# Hyatt to debut Alila brand in Japan with Hakone mountain retreat

- **Source:** EdgeProp Singapore
- **Published:** 2026-06-30T02:43:48.000Z
- **Author:** Kalynskye Adrian
- **Original:** https://www.edgeprop.sg/living/wellness/hyatt-debut-alila-brand-japan-hakone-mountain-retreat
- **Topics:** Government & Policy, Transactions & Deals, Regional Markets

## Featured rationale

Private onsens in every room and a national-park setting could strengthen Hakone’s luxury hospitality supply and attract experience-focused resort demand.

## AI summary

Hyatt and Fujita Corp plan to open the 60-room Alila Sengokuhara Hakone in 2028, marking the Alila brand’s Japanese debut.

## Original article

Hyatt Hotels has announced an agreement with Fujita Corp to open Alila Sengokuhara Hakone — set in the district of Sengokuhara in the mountainous region of Hakone — marking the Alila brand’s first property in Japan. The property is scheduled to open in 2028.

Centred on the restorative tradition of Japanese onsens, the property offers 60 guestrooms, including 11 suites, that come with a private natural hot spring bath each.

The resort’s other highlights include a yoga deck surrounded by the natural landscape, providing guests a tranquil space to breathe, stretch and reconnect. The resort will also offer curated Alila Moments – signature experiences that allow guests to immerse themselves in Hakone’s traditions and culture beyond a conventional resort stay.

Read also: [UPDATE] Andaz Singapore hotel at Duo sold to Hoi Hup for record $475 mil

Situated within the Fuji-Hakone-Izu National Park, Alila Sengokuhara Hakone is located in an area known for its seasonal beauty, art museums, volcanic terrain, and panoramic views towards Mount Kintoki.

The hotel is designed to blend into the natural surroundings, with Japanese firm Kengo Kuma and Associates appointed as the project’s architect.

As for dining, Alila Sengokuhara Hakone’s restaurant and bar will champion locally sourced, seasonal ingredients from nearby fields, forests and seas — aligning with the brand’s dedication to culinary experiences rooted in their setting. The menus will feature flavours of the region, connecting guests through its ingredients to Hakone and the broader Japanese landscape.

The resort will join a global portfolio of 19 existing Alila properties, including 13 across Asia. The brand’s introduction in Japan will bring Hyatt’s Japan portfolio to 10 brands.

“We anticipate Alila Sengokuhara Hakone becoming a new benchmark for luxury resorts in Japan,” says Yoji Okumura, president of Fujita Corp.

## Chinese translation

> Translation model: grok

### 凯悦将以箱根山间度假村在日本首推Alila品牌

这座60间客房的山间度假村计划于2028年开业，客房均配私人温泉。

凯悦酒店集团宣布与藤田株式会社（Fujita Corp）达成协议，将在箱根仙石原（Sengokuhara）山区开设Alila Sengokuhara Hakone，标志着Alila品牌首次登陆日本。该物业计划于2028年开业。

以日本温泉的疗愈传统为核心，度假村提供60间客房（含11间套房），每间均配有私人天然温泉浴池。

其他亮点包括被自然景观环绕的瑜伽平台，为宾客提供宁静空间呼吸、伸展与重连自我。度假村还将提供精选的Alila Moments——让宾客超越常规度假体验、沉浸于箱根传统与文化的招牌体验。

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Alila Sengokuhara Hakone坐落于富士箱根伊豆国立公园内，所在区域以四季美景、艺术博物馆、火山地貌及面向金时山的全景视野著称。

酒店设计将融入自然环境，项目建筑师由日本事务所隈研吾建筑都市设计事务所（Kengo Kuma and Associates）担任。

餐饮方面，Alila Sengokuhara Hakone的餐厅与酒吧将主打来自附近田野、森林与海洋的本地时令食材——契合品牌扎根在地的餐饮理念。菜单将呈现地域风味，通过食材连接宾客与箱根乃至更广阔的日本风土。

该度假村将加入全球现有19家Alila物业组合，其中亚洲有13家。品牌登陆日本后，凯悦在日本的品牌组合将增至10个。

藤田株式会社社长奥村洋治（Yoji Okumura）表示：“我们期待Alila Sengokuhara Hakone成为日本豪华度假村的新标杆。”