# Sammi Lim's Belle Mi: The property dealmaker's one-stop wellness sanctuary

- **Source:** EdgeProp Singapore
- **Published:** 2026-07-17T01:00:00.000Z
- **Author:** Ashley Lo
- **Original:** https://www.edgeprop.sg/living/personality/sammi-lims-belle-mi-property-dealmakers-one-stop-wellness-sanctuary
- **Topics:** Commercial & Industrial, Investment & Capital Markets

## Featured rationale

Demand from tourists, nearby residents and office workers could support neighbourhood retail footfall, potentially strengthened by the $3 billion Comcentre redevelopment.

## AI summary

Sammi Lim invested a mid-six-figure sum to convert a roughly 1,400 sq ft ground-floor unit at 118 Killiney Road into Belle Mi.

## Original article

Since Sammi Lim opened Belle Mi last August, she has not washed her own hair once.

“I no longer wash my own hair at home,” she says. “I come here, get my hair washed, then I go home.”

It is a small indulgence, but it captures the essence of Belle Mi: that looking after yourself should be woven into the day, not squeezed out of it.

Every fortnight for the past two decades, the founder and executive director of the boutique real estate agency Brilliance Capital has kept the same appointment: a facial.

Read also: Revive: A convenient companion for nights out

The ritual began when she was 21, when a bout of acne led her to seek professional skincare ahead of her sister’s wedding. What started as a solution to her skin concerns soon evolved into a passion for beauty and wellness.

Manicures, pedicures, eyelash extensions, eyebrow embroidery and massages became her routine. “I was always so busy, but I still made sure I had ‘me time’,” she recalls.

The problem was logistics. Her favourite therapists were in different locations. Each appointment meant travelling to yet another salon. “Whenever I went for a treatment, I would tell my therapist I could stay for only an hour because I had to rush to the next place,” she relates. “I kept thinking, ‘Why can’t someone be doing my nails while I’m having my facial?’”

A sanctuary, not just a salon

That thought became Belle Mi (which translates to “Beautiful Me”, says Lim), a one-stop beauty and wellness salon.

Belle Mi occupies a ground-floor unit of about 1,400 sq ft on Killiney Road. The shop unit was formerly home to ABC Bakery for decades. The premises underwent an extensive renovation, with Lim investing a “mid-six-figure sum” to convert it into a beauty and wellness centre.

The design allows for flexibility. The main area features oversized armchairs designed to accommodate several services at once — eyelash extensions, a manicure and pedicure, or a hair spa and foot massage.

Read also: Award-winning wellness from day to night

There are also treatment rooms for those who want privacy, as well as a VIP room, which is larger and comes with an en suite bathroom. Customers can have their hair spas, facials and, most recently, massage services, including aromatherapy, gua sha (a traditional Chinese massage using jade or quartz), and foot reflexology.

Belle Mi added massage services to its menu after repeated requests, says Lim. Clients can choose to have multiple treatments at once or spend an unhurried afternoon working through them one by one.

“I wanted to create a sanctuary where all the services could be enjoyed under one roof,” she says. “A place that combines convenience, efficiency and quality, while allowing people to slow down and enjoy self-care at their own pace.”

Setting the mood

Beyond interior design and creating the right ambience, the service is just as important, Lim acknowledges. Drawing on her 20 years as a customer, she recruited therapists she had personally trusted for as long. “I thought, why not bring these trusted professionals together under one roof?”

She spent the first six months hiring and refining before settling on a full-time team that shares her philosophy: proper consultation, honest advice and treatments suited to the individual.

The space has become more than just a beauty salon: it is also a place to socialise. It has hosted mother-and-daughter afternoons, events for couples and families, and hen parties and birthday celebrations. On one occasion, children tagging along with their mothers threw a mini party of their own, where they also had their nails done.

Read also: Swim, sauna, unwind: Wellness features redefining homes in Singapore

Right from the start, Lim had consulted a minority business partner for his view. “I wanted a man’s perspective on the design because I want Belle Mi to focus on wellness, not just beauty,” she says. And she also wanted it to appeal to both men and women.

Although women remain the salon’s primary clientele, men now account for about 15% to 20% of its customer base, a figure she has seen steadily increase in recent months. “Men are interested in wellness too,” she says.

Passion project turned business

Belle Mi started as a passion project as she had been toying with the idea for nearly a decade. “But passion alone is not enough to sustain a business,” she says.

It was the pandemic that motivated her to start a business centred on beauty and wellness. “During Covid, I had time to reflect on what I wanted in life,” she says.

The year 2020 also saw Lim launch her own boutique real estate agency Brilliance Capital.

She had spent nine years at CBRE, where she rose to become the director of capital markets. She then left to become CEO of JK Global Capital, a private investment vehicle of James Koh, the founder and executive chairman of Fragrance Group, a property developer, investor and hotelier.

But after launching Brilliance Capital, Lim did not think that running two nascent businesses was tenable. “I knew I had to stabilise one before starting the other.” So, she put Belle Mi on hold.

Location: ‘Best of both worlds’

When Brilliance Capital turned five last year, Lim decided she was finally ready to focus some of her attention on Belle Mi. To her, the most important aspect was location. It had to be convenient and accessible.

She chose the ground-floor unit at 118 Killiney Road because of its wide street frontage. In the vicinity are also apartments and condos in the prime District 9. Naturally, Belle Mi’s clientele includes residents in the area.

It is also the beneficiary of walk-ins from hotel guests at the neighbouring 115-key boutique lifestyle hotel, Mama Shelter Singapore, which opened last October. “I’m not just serving local customers, but tourists as well,” says Lim.

The Orchard Grand Court serviced apartment block directly opposite offers ample parking space. Across the road is a row of shophouses with eateries. “Shophouses are so close to my heart because of the property side of my business,” she says.

A short walk away is the Somerset MRT Station and a cluster of malls, including TripleOne Somerset, 313@Somerset, Orchard Gateway and Orchard Central.

The wellness centre, therefore, attracts a diverse customer base comprising tourists, nearby residents and office workers, says Lim. “I was drawn to the location because it offers the best of both worlds. It’s close to Somerset and Orchard, but away from the hustle of the main shopping belt.”

Lim believes a catalyst in the neighbourhood will be the $3 billion Comcentre redevelopment, which will include an underground pedestrian link to Somerset MRT Station, further increasing accessibility and footfalls.

For Lim, Belle Mi has become her “happy place”. She hopes it will be her customers’ happy place too — “where they feel welcome, genuinely comfortable and cared for”.

As it turns out, there is real business in the simple luxury of having someone else wash your hair.

## Chinese translation

> Translation model: grok

### 林敏仪的 Belle Mi：房产交易高手的一站式康养圣地

Belle Mi 将面部护理、美发、美甲与康养集于一处，灵感来自创办人林敏仪的日常护理习惯。

自林敏仪（Sammi Lim）去年八月开设 Belle Mi 以来，她再也没有自己洗过头发。

“我现在不再在家自己洗头了，”她说。“我来这里洗头，然后回家。”

这只是小小的放纵，却恰能概括 Belle Mi 的精髓：照顾自己应融入日常，而非被挤出日程。

过去二十年，这位精品房地产经纪公司 Brilliance Capital 创办人兼执行董事每两周固定赴约：做一次面部护理。

另读：Revive：夜生活的便利伴侣

这一仪式始于她21岁那年，一场痤疮让她在妹妹婚礼前寻求专业护肤。从解决肌肤问题开始，很快演变成对美容与康养的热爱。

美甲、足部护理、睫毛嫁接、纹眉与按摩成为她的常规。“我总是很忙，但仍确保自己有‘我的时间’，”她回忆道。

问题在于物流。她最信赖的治疗师分散在不同地点，每次预约都意味着再赶一家沙龙。“每次做护理，我都会告诉治疗师我只能待一小时，因为还要赶下一场，”她说。“我一直在想，‘为什么不能一边做面部护理，一边做指甲？’”

不只是沙龙，更是一处圣地

这一想法成就了 Belle Mi（林敏仪说意译为“美丽的我”）——一站式美容与康养沙龙。

Belle Mi 位于 Killiney Road 约1,400平方英尺的地面单位，此处曾数十年是 ABC Bakery 所在。店铺经历大规模装修，林敏仪投入“六位数中段”资金，将其改造成美容康养中心。

设计兼顾灵活。主区设有超大扶手椅，可同时进行多项服务——例如睫毛嫁接、手足护理，或头发水疗与足部按摩。

另读：从早到晚的获奖康养体验

亦设有需要隐私时可用的护理室，以及更大、带独立浴室的 VIP 房。顾客可做头发水疗、面部护理，以及最近新增的按摩服务，包括芳香疗法、刮痧与足底反射。

林敏仪表示，应客户反复要求，Belle Mi 将按摩加入菜单。客户可选择同时进行多项护理，或悠闲地一项项完成一个下午。

“我想打造一处所有服务都能在同一屋檐下享受的圣地，”她说。“一个结合便利、效率与品质的地方，同时让人放慢脚步，按自己的节奏享受自我护理。”

营造氛围

她承认，除了室内设计与氛围，服务同样关键。凭着20年顾客经验，她招募了自己长期信任的治疗师。“我想，何不把这些值得信赖的专业人士聚在同一屋檐下？”

她花了前六个月招聘与打磨，最终组成一支全职团队，共享她的理念：充分咨询、诚实建议，以及适合个人的护理方案。

这里已不只是美容沙龙，也是社交场所。曾举办母女下午茶、情侣与家庭活动、新娘派对与生日庆祝。有一次，跟着妈妈来的孩子们自己办起迷你派对，还做了指甲。

另读：游泳、桑拿、放松：重新定义新加坡住宅的康养配套

一开始，林敏仪就征求了一位少数股权商业伙伴的意见。“我想要男性视角来看设计，因为我希望 Belle Mi 聚焦康养，而不只是美容，”她说。她也希望同时吸引男女顾客。

虽然女性仍是主要客群，男性现已约占15%至20%，且近月稳步上升。“男人对康养也感兴趣，”她说。

从兴趣项目到生意

Belle Mi 起步时是兴趣项目，她酝酿这一想法近十年。“但仅有热情不足以支撑一门生意，”她说。

疫情促使她创办以美容与康养为中心的业务。“疫情期间，我有时间反思自己真正想要的生活，”她说。

2020年，林敏仪也创办了自己的精品房地产经纪公司 Brilliance Capital。

她曾在仲量联行（CBRE）工作九年，升至资本市场董事，随后离开出任 JK Global Capital 首席执行官——该公司为 Fragrance Group 创办人兼执行主席 James Koh 的私人投资载体；Fragrance Group 业务涵盖房地产开发、投资与酒店。

但在创办 Brilliance Capital 后，她认为同时经营两门初创业务不可持续。“我知道必须先稳定一个，再启动另一个。”于是 Belle Mi 暂缓。

地点：“两全其美”

去年 Brilliance Capital 满五周年时，林敏仪觉得终于可以把部分精力放在 Belle Mi 上。对她而言，最重要的是地点——必须便利可达。

她选择 118 Killiney Road 地面单位，因其临街面宽敞。周边是第9区的公寓与共管公寓，Belle Mi 的客群自然包括附近居民。

它也受益于邻里 115 间客房的精品生活方式酒店 Mama Shelter Singapore（去年10月开业）的住客散客。“我不只服务本地顾客，也有游客，”她说。

正对面的 Orchard Grand Court 服务公寓提供充足停车位。马路对面一排店屋是餐饮聚集地。“店屋对我很有感情，因为也是我房产业务的一部分，”她说。

步行不远即是地铁索美塞站，以及 TripleOne Somerset、313@Somerset、Orchard Gateway 与 Orchard Central 等商场群。

因此，这家康养中心吸引游客、附近居民与上班族等多元客群，林敏仪说。“我被这个地点吸引，是因为它两全其美：靠近索美塞与乌节，却又避开主购物带的喧嚣。”

她认为社区催化剂将是价值30亿新元的 Comcentre 重建项目，将包含通往索美塞地铁站的地下人行通道，进一步提升可达性与人流。

对林敏仪而言，Belle Mi 已成为她的“快乐之地”。她希望它也成为顾客的快乐之地——“让他们感到受欢迎、真正自在，并被照顾。”

事实证明，让别人帮你洗头这份简单的奢侈，背后也有真生意。