# Katrina Group unveils newly renovated ST Signature Midtown at Beach Road

- **Source:** EdgeProp Singapore
- **Published:** 2026-10-01T05:30:00.000Z
- **Author:** Ashley Lo
- **Original:** https://www.edgeprop.sg/property-news/katrina-group-unveils-newly-renovated-st-signature-midtown-beach-road
- **Topics:** Government & Policy

## Featured rationale

The flexible-stay format signals demand for convenient short-duration accommodation and may broaden the property's appeal to tourists with gaps between flights or itineraries.

## AI summary

Katrina Group opened the renovated 38-room ST Signature Midtown at 85 Beach Road, offering overnight accommodation and flexible stays across four room types.

## Original article

ST Signature, the hospitality brand of Katrina Group, has opened its newly renovated co-living hotel, ST Signature Midtown.

Located at 85 Beach Road, the property comprises 38 en suite rooms across four room types, from Cabin M to Cabin XL. The largest rooms can accommodate up to four guests.

ST Signature Midtown offers overnight stays, as well as flexible stay durations and time blocks, which could appeal to “tourists with gaps between flights or itineraries”, said the group.

Read also: Aurea: Urban sanctuary on Beach Road clinches Landscape Excellence and People’s Choice Awards

Guests will have access to high-speed internet and 24-hour online chat support. They can also manage their stay through ST Signature’s smart self-check-in system, including making bookings and payments, and accessing their rooms using a digital key.

“The way people travel and stay has changed, with guests placing greater value on convenience and flexibility,” said Andreas Lorenz, COO of Katrina Group.

The newly refreshed property features artwork in its shared kitchen and communal spaces designed by Singapore-based artist Sean Dunston, which draw inspiration from Beach Road's cinema past.

It is located within a six- to eight-minute walk from lifestyle and dining amenities at Bugis Junction, Bugis+, and Haji Lane.

Alan Goh, executive chairman and CEO of Katrina Group, said: “Midtown gives us an opportunity to bring the ST Signature experience to a particularly vibrant part of Singapore, where guests can have a private space of their own while being close to the energy of Bugis and the surrounding neighbourhoods.”

## Chinese translation

> Translation model: openai_codex_cli

### Katrina Group 推出位于 Beach Road 的新翻修 ST Signature Midtown

该物业共有 38 间带独立卫浴的客房，分为四种房型，提供过夜住宿和灵活住宿时段。

Katrina Group 旗下酒店品牌 ST Signature 已开设其新翻修的共居酒店 ST Signature Midtown。

该物业位于 85 Beach Road，共有 38 间带独立卫浴的客房，分为从 Cabin M 到 Cabin XL 的四种房型。最大房型最多可容纳四名住客。

ST Signature Midtown 提供过夜住宿，以及灵活的住宿时长和时段，集团表示，这可能吸引“航班或行程之间有空档的游客”。

另读：Beach Road 城市绿洲 Aurea 获得 Landscape Excellence 和 People’s Choice Awards

住客可使用高速互联网和 24 小时在线聊天支持。他们还可通过 ST Signature 的智能自助入住系统管理住宿，包括预订和付款，并使用数字钥匙进入客房。

Katrina Group 首席运营官 Andreas Lorenz 表示：“人们旅行和住宿的方式已经改变，住客更加重视便利性和灵活性。”

这处新翻修物业在其共享厨房和公共空间内设有由新加坡艺术家 Sean Dunston 设计的艺术作品，灵感来自 Beach Road 过去的影院历史。

该物业距离 Bugis Junction、Bugis+ 和 Haji Lane 的生活方式与餐饮设施步行约六至八分钟。

Katrina Group 执行主席兼首席执行官 Alan Goh 表示：“Midtown 让我们有机会把 ST Signature 体验带到新加坡一个格外充满活力的区域，住客既能拥有自己的私人空间，又能靠近 Bugis 及周边社区的活力。”