# Guest value replaces visitor numbers as Bali hotel growth strategy

- **Source:** Real Estate Asia
- **Published:** 2026-07-26T22:53:48.000Z
- **Author:** Staff Reporter
- **Original:** https://realestateasia.com/commercial-hotel/news/guest-value-replaces-visitor-numbers-bali-hotel-growth-strategy
- **Topics:** Government & Policy, Investment & Capital Markets, Regional Markets

## Featured rationale

The shift signals that pricing power and revenue per guest are becoming more important than occupancy, potentially favouring experience-led hotels over inventory-driven competitors.

## AI summary

Bali hotel developers and operators are shifting investment from expanding room capacity towards differentiated concepts, wellness, personalised services and destination-based hospitality.

## Original article

The market is shifting from volume to value.

Bali's hotel sector is undergoing a structural shift as developers and operators increasingly prioritise guest value over visitor numbers, according to Colliers.

The consultancy said hotel investment is no longer focused on adding room capacity to capture growing tourist arrivals. Instead, new projects are centred on differentiated concepts, wellness, personalised services and destination-based hospitality that can attract higher-value travellers.

Colliers said the market is transitioning from a volume-driven growth model to one focused on value creation, where long-term competitiveness will depend on product differentiation, pricing power and profitability rather than the number of hotel rooms delivered.

The report also found that traveller behaviour is becoming increasingly experience-driven. Rather than choosing Bali solely as a destination, visitors are placing greater importance on the quality of experiences available once they arrive.

According to Colliers, hotels that offer authentic local engagement, wellness experiences and personalised services are expected to outperform competitors relying primarily on room inventory expansion or price discounting.

Colliers said future revenue growth is also becoming more quality-driven, with Average Daily Rate (ADR) and total revenue per guest expected to become more important performance indicators than occupancy alone. Hotels that can encourage longer stays and higher spending on food and beverage, wellness, recreation and curated experiences are expected to achieve stronger long-term returns.

## Chinese translation

> Translation model: grok

### 巴厘岛酒店增长策略：客单价价值取代游客人数

据高力国际，巴厘岛酒店业正经历结构性转变，发展商与运营商日益优先关注宾客价值，而非游客人数。

市场正从“量”转向“质”。

据高力国际（Colliers），巴厘岛酒店业正经历结构性转变，发展商与运营商日益把重点放在宾客价值，而非游客人数。

该顾问机构表示，酒店投资已不再聚焦于通过增加客房容量来承接不断增长的游客抵达量。相反，新项目围绕差异化概念、健康养生、个性化服务以及目的地型酒店体验，以吸引更高价值旅客。

高力国际指出，市场正从以数量驱动的增长模式，转向以价值创造为核心——长期竞争力将取决于产品差异化、定价能力与盈利能力，而非交付客房数量。

报告还发现，旅客行为日益由体验驱动。游客选择巴厘岛时，不再仅将其视为目的地本身，而更重视抵达后可获得的体验品质。

据高力国际，能提供真实在地互动、健康养生体验与个性化服务的酒店，有望跑赢主要依赖客房库存扩张或价格折扣的竞争对手。

高力国际表示，未来收入增长也将更强调质量导向，平均日房价（ADR）与每客总收入料将比单纯入住率更重要。能够鼓励更长住宿、并在餐饮、养生、康乐与精心策划体验上带动更高消费的酒店，有望实现更强的长期回报。