# Luxury branded residences set to surpass 1,000 developments as Asia demand grows

- **Source:** Real Estate Asia
- **Published:** 2026-10-11T23:00:00.000Z
- **Author:** Staff Reporter
- **Original:** https://realestateasia.com/residential/news/luxury-branded-residences-set-surpass-1000-developments-asia-demand-grows
- **Topics:** Regional Markets

## Featured rationale

Growing wealth, international mobility and preference for resort locations could sustain developer activity across Asia, while intensifying competition may encourage greater product differentiation.

## AI summary

Global branded residences are set to surpass 1,000 developments in 2026 and reach 1,800 schemes and more than 300,000 units by 2031.

## Original article

Phuket has overtaken London in terms of branded residence pipeline.

The global luxury branded residences sector is set to surpass 1,000 developments in 2026, with rising wealth, international mobility and demand for lifestyle-led locations supporting rapid growth across Asia, according to Knight Frank's latest Global Residences Report.

Knight Frank's survey verified almost 1,800 live and pipeline schemes from more than 200 brands across 90 countries. The sector has nearly tripled from 354 schemes in 2015 to 903 at the end of 2025 and is on track to reach 1,800 schemes and more than 300,000 units by 2031, based on current pipelines.

While the Middle East is the largest regional growth engine, Asia is becoming increasingly important, particularly as wealth creation and buyer mobility expand. India and Vietnam are among the world's rising sources of new wealth and future branded residence demand, Knight Frank said.

The report also highlights a major shift towards resort and lifestyle destinations. More than half of branded residence schemes are now located outside major cities, up from fewer than four in 10 in 2016. That share is projected to reach 57% by 2028, with more than half of new openings in coastal, island, mountain and resort locations.

Phuket is a notable beneficiary of the trend. Knight Frank said Phuket Island now has more branded residence schemes in its pipeline than London. Among the top 10 branded residence markets, Phuket recorded 40% growth in international flight volumes, behind Al Marjan Island at 45% and ahead of Abu Dhabi at 37%.

Knight Frank said rising global mobility is supporting demand for second, third and fourth homes. International flight volumes are forecast to reach 13.2 million in 2026, almost 19% above 2023 levels, while the average residential portfolio of ultra-high-net-worth individuals has increased from 2.9 to 3.8 properties in less than a decade.

In Hong Kong, the luxury residential market also remains resilient. William Lau, senior director and head of residential at Knight Frank Hong Kong, said the city recorded US$5.4 billion in super-prime residential transactions above US$10 million in the 12 months to Q2 2026, ranking among the world's top three markets.

"The luxury branded residential sector is one of the strongest growth stories in global real estate," said Liam Bailey, global head of research at Knight Frank. He said the market has trebled over the past decade and is expected to double again within five years, while intensifying competition is accelerating innovation and redefining luxury in residential development.

## Chinese translation

> Translation model: grok_cli

### 豪华品牌住宅有望突破1,000个项目，亚洲需求增长

全球豪华品牌住宅板块有望在2026年突破1,000个项目，财富增长、国际流动以及对生活方式主

就品牌住宅项目储备而言，普吉岛已超越伦敦。

据莱坊最新《全球住宅报告》显示，全球豪华品牌住宅板块有望在2026年突破1,000个项目，财富增长、国际流动以及对生活方式导向地点的需求，正支撑亚洲地区快速增长。

莱坊调查核实了来自90个国家逾200个品牌的近1,800个在营及储备项目。该板块已从2015年的354个项目增至2025年底的903个，规模已接近增至三倍；按当前储备推算，有望在2031年达到1,800个项目、逾300,000个单位。

莱坊表示，中东仍是最大的区域增长引擎，但亚洲正变得日益重要，尤其是随着财富创造和买家流动性扩大。印度和越南跻身全球新兴财富来源及未来品牌住宅需求市场之列。

报告还凸显向度假和生活方式目的地的重大转向。目前逾半数品牌住宅项目位于主要城市以外，高于2016年不足四成的水平。该占比预计将在2028年达到57%，逾半数新开业项目位于沿海、岛屿、山地和度假地点。

普吉岛是这一趋势的显著受益者。莱坊表示，普吉岛目前的品牌住宅储备项目已超过伦敦。在品牌住宅十大市场中，普吉岛国际航班量增长40%，低于阿尔马尔詹岛的45%，高于阿布扎比的37%。

莱坊表示，全球流动性上升正支撑对第二、第三乃至第四套住房的需求。国际航班量预计将在2026年达到1,320万，较2023年水平高出近19%；超高净值人士的平均住宅持有量在不到十年内已从2.9套增至3.8套。

香港豪华住宅市场亦保持韧性。莱坊香港住宅部主管、高级董事William Lau表示，截至2026年第二季度的12个月内，该市录得超过1,000万美元的超优质住宅交易额达54亿美元，跻身全球前三大市场。

莱坊全球研究主管Liam Bailey表示：“豪华品牌住宅板块是全球房地产中最强劲的增长故事之一。”他说，该市场在过去十年已增至三倍，并预计将在五年内再翻一番，同时日益激烈的竞争正在加速创新，并重新定义住宅开发中的奢华。