Industrious appoints Melvin Vu as Apac managing director
The leadership transition and regional rebrand signal closer integration of the flexible-workspace portfolio, potentially supporting more consistent operations and expansion across Asia-Pacific markets.
Industrious appointed Melvin Vu as Asia-Pacific managing director after rebranding former The Great Room locations across Singapore, Australia, Bangkok and Hong Kong.
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Global workplace operator Industrious has announced the appointment of Melvin Vu as managing director for Asia Pacific. Vu will oversee the company’s operations across the region, which previously operated as The Great Room.
Vu succeeds Su Anne Mi, who co-founded Singapore-based The Great Room in 2015, together with Jaelle Ang. Mi was appointed as CEO of The Great Room and Industrious’ Apac managing director in August 2025, following Ang’s departure. Mi will serve in an executive advisor role to support Vu's leadership transition, said Industrious in a July 21 release.
Industrious, a unit of CBRE, acquired The Great Room in May 2022. Earlier this month, the company completed a rebrand of all The Great Room properties — located across Singapore, Australia, Bangkok and Hong Kong – to the Industrious brand.
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Vu has over two decades of leadership experience. He most recently served as CEO of Good Doctor Technology, a health-tech joint venture between Ping An Health, Grab and SoftBank. He has also held executive leadership roles at Grab and Sats-Creuers Cruise Services, which manages the Marina Bay Cruise Centre.