# Hilton Garden Inn Batam City Centre Marks Hilton's Batam Debut

- **Source:** Stacked Homes
- **Published:** 2026-09-13T12:46:55.000Z
- **Author:** Sihan Chia
- **Original:** https://stackedhomes.com/major-international-hotel-brand-opening-first-hotel-in-batam-in-2028/
- **Topics:** Commercial & Industrial, Government & Policy, Regional Markets

## Featured rationale

The signing signals confidence in Batam’s expanding corporate and leisure demand, potentially supporting hotel occupancy and further hospitality investment near its commercial and transport hubs.

## AI summary

Hilton will debut in Batam with the 199-room Hilton Garden Inn Batam City Centre, developed by PT Sabang Raya Investama and opening in 2028.

## Original article

International hotel and hospitality group Hilton is making its first foray into Batam with the signing of Hilton Garden Inn Batam City Centre. It is the latest addition to Hilton’s growing presence in Indonesia, where it manages 18 hotel properties and has signed on to oversee 16 more in the coming years.

Hilton Garden Inn Batam City Centre is expected to welcome its first guests in 2028, and the property will be developed by PT Sabang Raya Investama. The hotel is situated near Batam’s ferry terminals that serve the ferry services connecting to Singapore and Malaysia, as well as Hang Nadim International Airport.

Strategically located within Batam’s core Central Business District, the hotel will enjoy convenient access to the island’s major commercial, retail and administrative hubs, including Lubuk Baja and Batam Centre.

Hilton Garden Inn Batam City Centre will feature 199 guest rooms, including family rooms and suites, alongside an all-day dining restaurant, bar, fitness centre, swimming pool and a spacious meeting and event space spanning over 9,688 sq ft.

Maria Ariizumi, vice president of development in South East Asia & Australasia at Hilton, says “The signing of Hilton Garden Inn Batam City Centre marks our debut in Batam and reinforces our commitment to growing in high-potential destinations across Indonesia.”

Expected to open in 2028, Hilton Garden Inn Batam City Centre is the company’s first hotel on the island. (Image: Hilton)

The signing comes as Batam evolves as a business and leisure destination, supported by its proximity to Singapore and Malaysia and stronger regional connectivity.

The upcoming hotel is also well positioned to capture demand from corporate and leisure travellers, buoyed by corporate events and conferences as well as golf, wellness and medical-related travel.

Sukirman Djohan, President Director at PT. Sabang Raya Investama says partnering with an international hospitality brand such as Hilton represents an exciting milestone for the developer. “We believe Hilton Garden Inn Batam City Centre will cater to the needs of modern business and leisure travellers while supporting Batam’s continued growth as a regional destination,” he adds.

How Batam’s appeal impacts its hotel market

Batam is an increasingly important business and leisure destination, boosted by strong industrial and logistics sectors, MICE activity, and rising leisure travel demand. Its tourism ministry noted a recent shift in visitor profile, from predominantly male golfers to more families visiting the island.

From January to July 2025, data from Statistics Indonesia (BPS) showed a total of 861,712 foreign tourist visitors. In July 2026, the island welcomed 143,523 foreign visitors, a 16.19% y-o-y increase compared to the 123,526 visits recorded in July 2025.

Premium as well as four- and five-star hotels in Batam City saw a 60% jump in average occupancy rate in June this year, which was up 4.58 points from the 55.19% rate recorded in May 2026, according to Batam City Central statistics.

Batam enjoys excellent ferry connectivity from Singapore, with a typical journey taking around 45 minutes. The affordability and increasing variety of amenities and activities in Batam continues to grow its popularity as a short-haul destination over its immediate neighbours.

With cross-border ties deepening via joint ventures such as the Nongsa-Changi Cable project, Singapore business and leisure visitors remain a meaningful source of demand for hotel companies in Batam

What’s happening in Batam

Over the past decade or so, Batam has been evolving beyond being a popular short-haul destination for visitors from Singapore and Malaysia. Its regional economy has recorded stellar results, expanding by 7.28% y-o-y in 2Q 2026 and outpacing Indonesia’s overall economic growth in that quarter (5.29% y-o-y) as well as the 6.99% growth rate recorded by the broader Riau Islands’ economy.

The buoyant economic activity in Batam has largely been driven by changes in tariff policies, and as it has been gaining prominence as an emerging manufacturing hub in the region. For example, Chinese toy maker Dongguan Welson Plastic Hardware Products Co, a Disney theme park gifts manufacturer, is one of the companies shifting its production to Batam.

The economic appeal of Batam has been aided by the expansion of the Batam Free Trade Zone (FTZ) from eight to 22 islands, which has enabled it to capture spillover manufacturing and warehousing demand from Singapore. The TFZ means that companies enjoy tax-exempt raw materials and machinery imports, and do not have to pay export duty for shipping their products.

Batam is also pulling out all stops to enhance its connectivity to its neighbours. For the Hang Nadim International Airport’s Terminal 2 expansion, it is working with a high-profile consortium that includes South Korea’s Incheon International Airport Corporation. Targeting a 2026 completion, the new terminal will bring total passenger handling capacity to 9.6 million annually.

## Chinese translation

> Translation model: grok_cli

### 希尔顿花园酒店巴淡市中心店标志着希尔顿首次进驻巴淡

酒店集团在巴淡的首家酒店——希尔顿花园酒店巴淡市中心店，由PT Sabang Raya Investama开发，位于该岛中央商务区，设有199间客房，预计2028年开业。

国际酒店及接待集团希尔顿通过签约希尔顿花园酒店巴淡市中心店，首次进军巴淡。这是希尔顿在印尼持续扩张版图的最新一员；该集团目前在印尼管理18家酒店物业，并已签约在未来数年再管理16家。

希尔顿花园酒店巴淡市中心店预计于2028年迎来首批客人，该物业将由PT Sabang Raya Investama开发。酒店靠近巴淡的渡轮码头——这些码头提供往来新加坡和马来西亚的渡轮服务——以及韩纳迪姆国际机场（Hang Nadim International Airport）。

酒店地处巴淡核心中央商务区，可便捷通往岛上主要商业、零售和行政枢纽，包括Lubuk Baja和Batam Centre。

希尔顿花园酒店巴淡市中心店将设有199间客房，包括家庭房和套房，并配有全日制餐厅、酒吧、健身中心、游泳池，以及面积超过9,688平方英尺的宽敞会议与活动空间。

希尔顿东南亚及澳大拉西亚开发副总裁Maria Ariizumi表示：“希尔顿花园酒店巴淡市中心店的签约标志着我们进驻巴淡，并再次体现我们在印尼各地高潜力目的地持续扩张的承诺。”

希尔顿花园酒店巴淡市中心店预计于2028年开业，是该公司在该岛的首家酒店。（图片：希尔顿）

此次签约之际，巴淡正逐步发展成为商务与休闲目的地，得益于邻近新加坡和马来西亚，以及更强的区域连通性。

即将开业的酒店也有良好条件捕捉商务与休闲旅客需求，受企业活动与会议，以及高尔夫、康养和医疗相关旅行的带动。

PT. Sabang Raya Investama总裁Sukirman Djohan表示，与希尔顿这样的国际接待品牌合作，对开发商而言是令人振奋的里程碑。他补充说：“我们相信，希尔顿花园酒店巴淡市中心店将满足现代商务与休闲旅客的需求，同时支持巴淡作为区域目的地的持续发展。”

巴淡的吸引力如何影响其酒店市场

在强劲的工业与物流产业、会奖旅游（MICE）活动以及不断上升的休闲旅行需求推动下，巴淡正日益成为重要的商务与休闲目的地。当地旅游部门指出，访客结构近期出现转变，从以男性高尔夫球客为主，转为更多家庭到访该岛。

印度尼西亚统计局（BPS）数据显示，2025年1月至7月，外国游客共计861,712人次。2026年7月，该岛接待外国访客143,523人次，较2025年7月录得的123,526人次同比增长16.19%。

巴淡市中央统计局数据显示，巴淡市的高端以及四星和五星酒店今年6月平均入住率跃升60%，较2026年5月录得的55.19%上升4.58个百分点。

巴淡享有与新加坡之间极佳的渡轮连通，通常航程约45分钟。巴淡的可负担性以及日益多样的设施与活动，持续提升其相对邻近地区作为短途目的地的人气。

随着农沙—樟宜电缆（Nongsa-Changi Cable）等合资项目深化跨境联系，来自新加坡的商务与休闲访客仍是巴淡酒店企业有意义的需求来源。

巴淡正在发生什么

过去十年左右，巴淡已逐渐超越仅作为新加坡和马来西亚访客热门短途目的地的角色。其区域经济表现亮眼，2026年第二季度同比增长7.28%，超过印尼当季整体经济增长（同比增长5.29%），也高于廖内群岛整体经济录得的6.99%增长率。

巴淡活跃的经济活动很大程度上由关税政策变化推动，同时它也日益成为区域内新兴的制造业枢纽。例如，迪士尼主题公园礼品制造商、中国玩具商Dongguan Welson Plastic Hardware Products Co，就是将生产转移至巴淡的企业之一。

巴淡的经济吸引力还得益于巴淡自由贸易区（FTZ）从八个岛屿扩展至22个岛屿，从而得以承接来自新加坡外溢的制造与仓储需求。该TFZ意味着企业可免税进口原材料和机械，运送产品时也无需缴纳出口税。

巴淡也在全力提升与邻国的连通性。韩纳迪姆国际机场2号航站楼扩建项目，正与包括韩国仁川国际机场公社（Incheon International Airport Corporation）在内的高规格财团合作。新航站楼以2026年完工为目标，将使旅客吞吐总能力达到每年960万人次。
