# Jason EungSeok Lee to lead JLL's Korea hotels and living capital markets

- **Source:** EdgeProp Singapore
- **Published:** 2026-09-21T06:45:45.000Z
- **Author:** Deepa Chevi
- **Original:** https://www.edgeprop.sg/property-news/jason-eungseok-lee-lead-korea-hotels-and-living-capital-markets
- **Topics:** Transactions & Deals, Investment & Capital Markets

## Featured rationale

The appointment and expanded living-sector coverage signal confidence in Korea’s hospitality investment market, potentially supporting more capital-markets and advisory activity across both property segments.

## AI summary

JLL appointed Jason EungSeok Lee to lead Korea’s hotels and living capital markets after hotel transactions reached about US$750 million ($957 million) in 1H2026.

## Original article

JLL has appointed Jason EungSeok Lee as executive director of hotels and living capital markets in Korea. He will be based in Seoul.

In his new role, Lee will lead JLL’s hotels and living business in Korea, overseeing capital markets and advisory services across both sectors. His appointment also expands JLL Korea’s capabilities to include the living sector alongside its existing hotels practice.

According to JLL, South Korea’s hotel transaction volume reached about US$750 million ($957 million) in 1H2026. Meanwhile, average daily rates in Seoul’s luxury and upper-upscale hotel segments rose 14.4% y-o-y.

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Lee has about 30 years of experience in real estate and hospitality. He spent more than 20 years at Deloitte and EY, where his roles included partner and industry leader for EY’s real estate advisory team. He also previously worked at Shinsegae Group’s Joseon Hotel.

Lee will work closely with Taeho Li, head of JLL Korea, as well as the firm’s wider capital markets and advisory teams.

## Chinese translation

> Translation model: grok_cli

### Jason EungSeok Lee将领导仲量联行韩国酒店与居住资本市场业务

Jason EungSeok Lee将约30年的房地产与酒店业经验，带入他在仲量联行韩国的新领导岗位。

仲量联行（JLL）已任命Jason EungSeok Lee为韩国酒店与居住资本市场执行董事。他将常驻首尔。

在新岗位上，Lee将领导仲量联行在韩国的酒店与居住业务，统筹两个板块的资本市场及顾问服务。此项任命也将仲量联行韩国的能力扩展至居住板块，与现有酒店业务并行。

据仲量联行称，韩国酒店交易额在2026年上半年达到约7.5亿美元（新币9.57亿元）。与此同时，首尔豪华及高档酒店细分市场的平均日房价同比上涨14.4%。

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Lee拥有约30年房地产与酒店业经验。他在Deloitte和EY工作超过20年，其间职务包括合伙人以及EY房地产顾问团队的行业负责人。他此前还曾任职于Shinsegae Group的Joseon Hotel。

Lee将与仲量联行韩国负责人Taeho Li以及公司更广泛的资本市场和顾问团队紧密合作。