东机构通过集体出售购得该地块及相邻地块，总价为1.22亿新元。这两幅永久地契地块合计土地面积为51,396平方英尺。

远东机构销售与租赁集团首席运营官Shaw Lay See表示：“当我们把前Pastoral View及其相邻地块整合在一起时，我们看到一个机会，可以打造城市中少有的项目——一个由133户住宅组成的亲密社区，同时拥有更大型发展项目的设施。”

发展商表示，The Serra Residences位于一个成熟社区内，该社区正发展成为“生活方式与医疗保健区域”。项目毗邻综合医疗枢纽HealthCity Novena，驾车四至九分钟即可抵达Novena Square、United Square和Newton Food Centre的零售及餐饮设施。

该发展项目距离Novena地铁站也只有八分钟步行路程。2公里范围内的学校包括St. Joseph’s Institution Junior、Anglo-Chinese School（Barker Road和Junior），以及Hong Wen School。

Huttons Asia首席执行官Mark Yip表示，The Serra Residences是2026年核心中央区（CCR）仅有的两个永久地契新盘之一。他说：“它为买家提供了在CCR拥有永久地契非有地住宅的机会，可用于财富保值和传承规划。”

Yip补充说，今年前两个季度该地区推出的4,000个新私人非有地住宅单位中，只有287个，或7%，为永久地契。

延伸阅读：Aurum Land以8,420万新元购入Watten Estate一幅37,155平方英尺永久地契地段

ERA Singapore首席执行官Marcus Chu指出，随着医疗保健对新加坡老龄化人口变得日益重要，HealthCity Novena的持续扩展很可能成为周边区域的重要驱动力。

他表示：“在这一背景下，The Serra Residences为买家提供了一个机会，可以成为一个基本面稳固且具有长期潜力的社区的一部分。”

PropNex首席执行官Kelvin Fong预计，该项目将吸引寻找传承住宅的自住业主以及投资者的兴趣。

他指出：“随着近期多个CCR新盘的平均价格达到每平方英尺3,000新元以上，市场已显示，买家愿意为位置优越的优质项目以这些价位成交。”

The Serra Residences预计将在2030年第4季度获得临时入伙准证。

SRI管理合伙人Ken Low预计，项目竣工后将受益于诺维娜“成熟且具韧性”的租赁市场，该市场由医疗专业人士和家庭的需求支撑。

The Serra Residences由P&T Consultants设计，采用以山峦为灵感的建筑风格，配有垂直立面线条以及石材和木材元素。

延伸阅读：Gilstead Court第四次尝试以1.98亿新元集体出售

P&T Consultants建筑师兼董事Kingsley Ng表示：“如同随时间塑造而成的自然地貌，这座塔楼被雕塑成层叠的空隙，展现出高架绿化露台和公共空间，让居民聚集、休憩并与自然连接。”

该发展项目的设施分布在第二、第三和第17层，包括网球场、50米泳池、儿童泳池、宠物公园、桑拿，以及社交和休憩休息室。

查看The Serra Residences、诺维娜物业的最新房源