# Victoria commercial property investment market poised for stronger second half

- **Source:** Real Estate Asia
- **Published:** 2026-07-01T02:30:00.000Z
- **Author:** Staff Reporter
- **Original:** https://realestateasia.com/commercial-other/news/victoria-commercial-property-investment-market-poised-stronger-second-half
- **Topics:** Government & Policy, Transactions & Deals, Investment & Capital Markets

## Featured rationale

Broadening buyer participation and scarce quality sites signal firmer competition, potentially supporting transactions involving secure income, development potential and strategic landholdings in H2 2026.

## AI summary

Victoria's commercial property investment market became more active as stabilising pricing and improving confidence strengthened demand for well-located metropolitan assets and development sites.

## Original article

Demand is particularly strong for well-located metropolitan assets.

In Australia, Victoria's commercial property investment market has entered a more active phase as improving buyer confidence and stabilising pricing encourage greater capital deployment, according to Cushman & Wakefield.

Daniel Wolman, International Director and Co-Head of Investment Sales Australia at Cushman & Wakefield, said Melbourne continues to attract a broad range of investors, from private buyers and developers to institutional groups seeking quality assets at attractive pricing relative to historical levels and other Australian markets.

The consultancy said demand is particularly strong for well-located metropolitan assets and development opportunities, with planning reforms, housing supply initiatives and urban renewal programs creating new value opportunities. Scarcity of quality sites across Melbourne's inner and middle-ring suburbs is also intensifying competition.

Looking ahead, Cushman & Wakefield expects buyer activity to strengthen through the second half of 2026, with assets offering secure income, development potential and strategic landholdings expected to remain highly sought after.

## Chinese translation

> Translation model: grok

### 维多利亚州商业地产投资市场下半年有望走强

随着买家信心改善与价格趋稳鼓励更多资本部署，维多利亚州商业地产投资市场已进入更活跃阶段

对地段优越的都会区资产需求尤为强劲。

据世邦魏理仕（Cushman & Wakefield），在澳大利亚，维多利亚州商业地产投资市场已进入更活跃阶段，买家信心改善与价格趋稳鼓励更多资本投放。

世邦魏理仕国际董事兼澳大利亚投资销售联席主管Daniel Wolman表示，墨尔本持续吸引广泛投资者，从私人买家、发展商到机构资金，皆在相对历史水平及其他澳洲市场具吸引力的价格下寻求优质资产。

该咨询机构称，对地段优越的都会区资产与开发机会需求尤为强劲；规划改革、住房供应举措与城市更新计划创造新的价值机会。墨尔本内环与中环优质地块稀缺，亦在加剧竞争。

展望未来，世邦魏理仕预计买家活动将在2026年下半年增强；提供稳定收益、开发潜力与战略性土地持有的资产料将持续备受追捧。