# Jakarta retailers become more selective with store growth

- **Source:** Real Estate Asia
- **Published:** 2026-08-03T23:25:48.000Z
- **Author:** Staff Reporter
- **Original:** https://realestateasia.com/commercial-retail/news/jakarta-retailers-become-more-selective-store-growth
- **Topics:** Commercial & Industrial, Government & Policy, Transactions & Deals

## Featured rationale

Selective expansion could concentrate tenant demand in differentiated malls, encouraging operators to refresh tenant mixes and experiences to strengthen visitation, spending and commercial performance.

## AI summary

Jakarta retailers are prioritising productive, high-performing locations over rapid network expansion, with Q2 2026 demand led by experiential and lifestyle-oriented categories.

## Original article

They are prioritising productivity over expansion.

Retailers in Jakarta are increasingly prioritising store productivity over network size, choosing higher-performing locations instead of pursuing rapid expansion across multiple shopping centres, according to Colliers.

In its Q2 2026 retail market report, Colliers said brands are focusing on locations that deliver stronger customer traffic, better sales conversion and closer alignment with target demographics, reflecting a more disciplined approach to expansion.

The consultancy said tenant demand during the quarter was led by food and beverage, beauty and wellness, sportswear, entertainment and lifestyle operators, as consumers continue to favour social, leisure, health and experience-driven spending.

Colliers also said mall operators are taking a more strategic approach to tenant curation by creating balanced retail ecosystems that combine destination anchors, experiential concepts, convenience services and complementary brands. The aim is to increase customer dwell time, repeat visitation and spending, rather than simply maximise occupancy.

Looking ahead, Colliers expects tenant demand to remain concentrated in shopping centres that offer differentiated customer experiences and stronger commercial performance. According to the consultancy, operators that continually refresh their tenant mix and adapt to changing consumer preferences will be best placed to maintain a competitive advantage.

## Chinese translation

> Translation model: grok_cli

### 雅加达零售商在门店扩张上更趋谨慎

雅加达零售商正日益将门店产能置于网络规模之上，选择表现更佳的选址，而非追求快速扩张

他们正将产能置于扩张之上。

据高力国际（Colliers）称，雅加达零售商正日益将门店产能置于网络规模之上，选择表现更佳的选址，而非在多家购物中心追求快速扩张。

在其2026年第二季度零售市场报告中，高力国际表示，品牌正聚焦于能带来更强客流、更高销售转化率、并与目标客群更契合的区位，体现出更为审慎的扩张策略。

该咨询机构称，本季度租户需求由餐饮、美妆与健康、运动服饰、娱乐及生活方式运营商领跑，因为消费者持续偏好社交、休闲、健康与体验驱动型消费。

高力国际还表示，商场运营商在租户组合上采取更策略化的方式，通过打造均衡的零售生态系统，融合目的地主力店、体验型业态、便利服务及互补品牌。目标是提升顾客停留时长、复访率与消费额，而非单纯追求出租率最大化。

展望未来，高力国际预计租户需求将继续集中于能提供差异化顾客体验及更强商业表现的购物中心。该机构认为，持续刷新租户组合并适应消费偏好变化的运营商，将最有能力保持竞争优势。