Ascott's lyf Chinatown 90-key property debuts in shophouses, offers community experiences
The opening expands Singapore's experience-led accommodation supply and signals hospitality confidence in culturally distinctive conserved properties that may attract neighbourhood-focused travellers.
Ascott opened the 90-key lyf Chinatown Singapore on Mosque Street, with its first guests arriving on July 3 at the conserved-shophouse property.
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Hospitality company The Ascott, a business unit of CapitaLand Investment, has opened its fifth lyf-branded social living property in Singapore.
Located on Mosque Street, the 90-key lyf Chinatown Singapore is housed within a row of conserved shophouses and a new build.
It welcomed its first guests on July 3, and is curating local collaborations, community-led recommendations and cultural touchpoints across the five senses.
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A rotating line-up of programmes is intended to keep guests connected to the neighbourhood’s culture and character. They include a 1.5-hour guided heritage walk, exclusive to guests.
Community experiences are also developed with local partners, from traditional Chinese calligraphy and henna artistry to Muslim-friendly perfumery workshops and local delicacies.
It aims to “honour the area’s heritage and its long-standing ties to the Chulia community while delivering lyf’s signature experience-led social living”, Ascott said in a July 15 press release.
The property also showcases commissioned artworks inspired by the journeys of early Chulia traders and collaborations with surrounding businesses, as well as bespoke design motifs.
Each commissioned piece offers its own take on the neighbourhood. Familiar icons appear throughout: historic shophouses, lanterns and the koi fish.
A recurring motif is the Queen’s Crepe Myrtle flower, which is native to South India’s Coromandel Coast, where Chulia traders began their voyages to Singapore.
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“Every lyf property is shaped by its neighbourhood, and lyf Chinatown Singapore is no exception,” said Genevieve Khua, country director, revenue management and area manager for lyf and The Unlimited Collection at Ascott, Singapore.
“Located in the heart of one of Singapore’s most storied and dynamic districts, the property offers guests an authentic gateway to local culture, heritage and community,” she added.