# Vietnam leads Apac branded residences market by number of units, ranks third globally - **Source:** EdgeProp Singapore - **Published:** 2026-10-13T06:36:16.000Z - **Author:** Atiqah Mokhtar - **Original:** https://www.edgeprop.sg/property-news/vietnam-leads-apac-branded-residences-market-number-units-ranks-third-globally - **Topics:** Government & Policy, Regional Markets ## Featured rationale Vietnam’s 49-project pipeline and Asia Pacific’s 36% annual pipeline growth signal robust developer confidence, potentially increasing branded-residence supply and competition across regional markets. ## AI summary Vietnam leads Asia Pacific with 16,135 branded residences across 68 completed and pipeline developments, ranking third globally behind the UAE and US. ## Original article Vietnam has topped the Asia Pacific (Apac) branded residences market by number of units, with 16,135 residences across 68 completed and pipeline developments. This makes it the third largest in the world, behind the United Arab Emirates (84,972 units) and the US (71,592 units), according to Global Branded Residences, a UK-based advisory firm that specialises in the market. The data, compiled in The Brand Standard, the firm’s inaugural annual report, shows that Vietnam has the highest number of branded residential units in Apac despite having fewer developments compared to Thailand, which ranked second. The runner-up has 14,141 branded residences across 73 completed and pipeline projects. Read also: Apac data centre capacity to double by 2030, AI boom creating 'generational shift' in power demand: JLL India ranked third for both, with 13,908 residences across 61 developments. Riyan Itani, founder of Global Branded Residences, notes that while the sector is “usually” measured by the number of developments, looking at the number of units offers further insight. “Counting the residences inside those developments tells you how much product is actually coming to market and how significant the buyer demand actually is.” In any case, the Apac branded residences market continues to grow, backed by a sizeable pipeline. According to the report, the number of pipeline schemes has surged 36% over the past 12 months, going from 147 projects to 200. Combined with its 198 completed developments, the region has a total of 398 schemes. It accounts for 20% of global branded residences stock, after North America (452 projects or 23%) and the Middle East and North Africa (Mena) (426 projects or 22%). Vietnam, Thailand drive growth Vietnam is currently the biggest contributor to Apac’s pipeline, with 49 projects located across cities such as Hanoi and Ho Chi Minh City as well as coastal destinations including Da Nang, Phu Quoc, Hoi An and Ha Long. These include Mercure Residences Ha Long, a 2,259-unit scheme that is the single-largest branded residential development in Apac. The pipeline is the sixth-largest for a country globally, following the UAE, the US, Mexico, Brazil and Saudi Arabia. Vietnam has completed 19 projects to date. Thailand is the region’s next-biggest driver, with 37 pipeline developments and 36 completed ones. With 73 projects overall, Thailand is the fifth-biggest market among standalone countries by number of schemes. It is also the third largest for completed stock. Read also: JLL appoints Mikhail Jaura as Apac head of data centre research A key market within the country is Phuket, with Global Branded Residences estimating 19 pipeline developments on the Thai island, on top of 13 completed projects. In terms of standalone cities, Phuket is the fifth-largest market in the world by overall developments, behind Dubai, Miami, São Paulo and New York. All but one of Phuket’s 32 total schemes are in resort locations. This makes it the “largest resort branded residences market in the world”, competing in scale with major capital and gateway cities. “That tells us branded residences are increasingly following international buyers into destinations where lifestyle and leisure are fundamental to the purchasing decision,” adds Itani. Broader market The report also highlights that Apac offers a broader spectrum of offerings that reach a wider base in contrast to the North America, Mena and Europe markets. “It has a much wider spread of price points, a strong regional brand ecosystem and an increasingly resort-led pipeline,” says Itani. Luxury projects account for 61% of Apac’s schemes, compared to 76% for North America. In addition, the region accounts for 54%, 35% and 33% of the midscale, upper-midscale and upscale schemes globally, despite making up less than a quarter of overall stock. Apac branded residences are also able to command a slightly higher premium versus equivalent non-branded residences. According to the report, Apac schemes have an average price premium of 47%, compared to the global average of 44%. The premium may reflect the dominance of hotel brands in the region, along with the significance of its resort destinations. Read also: Investors to deploy more capital to Apac living sector over next five years: C&W Hotel brands account for 78% of Apac’s overall branded residence schemes, and 82% of pipeline projects. Meanwhile, some 93% of Apac’s resort schemes carry a hotel brand. Nonetheless, Apac remains the only region worldwide that is not led by Marriott or Accor. The two hospitality giants dominate branded residences elsewhere, making up more than a quarter of overall developments globally. However, in Apac, Banyan Group leads with around 50 projects, surpassing Accor at 44 and Marriott at 34. ## Chinese translation > Translation model: grok_cli ### 越南以单位数量领跑亚太品牌住宅市场，全球排名第三 根据Global Branded Residences的研究，越南共有16,135套品牌住宅，分布在68个已完工及规划中的项目中。 越南以单位数量位居亚太（Apac）品牌住宅市场之首，在68个已完工及规划中的项目中共有16,135套住宅。 这使其成为全球第三大市场，仅次于阿拉伯联合酋长国（84,972套）和美国（71,592套）。数据来自总部位于英国、专注于该市场的咨询机构Global Branded Residences。 上述数据收录于该公司首份年度报告《The Brand Standard》。报告显示，尽管越南的项目数量少于排名第二的泰国，但其品牌住宅单位数量仍居亚太之首。排名第二的泰国在73个已完工及规划中的项目中共有14,141套品牌住宅。 延伸阅读：仲量联行（JLL）：亚太数据中心容量到2030年将翻倍，人工智能热潮正带来电力需求的“代际转变” 印度在单位数量和项目数量上均排名第三，61个项目共有13,908套住宅。 Global Branded Residences创始人Riyan Itani指出，该行业“通常”以项目数量衡量，但从单位数量来看可获得更深入的洞察。“清点这些项目中的住宅套数，可以看出实际推向市场的产品规模，以及买家需求究竟有多强。” 无论如何，在规模可观的规划项目支撑下，亚太品牌住宅市场持续增长。报告显示，过去12个月规划中的项目数量激增36%，从147个增至200个。 加上198个已完工项目，该地区共有398个项目，占全球品牌住宅存量的20%，仅次于北美（452个项目，占23%）以及中东和北非（Mena）（426个项目，占22%）。 越南、泰国驱动增长 越南目前是亚太规划项目的最大贡献者，49个项目分布在河内、胡志明市等城市，以及岘港、富国岛、会安和下龙等沿海目的地。其中包括Mercure Residences Ha Long，该项目共2,259套，是亚太规模最大的单一品牌住宅项目。 该规划规模在全球各国中排名第六，仅次于阿联酋、美国、墨西哥、巴西和沙特阿拉伯。越南迄今已完工19个项目。 泰国是该地区第二大驱动力，拥有37个规划项目和36个已完工项目。泰国合计73个项目，按项目数量在独立国家中排名第五，已完工存量则位居第三。 延伸阅读：仲量联行（JLL）任命Mikhail Jaura为亚太数据中心研究主管 该国的一个关键市场是普吉岛。Global Branded Residences估计，这座泰国岛屿上有19个规划项目，另有13个已完工项目。以独立城市计，普吉岛按项目总数位居全球第五，仅次于迪拜、迈阿密、圣保罗和纽约。 普吉岛全部32个项目中，除一个外均位于度假地。这使其成为“全球最大的度假品牌住宅市场”，规模可与主要首都和门户城市比肩。Itani补充道：“这表明品牌住宅正越来越多地追随国际买家，进入生活方式与休闲对购买决策至关重要的目的地。” 更广泛的市场 报告还指出，与北美、中东和北非以及欧洲市场相比，亚太提供的产品谱系更广，覆盖的客群更宽。Itani表示：“亚太的价位分布更广，拥有强大的区域品牌生态，规划项目也日益以度假为导向。” 豪华项目占亚太项目的61%，北美则为76%。此外，尽管亚太在全球总存量中占比不足四分之一，但其在全球中档、中高档和高档项目中分别占54%、35%和33%。 亚太品牌住宅相对于同等非品牌住宅也能获得略高的溢价。报告显示，亚太项目的平均价格溢价为47%，全球平均为44%。 这一溢价可能反映了酒店品牌在该地区的主导地位，以及度假目的地的重要性。 延伸阅读：戴德梁行（C&W）：投资者未来五年将向亚太居住板块投入更多资本 酒店品牌占亚太品牌住宅项目总数的78%，占规划项目的82%。同时，亚太约93%的度假项目带有酒店品牌。 尽管如此，亚太仍是全球唯一不是由万豪（Marriott）或雅高（Accor）领跑的地区。这两家酒店巨头在其他地区主导品牌住宅市场，合计占全球项目总数的四分之一以上。 然而在亚太，悦榕集团（Banyan Group）以约50个项目领先，超过雅高的44个和万豪的34个。