# Keppel opens Hanoi Centre, its first retail mall in Vietnam's capital

- **Source:** EdgeProp Singapore
- **Published:** 2026-07-02T20:31:46.000Z
- **Author:** EdgeProp Singapore
- **Original:** https://www.edgeprop.sg/property-news/keppel-opens-hanoi-centre-its-first-retail-mall-vietnams-capital
- **Topics:** Commercial & Industrial, Investment & Capital Markets, Regional Markets

## Featured rationale

Strong occupancy and over two million pre-opening visitors signal retailer confidence and could encourage further investment in experiential mixed-use retail developments in Hanoi.

## AI summary

Keppel opened the 41,000 sq m Hanoi Centre, its first Hanoi retail development, with more than 90% occupancy and nearly 200 brands.

## Original article

On July 2, Keppel officially opened Hanoi Centre, its first retail development in Hanoi, marking the group's nearly 40-year presence in Vietnam and its expansion beyond Ho Chi Minh City.

The 41,000 sq m (441,324 sq ft) shopping mall is managed and operated by Keppel's real estate division.

Hanoi Centre forms part of the mixed-use Tien Bo Plaza development at 175 Nguyen Thai Hoc Street in the heart of the Vietnamese capital. The project is jointly invested by Tien Bo Printing Single Member Limited Liability Company and TID Joint Stock Company.

The opening strengthens Keppel's retail presence in Vietnam, complementing its existing retail assets, including Saigon Centre and Estella Place in Ho Chi Minh City.

"As Keppel marks close to 40 years in Vietnam, the opening of Hanoi Centre reflects our continued confidence in the country's growth prospects and our commitment to creating quality urban spaces that contribute to its ongoing transformation," says Joseph Low, Keppel's chief representative in Vietnam and president of Vietnam Real Estate.

He adds that Hanoi Centre combines international brands, experiential retail offerings and carefully preserved heritage features to create "a vibrant gathering place for the local community and visitors alike", while contributing to the evolution of Hanoi's retail landscape.

Hanoi Centre has achieved more than 90% occupancy and houses nearly 200 fashion, beauty, lifestyle, dining and entertainment brands. Anchor tenants include Northern Vietnam's first adidas Brand Centre, Vietnam's first Bershka store, Hanoi's first Urban Revivo, as well as flagship stores from Pop Mart, Boss, Chanel and Zara.

International brands such as Uniqlo, Wilson, Jo Malone London and Coach are also expected to open.

According to Keppel, the mall had already welcomed more than two million shoppers before its official opening.

Located near major attractions including the Temple of Literature, the Ho Chi Minh Mausoleum and Hanoi's Old Quarter, Hanoi Centre also incorporates heritage elements into its design, preserving a 140-year-old banyan tree and the historic Mint House (Nha Tien), a former French Indochina-era coin mint.

## Chinese translation

> Translation model: grok

### 吉宝开设河内中心（Hanoi Centre），其在越南首都首家零售商场

河内中心标志着吉宝在越南近40年布局，业务拓展至胡志明市以外。

7月2日，吉宝（Keppel）正式开设河内中心（Hanoi Centre），为其在河内的首个零售发展项目，标志着集团在越南近40年的布局，以及业务拓展至胡志明市以外。

这座41,000平方米（441,324平方英尺）的购物中心由吉宝房地产事业部管理与运营。

河内中心是位于越南首都市中心Nguyen Thai Hoc Street 175号的综合用途项目Tien Bo Plaza的一部分。项目由Tien Bo Printing Single Member Limited Liability Company与TID Joint Stock Company共同投资。

此次开业强化了吉宝在越南的零售布局，与现有零售资产形成互补，包括胡志明市的西贡中心（Saigon Centre）与Estella Place。

吉宝越南首席代表兼越南房地产总裁Joseph Low表示：“在吉宝深耕越南近40年之际，河内中心的开业体现了我们对该国增长前景的持续信心，以及我们致力于打造优质城市空间、助力其持续转型的承诺。”

他补充称，河内中心融合国际品牌、体验式零售业态与精心保留的遗产元素，打造“本地社区与游客的活力聚会场所”，同时推动河内零售景观演进。

河内中心出租率已超90%，汇聚近200个时尚、美妆、生活方式、餐饮与娱乐品牌。主力租户包括越南北部首家adidas Brand Centre、越南首家Bershka门店、河内首家Urban Revivo，以及泡泡玛特（Pop Mart）、Boss、香奈儿（Chanel）与Zara等旗舰店。

优衣库（Uniqlo）、Wilson、祖·玛珑伦敦（Jo Malone London）与Coach等国际品牌亦预计开业。

据吉宝称，商场在正式开业前已接待逾200万名顾客。

河内中心毗邻文庙、胡志明陵与河内老城区等主要景点，设计亦融入遗产元素，保留一棵有140年树龄的榕树，以及原法属印度支那时期铸币厂——历史建筑Mint House（Nha Tien）。