# Lifting the hood on changing needs of home buyers and tenants - **Source:** The Business Times - **Published:** 2026-08-24T21:00:00.000Z - **Author:** Claressa Monteiro - **Original:** https://www.businesstimes.com.sg/podcasts/lifting-hood-changing-needs-home-buyers-and-tenants - **Topics:** Market Updates ## Featured rationale This fragmentation signals increasingly personalised buyer and tenant demand, potentially requiring agents and property platforms to adapt their marketing and search services across digital channels. ## AI summary Singapore home searches increasingly begin through TikTok, Instagram or AI search engines, replacing the traditional linear journey from budget and location to agent contact. ## Original article The way Singaporeans search for a home has changed more in the past few years than in the previous fifteen combined. It is no longer a straight line from budget to location to a call with an agent. Today, listings get their first click from a TikTok video, an Instagram post or an AI search engine, and the profile of who wants what has fractured in ways most people would not expect. In this episode of PropertyBT, a BT Correspondents podcast, Leslie Yee speaks with Yao Lu, managing director, Singapore of PropertyGuru Group, about how buyers and tenants actually search for homes today, how AI is reshaping the process for agents and consumers alike, and whether Singapore’s love affair with homeownership still makes sense. Why listen The home search journey has never been more fragmented or more personal. This conversation makes sense of both. Listen now. Discover more episodes at bt.sg/podcasts. Got feedback? Email us at btpodcasts@sph.com.sg. --- Written and hosted by: Leslie Yee (lyee@sph.com.sg) With Yao Lu, managing director for Singapore, PropertyGuru Group Edited by: Nicole Teo & Claressa Monteiro Produced by: Leslie Yee, Nicole Teo & Chai Pei Chieh A podcast by BT Podcasts, The Business Times, SPH Media --- Follow BT Correspondents: Channel: bt.sg/btcobt Amazon: bt.sg/btcoam Apple Podcasts: bt.sg/btcoap Spotify: bt.sg/btcosp YouTube Music: bt.sg/btcoyt Website: bt.sg/btcorresp Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice. --- Discover more BT podcast series: BT Money Hacks: bt.sg/btmoneyhacks BT Podcasts: bt.sg/pcOM BT Market Focus: bt.sg/btmktfocus BT Lens On: bt.sg/btlenson BT Correspondents brings together some of The Business Times’ most trusted columnists in a single series. Featuring Mark to Market, WealthBT, TransportBT, and PropertyBT, weekly episodes deliver expert analysis and clear perspectives on stocks, wealth, mobility, and real estate. It is essential listening for professionals who want context, clarity, and depth. ## Chinese translation > Translation model: openai_codex_cli ### 揭开购房者与租户需求变化的面纱 PropertyGuru 的 Yao Lu 与高级记者 Leslie Yee 对谈，分享人们找房时真正看重什么的洞见。 新加坡人找房的方式在过去几年里的变化，比此前十五年加起来还要大。如今，这一过程不再是从预算到地点、再到联系经纪的直线路径。今天，房源的首次点击可能来自一条 TikTok 视频、一篇 Instagram 帖文或一个 AI 搜索引擎，而不同人群对住房的需求画像也以多数人意想不到的方式分化开来。 在本期 PropertyBT（BT Correspondents 播客）中，Leslie Yee 与 PropertyGuru Group 新加坡董事总经理 Yao Lu 对谈，讨论如今买家和租户实际上如何找房，AI 如何重塑经纪与消费者双方的流程，以及新加坡人对置业的热爱是否仍然合理。 为什么收听 找房旅程从未如此碎片化，也从未如此个人化。本次对谈将帮助你理解这两者。现在收听。 更多节目请见 bt.sg/podcasts。有反馈？请发送电邮至 btpodcasts@sph.com.sg。 --- 撰稿及主持：Leslie Yee (lyee@sph.com.sg) 嘉宾：PropertyGuru Group 新加坡董事总经理 Yao Lu 编辑：Nicole Teo & Claressa Monteiro 制作：Leslie Yee, Nicole Teo & Chai Pei Chieh BT Podcasts、The Business Times、SPH Media 出品的播客 --- 关注 BT Correspondents： 频道：bt.sg/btcobt Amazon：bt.sg/btcoam Apple Podcasts：bt.sg/btcoap Spotify：bt.sg/btcosp YouTube Music：bt.sg/btcoyt 网站：bt.sg/btcorresp 请注意：本播客仅旨在提供一般信息。对于因依赖本播客内容或使用第三方产品与服务而产生的任何损失，SPH Media 概不承担责任。请咨询专业顾问以获取独立建议。 --- 发现更多 BT 播客系列： BT Money Hacks：bt.sg/btmoneyhacks BT Podcasts：bt.sg/pcOM BT Market Focus：bt.sg/btmktfocus BT Lens On：bt.sg/btlenson BT Correspondents 将 The Business Times 多位最受信赖的专栏作者汇聚于同一系列。每周节目涵盖 Mark to Market、WealthBT、TransportBT 和 PropertyBT，针对股票、财富、出行和房地产提供专家分析与清晰观点。对于希望获得背景、清晰度与深度的专业人士而言，这是必听内容。