# Mid-range apartments lead Jakarta sales as buyers become more selective

- **Source:** Real Estate Asia
- **Published:** 2026-07-22T07:30:00.000Z
- **Author:** Staff Reporter
- **Original:** https://realestateasia.com/residential/news/mid-range-apartments-lead-jakarta-sales-buyers-become-more-selective
- **Topics:** Private Residential, Government & Policy, Transactions & Deals

## Featured rationale

Strengthening owner-occupier demand signals greater emphasis on affordability and immediate occupancy, potentially encouraging developers to prioritise ready-stock, mid-range products over speculative offerings.

## AI summary

Jakarta’s mid-range apartments recorded the strongest sales momentum in Q2 2026, supported by completed units eligible for the PPN DTP tax incentive.

## Original article

End-user demand is reshaping the market.

Owner-occupiers are playing a growing role in Jakarta's apartment market as buyers increasingly prioritise affordability, immediate occupancy and long-term housing needs, according to Colliers.

While investors still account for most apartment transactions, Colliers said owner-occupier demand is steadily strengthening, supported by higher financing costs and government incentives favouring ready-stock units. The shift marks a departure from previous market cycles that relied more heavily on speculative investment.

Colliers said the changing buyer profile is helping create a more sustainable market, with purchasing decisions increasingly driven by genuine housing demand rather than expectations of rapid capital appreciation.

The consultancy also reported that the mid-range segment continued to record the strongest sales momentum in Q2 2026, supported by completed units eligible for the government's VAT incentive (PPN DTP). At the same time, the middle-upper and luxury segments maintained healthy activity, indicating resilient demand across multiple price categories.

According to Colliers, the upper segment experienced softer sales as value-conscious buyers gravitated towards more affordable products, while premium buyers continued to favour luxury developments offering stronger product differentiation.

Colliers said current sales performance reflects developers' product positioning and available inventory rather than overall market strength, highlighting a market that is becoming increasingly selective rather than broadly weaker.

## Chinese translation

> Translation model: grok

### 中档公寓领跑雅加达销售，买家愈发精挑细选

自住买家在雅加达公寓市场中的角色日益重要，购房者越来越重视可负担性、即买即住及长期居住需求。

终端用户需求正在重塑市场格局。

高力国际表示，自住买家在雅加达公寓市场中的角色日益重要，购房者越来越重视可负担性、即买即住以及长期居住需求。

尽管投资者仍占公寓交易的多数，高力国际称，在融资成本上升及政府优惠政策向现房倾斜的推动下，自住需求正稳步增强。这一转变标志着市场告别了以往更依赖投机性投资的周期。

高力国际表示，买家结构的变化有助于形成更可持续的市场，购房决策越来越多地由真实居住需求驱动，而非对房价快速升值的预期。

该顾问机构还报告称，中档细分市场在2026年第二季度继续录得最强销售动能，受惠于符合政府增值税优惠（PPN DTP）条件的已完工单位。与此同时，中高端及豪华细分市场保持稳健活跃，显示多个价位段需求均具韧性。

据高力国际，中高端细分销售有所走软，因注重性价比的买家转向更可负担的产品；而高端买家则继续青睐产品差异化更强的豪华项目。

高力国际表示，当前销售表现更多反映开发商的产品定位与可售库存，而非整体市场强弱，突显市场正变得愈发精挑细选，而非全面走弱。