# New private home sales slow in June as launches dry up amid school-holiday lull

- **Source:** The Business Times
- **Published:** 2026-07-15T05:40:22.000Z
- **Author:** Ry-Anne Lim
- **Original:** https://www.businesstimes.com.sg/property/new-private-home-sales-slow-june-launches-dry-amid-school-holiday-lull
- **Topics:** Private Residential, Commercial & Industrial, New Launches

## Featured rationale

The launch drought rather than collapsing demand may explain subdued sales, with upcoming projects potentially lifting transactions and expanding choices at accessible price points.

## AI summary

Developers sold 156 private homes excluding ECs in June, down 42.6 per cent year on year, while no new units were launched for the first time since 2007.

## Original article

[SINGAPORE] Developers in Singapore sold 156 private homes in June, down 42.6 per cent from the 272 units moved a year earlier, data released by the Urban Redevelopment Authority showed on Wednesday (Jul 15).

The latest June sales figure – which excludes executive condominiums (ECs) – is also about a third of the 447 units sold in May this year.

No new private homes were launched in June, a first since records began in 2007, said Nicholas Mak, Mogul.sg chief research officer.

Including ECs, 184 units were sold in June with no new launches, versus the 305 units sold and 103 units launched in the same month in 2025. In comparison, 493 units were sold and 357 units were launched in May 2026.

That brings the Q2 tally to 2,151 units, slightly more than the 2,013 units moved in Q1, noted Christine Sun, Realion Group chief researcher and strategist.

For the first half of 2026, new private home sales totalled 4,164 units – 9.2 per cent lower than the 4,587 units transacted in H1 2025, but more than double H1 2024’s 1,889 units.

Asean Intelligence

Huttons Asia chief executive Mark Yip said sales activity and new project launches typically slow during the June school holiday period. “Developers were likely waiting for an opportune time like (July) to launch their projects.”

This year, Mak said there was also “less pressure on developers” to launch new projects, given the smaller pipeline of major projects slated for the second half compared with the same period last year.

At the same time, developers were likely waiting to gauge market reaction to the new EC restrictions “before deciding on their next move”, resulting in some launches being pushed back, said Mak.

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Despite the sluggish sales in June, Wong Siew Ying, PropNex head of research and content, said the underlying demand for new private homes remained stable.

A rebound is expected in July, with the upcoming launch of the 499-unit Lentor Gardens Residences and 380-unit Dunearn House.

Both projects saw “strong turnout” when their sales gallery opened for previews in early July, she said.

For Lentor Gardens Residences, Wong noted that it was the seventh new launch in the Lentor Hills estate. The previous six projects collectively sold 2,929 of 2,954 units, which works out to a take-up rate of 99.2 per cent and points to “sustained buyers’ confidence in the location”.

Meanwhile, Dunearn House is the maiden launch in the new Bukit Timah Turf City estate.

“(This) suggests keen buying interest, and the two projects will likely help to lift developers’ sales in July following June’s subdued showing,” said Wong.

Top transactions

In June, Coastal Cabana EC was the best-selling project with 21 units sold at a median price of S$1,836 per square foot (psf).

Tricia Song, CBRE head of research for Southeast Asia, said the 99-year leasehold development, which launched in January, saw renewed interest after new EC policy changes were announced in May.

Changes include a longer minimum occupation period of 10 years, up from five, and the scraping of the deferred payment scheme for uncompleted units.

More new units will also be reserved for first-time buyers and the priority period was extended to two years, from a month.

The supply of unsold ECs also remains tight, with just 150 units available as at end-June, added Wong from PropNex.

“The limited unsold stock of ECs bodes well for upcoming EC launches in Senja Close, Woodlands Drive 17, Sembawang Road and Miltonia Close, which are not subjected to the new EC measures.”

Excluding ECs, the city-fringe Hudson Place Residences, which launched in May, topped the charts with 12 units sold at a median price of S$2,577 psf.

This was followed by Chuan Park in the suburbs, and The Continuum and Union Square Residences in the city fringe, each with 11 units transacted at median prices of S$2,631 psf, S$2,789 psf and S$2,762 psf, respectively.

Among the priciest home transactions in June was a S$23 million detached house and a S$18.7 million detached house in Kheam Hock Road, sold separately to two Singaporeans, said Huttons’ Yip.

Another semi-detached home in Fernhill Close was purchased by a Singaporean for S$10.5 million.

In the non-landed market, Yip noted that for the first time, no non-landed new homes were sold for S$10 million or more.

Those priced below S$2.5 million – “a price point seen as households’ budget sweet-spot” – accounted for 38 per cent of new non-landed private home sales in June, said Wong.

Transactions in the S$2.5 million to under S$3 million range also took up a major share of sales, at 28 per cent.

“With no major new launches during the month, buyers were largely working through existing inventory, which may have limited the supply of units at the more accessible price points,” said Wong.

“We expect the share of transactions priced below S$2.5 million to rise in July, as new projects bring a wider mix of units to the market.”

## Chinese translation

> Translation model: grok

### 六月新盘销售放缓：学校假期淡季无新项目推出

发展商该月售出156个单位，且无新盘开售。

[新加坡] 市区重建局周三（7月15日）发布的数据显示，新加坡发展商6月售出156个私人住宅单位，较上年同期的272个单位下跌42.6%。

最新6月销售数据——不含执行共管公寓（EC）——亦约为今年5月所售447个单位的三分之一。

Mogul.sg首席研究官麦俊荣（Nicholas Mak）表示，6月无任何新私人住宅单位推出，为自2007年有记录以来首次。

若计入EC，6月共售出184个单位且无新盘推出，对比2025年同月售出305个、推出103个单位。相较之下，2026年5月售出493个、推出357个单位。

Realion Group首席研究员兼策略师孙燕清（Christine Sun）指出，第二季合计售出2,151个单位，略高于第一季的2,013个。

2026年上半年新私人住宅销售合计4,164个单位——较2025年上半年的4,587个低9.2%，但超过2024年上半年1,889个的两倍有余。

合登亚洲行政总裁叶荣强表示，销售活动与新盘推出通常在6月学校假期放缓。“发展商很可能在等待如（7月）这样的有利时机推盘。”

麦俊荣说，今年发展商“推盘压力较小”，因下半年大型项目管道较去年同期为少。

与此同时，发展商亦可能在观察市场对新EC限制的反应“再决定下一步”，导致部分推盘延后，麦表示。

尽管6月销售疲软，PropNex研究与内容主管黄秀莹表示，新私人住宅的底层需求仍保持稳定。

预计7月将反弹，届时将有499个单位的Lentor Gardens Residences与380个单位的Dunearn House即将开售。

她说，两个项目在7月初售楼处预览时均出现“强劲人流”。

就Lentor Gardens Residences而言，黄指出这是伦多山庄市镇第七个新盘。前六个项目合计售出2,954个单位中的2,929个，认购率达99.2%，显示“买家对该地段的持续信心”。

与此同时，Dunearn House是武吉知马赛马场新城的首个开售项目。

“（这）显示购买兴趣浓厚，两个项目很可能在6月低迷表现后，助推7月发展商销售，”黄说。

主要成交

6月，Coastal Cabana EC以21个单位、中位价每平方英尺1,836新元成为销冠。

世邦魏理仕东南亚研究主管宋翠霞表示，这个99年地契、1月开售的项目，在5月宣布新的EC政策变动后重获关注。

变动包括最低居住年限由5年延长至10年，以及取消未完工单位的延期付款计划。

更多新单位将预留给首次购房者，优先期由一个月延长至两年。

PropNex的黄秀莹补充，未售EC供应仍然紧张，截至6月底仅余150个单位。

“有限的未售EC库存，有利于即将在Senja Close、Woodlands Drive 17、三巴旺路与Miltonia Close推出、不受新EC措施约束的EC新盘。”

不含EC的情况下，5月开售的城市边缘项目Hudson Place Residences以12个单位、中位价每平方英尺2,577新元居首。

其次为郊区的Chuan Park，以及城市边缘的The Continuum与Union Square Residences，各成交11个单位，中位价分别为每平方英尺2,631、2,789与2,762新元。

合登的叶荣强指出，6月最昂贵的住宅成交包括甘榜脚路（Kheam Hock Road）分别以2,300万与1,870万新元售予两名新加坡人的独立洋房。

另有Fernhill Close的半独立式住宅由一名新加坡人以1,050万新元购入。

在非有地市场，叶指出首次出现无任何新非有地住宅以1,000万新元或以上成交。

黄秀莹表示，定价低于250万新元——“被视为家庭预算甜蜜点的价位”——占6月新非有地私人住宅销售的38%。

250万至不足300万新元区间的成交亦占重要份额，达28%。

“由于当月无重大新盘，买家主要消化现有库存，可能限制了更易负担价位单位的供应，”黄说。

“我们预期7月低于250万新元成交的占比将上升，因新项目将带来更丰富的单位组合。”