# Frasers Property to connect rewards programme with NTUC Link and Shell for groceries, EV charging and more - **Source:** EdgeProp Singapore - **Published:** 2026-07-30T01:00:00.000Z - **Author:** Edgeprop Singapore - **Original:** https://www.edgeprop.sg/property-news/frasers-property-connect-rewards-programme-ntuc-link-and-shell-groceries-ev-charging-and-more - **Topics:** Commercial & Industrial ## Featured rationale The expanded loyalty ecosystem could increase footfall and cross-category spending at nine participating malls, potentially supporting tenant sales and suburban retail-space demand. ## AI summary Frasers Property will connect its FRx rewards programme with NTUC Link and explore integration with Shell GO+, extending benefits across over 2,000 touchpoints. ## Original article To expand the reach and value of its retail rewards programme, suburban mall owner Frasers Property Singapore is joining hands with FairPrice Group’s NTUC Link and energy giant Shell Singapore. The separate partnerships will connect the organisations’ loyalty programmes. This will enable their members to earn and redeem rewards across groceries, F&B, retail, electric vehicle (EV) charging, and more. At the same time, the tie-ups are expected to open up additional opportunities for more than 2,000 retailers across its mall network, Frasers Property said in a July 29 press release. Read also: Frasers Property aims to raise $200,000 for inclusive causes in walk, run, cycle campaign open to public Benefits are slated to roll out from 1Q2027 for Frasers Experience (FRx) and Link Rewards members, while initiatives under the Shell partnership are targeted to start towards the end of 2026. “We are extending the value of our FRx ecosystem beyond retail into areas such as daily essentials and mobility,” said Adrian Tan, managing director of retail at Frasers Property Singapore. “This creates more opportunities for members to earn and redeem rewards across a wider range of experiences, while helping our tenants reach a broader customer base, drive footfall and encourage cross-category spending,” he added. When FRx combines with Link Rewards, shoppers will be able to access a broader range of rewards — at more than 2,000 grocery, dining, retail and lifestyle touchpoints islandwide, including nine participating malls operated by Frasers Property. Karen Chan, chief customer and marketing officer, FairPrice Group, said that making Link Rewards available to FRx members will give them an additional way to be rewarded for their everyday spending at merchants at Frasers Property malls. Frasers Property noted in the press release that there is “strong co-location advantage”, as its malls serve about half of Singapore’s populations while FairPrice Group has an extensive presence in grocery, food service, convenience and pharmacies. Read also: Frasers Property-led consortium submits top bid of $2.13 bil for Bayshore Drive mixed-use GLS site Separately, Frasers Property and Shell will explore opportunities to connect FRx and Shell GO+, the energy company’s loyalty ecosystem. This is to extend member benefits across EV charging and retail experiences. The three-year partnership will also look into deploying Shell Recharge EV charging solutions at selected malls, as well as charging-related incentives and exclusive member offers. Benefits include EV charging privileges, Shell and tenant promotions, complimentary parking for Shell Recharge users, and opportunities to earn rewards across both retail and mobility touchpoints. The aim is to make EV ownership and charging more rewarding, the press release stated. Doong Shiwen, general manager of Shell Mobility and Convenience Singapore, said: “Customers increasingly expect connected experiences that fit seamlessly into their daily lives. … We can explore new ways to reward Shell GO+ and FRx members, whether they are fuelling, charging, shopping or dining.” ## Chinese translation > Translation model: grok_cli ### 星狮地产将积分奖励计划与职总Link及壳牌打通，覆盖杂货、电动车充电等 会员可在杂货、餐饮、零售、电动车充电等领域赚取与兑换奖励，包括在星狮地产物业商场。 为扩大其零售奖励计划的覆盖面与价值，郊区商场业主星狮地产新加坡正与职总超市集团旗下的职总Link以及能源巨头壳牌新加坡携手合作。 这些各自独立的合作伙伴关系将打通各方的忠诚度计划。这将使会员能够在杂货、餐饮、零售、电动车（EV）充电等领域赚取与兑换奖励。 与此同时，星狮地产在7月29日的新闻稿中表示，这些合作预计将为其商场网络中逾2,000家零售商开辟更多机会。 延伸阅读：星狮地产希望通过向公众开放的步行、跑步、骑行活动为共融公益筹集20万新元 面向Frasers Experience（FRx）与Link Rewards会员的权益计划于2027年第一季度推出，而壳牌合作下的举措则目标在2026年底前后启动。 星狮地产新加坡零售董事总经理Adrian Tan表示：“我们正把FRx生态系统的价值从零售延伸到日常必需品与出行等领域。” 他补充道：“这为会员在更广泛的体验中赚取与兑换奖励创造了更多机会，同时帮助租户触达更广的客群、带动人流，并促进跨品类消费。” 当FRx与Link Rewards结合后，购物者将能在全岛逾2,000个杂货、餐饮、零售与生活方式触点获取更广泛的奖励，其中包括星狮地产运营的九座参与商场。 职总超市集团首席客户与营销官Karen Chan表示，让FRx会员也可使用Link Rewards，将为他们在星狮地产物业商场商户的日常消费提供额外奖励途径。 星狮地产在新闻稿中指出，双方具有“强大的共址优势”，因其商场服务约一半新加坡人口，而职总超市集团在杂货、餐饮服务、便利店与药房领域布局广泛。 延伸阅读：星狮地产牵头财团以21.3亿新元提交碧湾道综合用途政府售地最高标 另一方面，星狮地产与壳牌将探讨打通FRx与能源公司忠诚度生态Shell GO+的机会，以将会员权益延伸至电动车充电与零售体验。 这项为期三年的合作还将研究在选定商场部署Shell Recharge电动车充电方案，以及与充电相关的激励措施和会员专属优惠。 权益包括电动车充电特权、壳牌与租户促销、Shell Recharge用户免费停车，以及在零售与出行触点赚取奖励的机会。 新闻稿称，目标是让拥有与为电动车充电变得更有回报。 壳牌新加坡出行与便利业务总经理Doong Shiwen表示：“客户越来越期待能无缝融入日常生活的互联体验。……无论他们是加油、充电、购物还是用餐，我们都可以探索回馈Shell GO+与FRx会员的新方式。”