# Hong Kong's primary residential market sees wave of launches - **Source:** EdgeProp Singapore - **Published:** 2026-10-22T03:00:00.000Z - **Author:** Cheryl Arcibal - **Original:** https://www.edgeprop.sg/property-news/hong-kongs-primary-residential-market-sees-wave-launches - **Topics:** New Launches, Transactions & Deals, Regional Markets ## Featured rationale The sell-outs signal primary-market demand is responding to developer incentives, potentially accelerating inventory turnover while pressuring secondary sellers amid interest-rate uncertainty. ## AI summary Hong Kong developers sold out more than 360 primary-market flats across two projects on Oct 17, with further launches offering discounted prices and flexible terms. ## Original article Hong Kong homebuyers are poised to see new residential launches in the coming days and weeks following a sell-out weekend of more than 360 flats in two major projects in the city. Sun Hung Kai Properties (SHKP), one of Hong Kong’s major developers and landlords, was set to hold a second round of sales for Sierra Sea Phase 2C(2) in Shap Sze Heung, which is between Sai Kung and Ma On Shan, with 152 flats on offer as at Oct 14, it said in a statement. Among them, 128 flats would be sold via a regular price list and the remaining 24 flats would be offered for sale via tender. Read also: How a Hong Kong property investor still made HK$237 mil — after a 40% price cut The new batch would include flats with layouts of two bedrooms and three bedrooms and saleable areas of 418 to 679 sq ft. The flats to be offered via a price list would be sold at discounted rates starting from HK$12,714 ($2,070) psf, or a per-flat price of about HK$5.47 million to about HK$9.87 million. The latest round of sales comes after SHKP sold all 142 flats on offer in the same project on Oct 17. These flats also had sizes ranging from 418 to 679 sq ft with discounted prices from HK$5.38 million. Yuexiu Property also sold out on the same day all the 220 flats it put on offer via a price list at The Atlas Phase 1 project in Yau Tong. The flats comprised layouts with one to two bedrooms measuring 285 to 510 sq ft. Yuexiu announced that 132 flats would be on offer via regular sale on Oct 24. The flats would range in sizes of between 278 and 497 sq ft. The discounted psf-price would start at HK$13,038 to HK$16,769. “Primary launches continue to clearly outperform the secondary market,” said Derek Chan Hoi-chiu, head of research at Ricacorp Properties. “Developers maintain the upper hand by offering aggressive price cuts, flexible payment schemes and attractive rebates to drive swift inventory turnover.” CK Asset Holdings, the flagship property developer of billionaire Li Ka-shing and family, is also set to commence the soft marketing for its Montage residential development in Kam Tin North. Read also: Buyers snap up new Hong Kong flats ahead of likely interest rate rises The development provides 327 homes, including multi-storey layouts with one to two bedrooms as well as houses with two to four bedrooms. The anticipated flurry of sales comes after the US Federal Reserve raised its benchmark rate in September while major Hong Kong banks have so far held rates steady. The market generally expected the Fed to hold rates in October, but another increase is possible by the end of the year. The Hong Kong Monetary Authority moves in lockstep with the Fed to keep the local currency’s peg to the US dollar. Higher interest rates could lead to higher mortgage payments by those seeking loans to buy property. “Given the expectation of an interest rate hike, developers are likely to adopt a distinctly ‘volume-led, price-capped’ pricing strategy to maintain a healthy leverage position,” said Norry Lee, senior director of projects strategy and consultancy at JLL in Hong Kong. Beyond the residential segment, Hong Kong’s office property received a boost with Swire Properties and Chinachem Group announcing plans to redevelop Sea View Building and Hoi Wan Building, together with the adjoining Chinachem Exchange Square, into a premium Grade A harbourfront office tower in Taikoo Place. The combined site spans around 35,000 sq ft, enabling a larger, integrated commercial development. The project is expected to deliver about 500,000 sq ft of gross floor area, comprising a 27-storey office tower, a retail podium and basement car parking facilities. The new development is expected to break ground in 2027. Read also: Centurion buys Hong Kong mixed-use development Yan Woo Building for HK$364 mil The planned office tower forms part of Swire Properties’ ongoing expansion of Taikoo Place under its HK$100 billion investment plan, while also advancing Chinachem Group’s commitment to enhance and optimise its portfolio over the long term. The redevelopment is taking place amid a gradual recovery in the city’s office property sector. Hong Kong’s overall prime office market saw its vacancy rate drop to 12.5% in August from 13.5% a year earlier, according to Morgan Stanley. Central led the recovery, with rents rising 7.3% as vacancy declined to 7.8% from 11.2%. ## Chinese translation > Translation model: grok_cli ### 香港一手住宅市场迎来新盘推出浪潮 面对利率前景不明，香港发展商正通过折扣、灵活付款计划及回赠推动销售 继香港两大项目周末售罄逾360个单位后，香港买家将在未来数日及数周迎来新一批住宅新盘推出。 香港主要发展商及业主之一新鸿基地产（SHKP）在一份声明中表示，将就位于西贡与马鞍山之间十四乡的Sierra Sea第2C(2)期举行第二轮销售，截至10月14日共推出152个单位。 其中128个单位将以常规价单发售，其余24个单位将以招标方式出售。 另读：香港一名物业投资者在房价下调40%后仍赚得2.37亿港元 新一批单位包括两房及三房户型，实用面积介乎418至679平方英尺。以价单发售的单位将以折让价出售，起价为每平方英尺12,714港元（2,070新元），或每个单位约547万港元至约987万港元。 最新一轮销售是在新鸿基地产于10月17日售罄同一项目所推出的全部142个单位之后。这些单位面积同样介乎418至679平方英尺，折让价由538万港元起。 越秀地产同日亦售罄其在油塘The Atlas第一期以价单推出的全部220个单位。这些单位为一房至两房户型，面积介乎285至510平方英尺。 越秀宣布，将于10月24日以常规发售方式推出132个单位。单位面积介乎278至497平方英尺。折让后每平方英尺价格由13,038港元至16,769港元起。 “一手新盘继续明显跑赢二手市场，”利嘉阁地产研究部主管Derek Chan Hoi-chiu表示。“发展商通过大幅减价、灵活付款计划及具吸引力的回赠保持主动权，以推动存货快速周转。” 亿万富豪李嘉诚家族旗舰地产发展商长江实业地产亦将开始为其位于锦田北的Montage住宅项目进行软性营销。 另读：买家赶在利率可能上调前抢购香港新盘 该项目提供327个住宅单位，包括一房至两房的多层户型，以及两房至四房的独立屋。 这轮预期中的销售热潮出现在美国联邦储备局于9月上调基准利率之后，而香港主要银行迄今仍维持利率不变。市场普遍预期美联储将在10月维持利率不变，但年底前仍有可能再次加息。 香港金融管理局与美联储同步行动，以维持港元与美元挂钩。利率上升可能导致有意贷款买楼者的按揭供款增加。 “鉴于加息预期，发展商很可能采取明显的‘以量为主、价格设限’定价策略，以维持健康的杠杆水平，”仲量联行香港项目策略及顾问部高级董事Norry Lee表示。 除住宅板块外，香港写字楼物业亦获提振：太古地产与华懋集团宣布，计划将海景大厦及海运大厦，连同毗邻的华懋交易广场，重建为太古坊一座优质甲级海滨写字楼。 合并地盘面积约35,000平方英尺，可打造更大规模的综合商业发展项目。该项目预计提供约500,000平方英尺总楼面面积，包括一座27层写字楼、零售平台及地库停车设施。新项目预计于2027年动工。 另读：Centurion以3.64亿港元购入香港综合用途发展项目仁和大厦 这座规划中的写字楼是太古地产在其1,000亿港元投资计划下持续扩展太古坊的一部分，同时也推进华懋集团长期提升及优化其投资组合的承诺。 此次重建正值香港写字楼物业市场逐步复苏之际。 据摩根士丹利数据，香港整体优质写字楼市场空置率由一年前的13.5%降至8月的12.5%。中环领跑复苏，租金上升7.3%，空置率由11.2%降至7.8%。