# Frasers Property aims to raise $200,000 for inclusive causes in walk, run, cycle campaign open to public

- **Source:** EdgeProp Singapore
- **Published:** 2026-07-18T03:49:23.000Z
- **Author:** Edgeprop Singapore
- **Original:** https://www.edgeprop.sg/living/discover/frasers-property-aims-raise-200000-inclusive-causes-walk-run-cycle-campaign-open-public
- **Topics:** Investment & Capital Markets

## Featured rationale

Engaging employees, tenants, shoppers and residents across its properties could strengthen community participation and reinforce the social-inclusion positioning of Frasers Property’s Singapore portfolio.

## AI summary

Frasers Property aims to raise at least $200,000 for SG Enable and Home Nursing Foundation through its public Every Step Forward campaign from July 17 to Aug 19.

## Original article

Real estate developer and operator Frasers Property is looking to raise at least $200,000 for seniors and persons with disabilities.

At the same time, it is looking to bring together employees, tenants, shoppers and residents across its Singapore properties to make a meaningful difference.

From July 17 to Aug 19, participants can walk, run or cycle for a good cause as part of the fitness challenge in the "Every Step Forward" campaign open to the public.

Read also: Frasers Property-led consortium submits top bid of $2.13 bil for Bayshore Drive mixed-use GLS site

Every kilometre logged will contribute to a collective fundraising goal in support of SG Enable and Home Nursing Foundation, through Community Chest Singapore.

Frasers Property will match every kilometre clocked with a $2 donation, up to a cap of $100,000. Together with public donations, it targets to raise another $100,000 or more, to bring the fundraising goal to $200,000.

Distances can be tracked automatically through the Strava app or submitted manually via the campaign platform.

SG Enable is the focal agency for disability and inclusion in Singapore, while Home Nursing Foundation offers services, including home nursing, home medical, home therapy, and home personal care, to support patients.

Funds raised from the "Every Step Forward" community movement will go towards programmes that enhance the quality of life of seniors and persons with disabilities, providing essential care, social support and more opportunities for inclusion, Frasers Property said.

Every 5km logged or $10 donated can provide a day of case management or counselling for a person with disabilities, while 25km clocked or $50 donated offers emotional and social support for seniors at risk of social isolation. "Whether it is a walk, cycle or run, every step contributes to a collective effort towards building stronger, healthier and more connected communities,” said Soon Su Lin, CEO of Frasers Property Singapore.

Read also: Dunearn House draws 5,900 visitors over preview weekend ahead of July 25 sales launch

Besides walking, running or cycling, participants can also encourage others to contribute towards the fundraising target. Corporate entities and non-participating individuals can make a direct donation (eligible for 250% tax relief) at the Giving.sg campaign page.

Under the company’s rewards programme Frasers Experience (FRx), participants who hit distance milestones will receive FRx bonus points, FRx gift cards and digital coins, which can be exchanged for retail rewards from Frasers Property.

The campaign will culminate in the Frasers Tower Vertical Challenge on Aug 20, where participants climb 39 storeys upwards, and $10 from each person’s registration fee will go towards SG Enable’s Goh Chok Tong Enable Fund.

Registration for "Every Step Forward" is now open via the event website, with participation open to all.

## Chinese translation

> Translation model: grok

### 星狮地产发起步行、跑步、骑行公益活动，目标筹集20万新元支持共融事业

每完成一公里，将汇入支持SG Enable与家庭护理基金的集体筹款目标。

房地产发展商及运营商星狮地产（Frasers Property）计划为乐龄人士及残障人士筹集至少20万新元。

与此同时，公司希望动员其新加坡各物业的员工、租户、购物者与居民，共同发挥实质作用。

7月17日至8月19日，公众可参与“Every Step Forward”健身挑战，通过步行、跑步或骑行支持公益。

另读：星狮地产牵头财团以21.3亿新元最高价竞得Bayshore Drive综合用途政府售地

所记录的每一公里，将通过新加坡社区胸章（Community Chest Singapore）汇入支持SG Enable与家庭护理基金（Home Nursing Foundation）的集体筹款目标。

星狮地产将为每完成一公里匹配捐赠2新元，上限10万新元。连同公众捐款，目标再筹集10万新元或以上，使筹款目标达到20万新元。

距离可通过Strava应用自动追踪，或经活动平台手动提交。

SG Enable是新加坡残障与共融事务的主要机构，家庭护理基金则提供家居护理、家居医疗、家居治疗及家居个人护理等服务，支援患者。

星狮地产表示，“Every Step Forward”社区运动筹集的资金，将用于提升乐龄人士及残障人士生活质素的项目，提供必要照护、社会支持及更多共融机会。

每完成5公里或捐赠10新元，可为一名残障人士提供一天的个案管理或辅导；完成25公里或捐赠50新元，可为面临社交孤立风险的乐龄人士提供情感与社会支持。“无论是步行、骑行还是跑步，每一步都汇聚成建设更强健、更健康、更紧密社区的集体努力，”星狮地产新加坡首席执行官孙淑玲（Soon Su Lin）说。

另读：Dunearn House预览周末吸引5,900名访客，7月25日开售

除步行、跑步或骑行外，参与者亦可鼓励他人为筹款目标作出贡献。企业及未参与活动的个人可在Giving.sg活动页面直接捐赠（可享250%税务减免）。

在公司奖励计划Frasers Experience（FRx）下，达成距离里程碑的参与者将获得FRx奖励积分、FRx礼品卡及数字币，可兑换星狮地产的零售奖励。

活动将于8月20日以Frasers Tower垂直挑战收官，参与者需攀登39层，每人注册费中的10新元将捐予SG Enable的吴作栋共融基金（Goh Chok Tong Enable Fund）。

“Every Step Forward”现已开放报名，欢迎各界通过活动网站参与。