# How five siblings create Brand New Land's distinctive 'heirloom' landed homes - **Source:** EdgeProp Singapore - **Published:** 2026-08-19T12:00:00.000Z - **Author:** Fiona Lam - **Original:** https://www.edgeprop.sg/property-news/how-five-siblings-create-brand-new-lands-distinctive-heirloom-landed-homes - **Topics:** Private Residential ## Featured rationale The pipeline signals developer confidence in demand for distinctive high-end landed homes, potentially strengthening buyer interest in freehold and 999-year leasehold properties with wellness-focused designs. ## AI summary Brand New Land has developed 25 landed homes and plans four launches in 2026 and 2027, ahead of completion in second-half 2028. ## Original article [object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object] The siblings who run boutique landed property developer Brand New Land Group grew up with a retelling of an old Chinese folk tale about five brothers, each born with a different extraordinary ability, who take turns helping one of their own using their individual gifts. The story is one the Teh siblings still return to when they talk about how five of the nine children in their family found themselves in the real estate business together. "One by one, the universe pulled everybody else in," Alvina Teh, the company's managing director and the fourth-eldest of the nine siblings, tells EdgeProp Singapore. Read also: Living in a 'haunted' home? Four ways feng shui could help She started Brand New Land on her own before siblings Tatiana, Al-Emporio, Truman-Sol and Al-Olympia came on board one at a time over the next few years. Alvina leads strategy and development, Tatiana is design and hospitality director, while Al-Emporio is branding and marketing director. Truman-Sol is project management director, and Al-Olympia is business operations director. Brand New Land closed its first sale in 2019, and has since developed 25 landed homes, with more than a dozen other projects in progress. Right people at the right time The venture began with three homes and a decision to simply give property development a shot. "We actually didn't have a game plan when we started out," Alvina says. "The opportunity was there, so we thought, 'Let's just do it.'" Family and friends were encouraging of the first three homes, and their support helped the team move on to its next round of developments. To Alvina, the five of them ending up in business together was serendipitous — with the right people, timing, mindset and opportunities coming together. Read also: Therme, Marriott to explore wellbeing initiatives in travel and hospitality Each sibling stepped in as the business grew and a need arose that matched their strengths. "As and when a function came up, we just so happened to have someone who could very appropriately fill those shoes," says Al-Emporio. For instance, the first to join Alvina was Tatiana, who came in as chief creative officer — the creative force behind the homes to oversee design, hospitality and sales. With more developments in the works, marketing became a greater priority, which was when Al-Emporio came on board as chief marketing officer. Truman-Sol joined then as chief operating officer when the team needed someone hands-on to lead on construction and project management. This was followed by Al-Olympia, who took charge of relationships with homebuyers and partners, with the title of chief heart officer. "We’re quite blessed because we all bring on different strengths," says Al-Emporio. Tatiana adds: "If you put us in any kind of situation, we will be able to sail through together." How their upbringing carries into their homes The siblings' experience of growing up in a large family has influenced the design and layout of Brand New Land's homes. Read also: What's moving the market: Singapore's biggest property deals and hottest searches (Aug 14) The houses are intended to naturally draw residents out of their own zones and towards shared spaces where they can spend time together. Food preparation areas, for example, are closely connected to dining spaces to encourage family members to cook and eat together. The aim is also to make them "as beautiful a space as we possibly can", so people enjoy spending time there, Alvina says. "It's not just sharing meals but also preparing meals together. A simple act like cooking with family members can really help build a shared life," she adds. At the same time, their childhood taught the siblings the importance of having space to themselves, even in a household where so many moments are shared. This is reflected in the meditative corners and private spaces they now incorporate into Brand New Land’s projects — features that were also part of their childhood home life. "After everybody comes together for a meal, you retreat back into your own sanctuary, your room," Tatiana says. "So, even our designs revolve around how we grew up. And we’re always learning." Their approach to space has changed over the years as Brand New Land developed more homes. Alvina recalls they initially followed the conventional playbook that "bigger is better". That has evolved into thinking more about how each space can support the kind of life they envisage for the homes. Brand New Land's newer projects also take inspiration from Blue Zones — regions around the world known for their populations' longer, healthier lives — and nature. “We try to do that in a more scientific way,” Alvina says. She adds that they look at how a home can encourage movement, connection with nature and other people, while “celebrating little rituals” such as sharing meals, spending time together and slowing down. "While we still deliver homes with as generous sizes as possible, we do it only if that extra space really adds meaningful value and enables better lives," Alvina explains. Longevity and wellness through design These Blue Zone influences also align with the emerging concept of longevity architecture, which considers how buildings and interiors can actively support health and wellbeing over the long term. Longevity architecture can encompass factors such as natural light and ventilation, temperature, acoustics, materials and biophilic design. "When it comes to longevity and wellness, many people think about leaving their homes to go for saunas, cold plunges, and so on," Tatiana says. Brand New Land instead aims to weave in elements of longevity architecture into the house, including in the lighting, temperature and materials. "Your home becomes a machine for living, for longevity," Tatiana continues. At the Solstice project along Tan Sim Boh Road in District 11, this includes the use of natural timber and travertine-inspired tiles, certain colours in rooms that help occupants sleep better, wood-like screens to soften the facade, and a dark stone base to ground the space. A collection of four freehold terraced houses tucked within the Chancery landed residential enclave, the three-storey development also features a reflective pool, Zen stone garden and flexible home gym. The spaces are designed to create a sense of calm and tranquility throughout each home. Solstice was launched in June with asking prices of $9.38 million to $12.28 million. That works out to about $4,406 psf to $4,764 psf based on land area. Meanwhile, the firm's latest project Pangolins — a pair of freehold semi-detached houses on Jalan Labu Manis in District 19 — likewise emphasises rest and personal space. Inspired by the pangolin's armour, both five-storey semi-detached houses have a sturdy protective exterior, juxtaposed with a soft interior. Residents can turn inwards to "renew, recharge and re-energise" as a retreat from the world, Tatiana says. Meditation corners, contemplation decks, reflection terraces, outdoor jacuzzis and sculptural gardens are among its defining features. Situated at Bartley Rise Estate, Pangolins debuted for sale at end-July, with the smaller house going for $8.5 million or about $3,673 psf based on land area. The adjacent property is priced at $8.8 million or $3,241 psf. Identity and sense of place When asked which of their earlier developments stands out to them, Panther — a freehold five-storey semi-detached home — comes readily to mind. The one-of-a-kind project, which sits on Old Upper Thomson Road in District 20, gave the team greater conviction in the role that identity and storytelling could play in their work. Built on a sunken plot nestled within lush greenery at the edge of a reservoir, the Panther house evokes the elusive presence of its namesake animal. The site's lower elevation and designer timber-effect screens contribute to a sense of privacy and seclusion. Two naturally ventilated basement levels and "almost cave-like spaces" add to its hidden, mysterious character, says Alvina. Moreover, private balconies open the home to its natural surroundings, allowing occupants to soak in the sounds of nature and fresh air from the nearby nature reserve. "We were quite new back then and tried something more daring," Alvina shares. The spacious semi-detached house, with about 8,000 sq ft of built-up area, was sold promptly in late 2022 even before its official launch. The eventual buyer appeared to connect immediately with the house. "We get the sense that when he saw it, he felt, 'This home is me'," Alvina says. The experience with Panther affirmed the team’s belief in creating homes with a distinct identity and sense of belonging. "Features compete, but identity doesn't," Alvina adds. Al-Emporio similarly calls Panther a hallmark project, as it helped solidify the team’s belief that evocative storytelling can connect a home with the right buyer, even if it may not resonate with everyone. In developing such a unique identity for each project, they also consider the character and surroundings of each site, so homes in different parts of Singapore can take on markedly different designs and concepts. "The ideas are not just plucked out of thin air," Al-Emporio says. "We look at what the location has to offer, to create a sense of place." She adds that each house is designed to fit its surroundings while still being striking, without appearing "too loud" or jarring to the environment. Choosing the right sites for 'heirloom' homes This attention to the surroundings and sense of place guides how they select sites to acquire. On top of the general location and the neighbourhood's character, the team also considers the immediate environment such as noise and activity levels around a site, and what the plot will allow them to create. For example, the land on which Panther was built had been passed over by many other developers and buyers mainly because it sits below street level. But the team saw potential in the double-basement concept and the chance to make the most of the treetop views right by the reservoir. Brand New Land is also willing to pay more for established locations with character and lasting appeal, while passing over sites that might be priced favourably but fall short of their criteria. "We'd rather say no to 10 sites than say yes to the wrong one," Alvina says. "Sometimes, a home has a really attractive price, but we won’t be able to deliver a lifestyle centred around Blue Zone behaviours for wellness and longevity if the site is too noisy or busy. Or it could be surrounded by too many negative attributes," she adds. The developer also focuses exclusively on freehold and 999-year leasehold land, taking a long-term view of the homes it builds and their enduring value. Alvina refers to Brand New Land's homes as "heirloom" properties that can potentially be held and passed down through generations. Relationships behind each home The Tehs' family dynamic has carried into the working relationships behind Brand New Land’s developments, from builders to buyers. In a household with nine siblings, there were plenty of personalities to contend with, especially when the children had "no filters", as Alvina puts it. Having to learn to tolerate, respect and understand one another was therefore akin to an education in itself — one that prepared the siblings not only for working together, but also for managing the myriad relationships involved in each project. Tatiana uses the term "relationship hospitality" to describe how Brand New Land works closely with different parties. This thinking applies throughout the development process. Alvina points out that every interaction with consultants, contractors, suppliers and partners contributes to the quality of the final product. The team is likewise hands-on with buyers, including engaging directly with them from the first touchpoint, when someone reaches out to enquire about a home. "Everybody wants to feel seen and heard," Tatiana notes. "So for us, it’s very important to be there with them to let them know what’s happening and what comes next." She believes this level of involvement makes a meaningful difference and adds value to the overall homebuying experience. Some homeowners have even gone on to become investors in Brand New Land's projects and advocates for the company, to the team’s pleasant surprise. Watching a community form around the brand and "take on a life of its own" has brought a new and "very heartening level" of support, Alvina says. "It tells us to just keep going, keep delivering, and be true to ourselves. Our responsibility then becomes to remain authentic, because other people are believing in us too," she adds. Next slate of unique landed homes Their upcoming launches continue in that vein, with each development taking on an identity informed by its location, surroundings and the team's focus on longevity and wellbeing. Azurean, a semi-detached house in Bukit Timah, will have a yacht-inspired aesthetic, with whites, blues and neutral tones, floor-to-ceiling windows and abundant sunlight. The 999-year leasehold property is located along Ming Teck Park, off Sixth Avenue. "A lot of residents in the neighbourhood love their boats," says Tatiana. The yacht theme was the first thing that came to her mind when she visited Azurean's site. "White, blue, travertine, beige; all these elements coming together. I thought, 'This is going to be beautiful over here'," Tatiana adds. Another Bukit Timah project, a bungalow named Clos Arvo along Coronation Road West, features a European flair as it takes its cues from French vineyards. Meanwhile, 29, a corner terrace at 29 Everitt Road in the East Coast area, will have a Chinoiserie-influenced modern heritage aesthetic. Equinox, a collection of four semi-detached homes situated along Tan Sim Boh Road near Solstice, will combine influences from luxury resorts, Japanese spatial design, tropical modernism and monastic architecture. The concept for Equinox seeks to create a slower, calmer experience through its use of shadow, texture, sound, air, water and silence. "Each of the houses is very, very different," Tatiana says. These four projects — Azurean, Clos Arvo, 29 and Equinox — are expected to be launched in 2026 and 2027, ahead of completion in the second half of 2028. One home at a time With a solid pipeline ahead, the Tehs say the priority is to stay focused on what is in front of them. Alvina points to the company’s purpose of "enriching lives, one home at a time", which serves as a reminder to give their best to each home and the people involved. That focus also gives the siblings a common point to return to when disagreements and different perspectives inevitably arise. "Whenever we disagree or have different ways of seeing things, we always recentre ourselves by returning to our shared vision for the company," says Al-Emporio. "It boils down to respecting one another and wanting to push for the same thing at the end of the day," she adds. "All disagreements then fall away." The ability to work through differences has been honed over a lifetime while growing up together. Alvina jokes that learning how to get along and put up with one another was "a matter of survival, for our sanity". She describes the five siblings as essentially "stuck with each other" for life. In a business where projects can take years to come to fruition, they have the advantage of knowing they can count on one another to see things through together. ## Chinese translation > Translation model: grok_cli ### 五兄妹如何打造Brand New Land独具特色的“传家宝”有地住宅 这家精品发展商的有地住宅体现了兄妹们的家庭经历，设有供相聚、静修与长久居住的空间 [object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object] 掌管精品有地产业发展商Brand New Land Group的兄妹们，从小听着一个中国古代民间故事长大：五兄弟各自天生拥有不同的非凡能力，轮流用自己的本领帮助其中一人。 当郑氏兄妹谈起，九个孩子中有五人如何一起投身房地产业时，他们仍会回到这个故事。 “一个接一个，宇宙把其他人都拉了进来，”公司董事总经理、九兄妹中排行第四的Alvina Teh对《EdgeProp Singapore》说。 延伸阅读：住在“闹鬼”的房子里？风水或许能帮上忙的四种方法 她独自创办了Brand New Land，之后兄妹Tatiana、Al-Emporio、Truman-Sol和Al-Olympia在接下来几年里陆续加入。 Alvina负责策略与开发，Tatiana是设计与酒店式服务总监，Al-Emporio是品牌与市场总监。Truman-Sol是项目管理总监，Al-Olympia是业务运营总监。 Brand New Land于2019年完成首笔销售，迄今已开发25栋有地住宅，另有十多个项目正在进行中。 合适的人在合适的时间 这项事业始于三栋住宅，以及一个干脆试一试房地产开发的决定。 “我们起步时其实没有什么总体规划，”Alvina说。“机会就在那里，所以我们想，‘那就做吧。’” 亲友对最初三栋住宅给予鼓励，他们的支持帮助团队进入下一轮开发。 在Alvina看来，五人最终一起做生意是机缘巧合——合适的人、时机、心态和机会走到了一起。 延伸阅读：Therme, 与他们在一起，让他们知道正在发生什么、接下来会怎样。” 她相信，这种程度的参与能带来有意义的不同，并为整体购房体验增值。 令团队惊喜的是，一些业主甚至后来成为Brand New Land项目的投资者和公司的倡导者。 看着一个围绕该品牌形成的社区“有了自己的生命”，带来了新的、“非常振奋人心的层次”的支持，Alvina说。 “这告诉我们，继续走下去，继续交付，并忠于自己。我们的责任于是变成保持真诚，因为其他人也在相信我们，”她补充说。 下一轮独特有地住宅 他们即将推出的项目延续这一思路，每个发展项目都会根据其地点、周边环境以及团队对长久居住与身心健康的关注，形成自己的身份。 位于武吉知马的半独立式洋房Azurean将采用游艇启发的美学，以白、蓝和中性色调、落地窗和充足阳光为特色。 这处999年地契物业位于Sixth Avenue附近的Ming Teck Park。 “附近很多居民都喜欢船，”Tatiana说。她探访Azurean地块时，游艇主题是她脑海中浮现的第一件事。 “白、蓝、洞石、米色；所有这些元素汇聚在一起。我想，‘这里会很美’，”Tatiana补充说。 另一个武吉知马项目是位于Coronation Road West的独立洋房Clos Arvo，以法国葡萄园为灵感，带有欧陆风情。 与此同时，位于东海岸Everitt Road 29号的拐角排屋29，将呈现受中国风影响的现代传承美学。 Equinox是位于Tan Sim Boh Road、靠近Solstice的四栋半独立式洋房组团，将融合奢华度假村、日本空间设计、热带现代主义和修道院建筑的影响。 Equinox的概念旨在通过光影、质感、声音、空气、水和静默，营造更缓慢、更平静的体验。 “每一栋房子都非常、非常不同，”Tatiana说。 这四个项目——Azurean、Clos Arvo、29和Equinox——预计将于2026年和2027年推出，并在2028年下半年竣工。 一次一栋家 面对稳健的后续项目储备，郑氏兄妹表示，当务之急是专注于眼前的事。 Alvina指出，公司的宗旨是“一次一栋家，丰盛生命”，提醒他们要把最好的给予每一栋住宅和其中的人。 这一专注也让兄妹们在不可避免出现分歧和不同看法时，有一个可以回归的共同支点。 “每当我们意见不合，或看待事情的方式不同时，我们总是通过回到对公司的共同愿景来重新校准自己，”Al-Emporio说。 “归根结底是互相尊重，并希望最终推动同一件事，”她补充说。“所有分歧随后就会消散。” 处理分歧的能力，是他们一起长大的一生中磨练出来的。 Alvina开玩笑说，学会相处、彼此包容是“为了保住理智的生存问题”。 她形容五兄妹本质上是一辈子“绑在一起”。 在一个项目可能需要数年才能落地的行业里，他们的优势是知道可以互相依靠，一起把事情做到底。