# Sandy Tan's Chalked broadens reach from showflats to private homes and the region - **Source:** EdgeProp Singapore - **Published:** 2026-10-23T02:10:49.000Z - **Author:** Cecilia Chow - **Original:** https://www.edgeprop.sg/property-news/sandy-tans-chalked-broadens-reach-showflats-private-homes-and-region - **Topics:** Private Residential, Commercial & Industrial, New Launches ## Featured rationale This shift signals stronger demand for personalised interiors, dedicated home workspaces and automation, potentially influencing private-home renovation spending and compact-unit design strategies. ## AI summary Private homeowners now account for about 60% of Chalked’s residential projects, up from a business comprising 80% to 90% developer showflats in 2017. ## Original article Sandy Tan, founder of interior design firm Chalked, believes smaller spaces can still feel luxurious if the focus is on the quality of the finishes and on furniture proportioned to the space. “It's about creating a sense of refinement and balance, where every detail feels intentional without overwhelming the home,” she says. Her showflat for Thomson Reserve, the 1,268-unit project at Bright Hill Drive, is a study in that balance. Tan imagined the owners of the 732 sq ft two-bedroom premium-plus-study unit as a young, active couple who love pickleball and music. Read also: Thomson Reserve draws over 23,000 visitors in first week of preview One bedroom became an audiophile's music room, the outline of a pickleball court runs across the ceiling, and pickleball paddles adorn the balcony. This year marks Tan’s third consecutive year as a judge of the EdgeProp Singapore Excellence Awards (EPEA), where her experience designing both showflats and private homes informs how she assesses projects. From showflats to private homes When Tan founded Chalked in 2017, 80% to 90% of its work involved designing showflats and sales galleries for developers, with only a handful of private homeowners as clients. Today, about 60% of its residential projects are for private homeowners. “We have been getting a lot more of this work in the past two years,” says Tan. She has since realised that private commissions make Chalked’s showflats better. “Engaging with homeowners gives us first-hand insights into how people actually live, what they value and how they use their spaces,” she says. The firm is also winning over a growing number of high-net-worth homeowners. The key, says Tan, is understanding their lifestyles and respecting their privacy. “In this space, trust is everything.” Most new private clients come through word of mouth. To Tan, luxury today lies less in extravagance than in craftsmanship and detail. “It’s the graceful curve of a handcrafted piece of furniture, the precision of a perfectly sewn stitch on a headboard, or heirlooms and collections that carry meaning,” she says. Read also: Thomson Reserve: Where nature is right next door, yet the city remains close Homeowners increasingly want spaces that reflect their lifestyle while expressing “a distinctly individual sense of self,” Tan notes. What clients want Even with most people back in the office, post-pandemic, clients still want a dedicated workspace at home. Larger homes can accommodate a study, but in smaller ones, designers have to be creative, carving out a work area and concealing it within built-in cabinetry. Chalked has applied the same thinking to developer projects, turning a flexible space of about 45 to 55 sq ft into a study in a compact showflat. More are also asking for home automation. Smart home technology is now almost the norm, says Tan, with easy-to-use apps that work across a wide range of appliances. “What was once a luxury has evolved into an affordable convenience for every home,” she adds. She welcomes clients who arrive with Pinterest boards and AI-generated images of what they have in mind. “They make my job easier, not harder,” she says. They give the Chalked team a clear sense of a client’s taste, which the designers can then refine and test for feasibility. Read also: Thomson Reserve draws 11,800 visitors at preview, highest turnout this year Beyond homes In recent years, Chalked has taken its approach to luxury into offices, shops and even a rehabilitation centre. It designed Jung Asia’s Singapore headquarters, which officially opened earlier this month. The German company specialises in high-end electrical switches, sockets and building automation systems for luxury homes, hotels and commercial spaces. It celebrated its 30th anniversary in Singapore at its new premises. The headquarters is as much an experience centre as an office, and Jung Asia wanted it to showcase its heritage and quality, says Tan. Besides the usual furniture and fittings, Chalked had to fabricate larger-than-life artistic sculptures for the space. “A lot of hard work went into the project,” she says. Last year, Chalked designed Golden Seed Tea Café and Store at Millenia Walk, which bills itself as “a premium tea atelier” for Chinese tea. The café recently won a regional design award for retail space. The firm also designed The Winslow, a newly opened private residential addiction treatment centre licensed by the Ministry of Health. Set in a heritage building at Hendon Road, in the Changi area, it is designed to feel like an upscale private residence. “It was a unique opportunity to design within a regulated healthcare framework, balancing medical requirements with the safety, comfort and well-being of patients undergoing rehabilitation,” says Tan. Following developers overseas Chalked’s regional expansion has largely been driven by Singapore developers. The firm has worked on projects in Chengdu with Hong Leong Holdings and in Chongqing with GuocoLand. It is currently designing two show suites in Hai Phong, Vietnam, for CapitaLand. Private clients are following the same path. Chalked recently completed a home in Discovery Bay, Hong Kong, for friends Tan first met in Singapore. Additionally, some of its regular Singapore clients have asked the firm to design their homes in China. In Singapore, Chalked continues to design showflats, and its work will be showcased in some of the upcoming launches. Tan has kept her team lean: six people in Singapore, three in the Philippines and one in Malaysia. “We also have a strong collaboration with a firm in China that helps us with drafting,” she says. “I outsource more so we can keep our local costs as low as possible.” She adds: “As our network of trusted and reliable vendors in the region continues to grow, we’re gaining greater confidence in taking on more projects across the region.” Sandy Tan is a judge in the Interior Design specialisation at the EdgeProp Singapore Excellence Awards (EPEA) 2026. Check out the latest listings for Thomson Reserve properties ## Chinese translation > Translation model: grok_cli ### Sandy Tan旗下Chalked将业务从样板房拓展至私人住宅及区域市场 过去十年，Chalked已将其奢华设计理念延伸至办公室、商店，乃至一家康复中心。 室内设计公司Chalked创始人Sandy Tan认为，只要注重饰面品质，并选用与空间比例相称的家具，较小的空间同样可以呈现奢华感。 她说：“关键在于营造精致与平衡感，让每一个细节都显得经过深思熟虑，又不会让家显得过于繁复。” 她为位于Bright Hill Drive、共1,268个单位的Thomson Reserve项目设计的样板房，正是这种平衡的体现。Tan将这套732平方英尺的两房加书房优质单位的业主，设想为一对热爱匹克球和音乐、年轻而活跃的夫妇。 另请参阅：Thomson Reserve预览首周吸引逾23,000名访客 其中一间卧室被改造成发烧友音乐室，天花板上勾勒出匹克球场的轮廓，阳台则装饰着匹克球拍。今年是Tan连续第三年担任EdgeProp Singapore Excellence Awards（EPEA）评委，她在样板房和私人住宅设计方面的经验，影响着她对项目的评判。 从样板房到私人住宅 Tan于2017年创立Chalked时，80%至90%的业务是为发展商设计样板房和售楼处，私人业主客户仅有少数。 如今，其住宅项目中约60%来自私人业主。Tan说：“过去两年，这类业务明显增多。” 她后来意识到，私人委托项目让Chalked的样板房设计更好。她说：“与业主接触，让我们第一手了解人们实际如何生活、看重什么，以及如何使用空间。” 该公司也在赢得越来越多高净值业主的青睐。Tan表示，关键在于理解他们的生活方式并尊重其隐私。“在这个领域，信任就是一切。”大多数新的私人客户都来自口碑推荐。 在Tan看来，当今的奢华较少体现在铺张，而更多体现在工艺与细节。她说：“那是一件手工家具优雅的弧线，床头板上精准缝制的一针一线，或是承载意义的传家宝与收藏。” 另请参阅：Thomson Reserve：自然近在咫尺，城市依然不远 Tan指出，业主越来越希望空间既能反映其生活方式，又能表达“鲜明的个人自我”。 客户要什么 即便疫情后大多数人已重返办公室，客户仍希望家中有专属工作空间。 较大的住宅可以设置书房，但在较小的单位中，设计师必须更有创意，开辟出工作区并将其隐藏在嵌入式柜体中。 Chalked也将同样的思路应用于发展商项目，在紧凑的样板房中，将约45至55平方英尺的灵活空间改造成书房。 越来越多客户也要求家居自动化。Tan表示，智能家居技术如今几乎已成为常态，配套的应用程序易于使用，并可连接各类家电。 她补充说：“曾经的奢侈品，已演变为每个家庭都能负担的便利。” 她欢迎客户带着Pinterest灵感板和人工智能生成的理想效果图前来。“它们让我的工作更轻松，而不是更难，”她说。这些材料让Chalked团队清楚了解客户的品味，设计师随后可以加以打磨并检验可行性。 另请参阅：Thomson Reserve预览吸引11,800名访客，创下今年最高到场人数 不止于住宅 近年来，Chalked已将其奢华设计理念延伸至办公室、商店，乃至一家康复中心。 该公司设计了Jung Asia的新加坡总部，该总部于本月早些时候正式启用。 这家德国公司专门为豪华住宅、酒店和商业空间提供高端电气开关、插座和楼宇自动化系统。公司在新址庆祝其在新加坡的30周年。 Tan表示，该总部既是办公室，也是体验中心，Jung Asia希望它能展现公司的传承与品质。 除常规家具和配件外，Chalked还须为该空间制作超大型艺术雕塑。她说：“这个项目投入了大量心血。” 去年，Chalked为位于Millenia Walk的Golden Seed Tea Café and Store进行了设计，该店自称是中式茶的“精品茶艺工坊”。 该咖啡馆近日获得一项区域零售空间设计奖。 该公司还设计了The Winslow，这是一家新开业、获卫生部许可的私人住宅式戒瘾治疗中心。 该中心设于樟宜地区Hendon Road的一栋历史建筑内，设计上力求呈现高档私人住宅的感觉。 Tan说：“这是一次在受监管的医疗框架内进行设计的独特机会，需要在医疗要求与接受康复治疗的患者的安全、舒适和福祉之间取得平衡。” 跟随发展商走向海外 Chalked的区域扩张很大程度上由新加坡发展商推动。该公司曾与丰隆控股合作成都项目，与国浩地产合作重庆项目。目前正为凯德在越南海防设计两套展示套房。 私人客户也走上同样的路径。Chalked近日为Tan在新加坡结识的朋友，在香港愉景湾完成了一套住宅设计。 此外，部分长期合作的新加坡客户也委托该公司设计他们在中国的住宅。 在新加坡，Chalked继续设计样板房，其作品将出现在部分即将推出的新盘中。 Tan将团队保持精简：新加坡六人、菲律宾三人、马来西亚一人。她说：“我们还与一家中国公司保持紧密合作，协助出图。”“我更多地外包，以便尽可能压低本地成本。” 她补充说：“随着我们在区域内值得信赖的供应商网络持续扩大，我们对承接更多区域项目也更有信心。” Sandy Tan是EdgeProp Singapore Excellence Awards（EPEA）2026室内设计专项评委。 查看Thomson Reserve物业最新挂牌