Developers' July sales more than quadrupled to 731 homes; up 368.8% m-o-m

New private home sales rose sharply in July, driven by an uptick of new launches, including two major projects — Dunearn House and Lentor Gardens Residences.

According to data published by URA on Aug 15, developers sold 731 new homes excluding executive condominiums (ECs) in July — more than four times the 156 units shifted in June, which saw relatively subdued sales. On a y-o-y basis, July’s new homes sales were down 22.2% compared to 940 units sold the same month last year.

“Buyers returned in force as fresh, attractive options entered the market in both the Core Central Region and the Outside Central Region after June’s lull,” says Marcus Chu, CEO of ERA Singapore.

Read also: Developer sales slow in June with 156 new private homes transacted, RCR takes the lead

Mark Yip, CEO of Huttons Asia, also points to the return of project launches after the June school holidays as a key factor behind the increase.

Last month, developers launched 889 homes for sale, excluding ECs, bringing the total number of homes launched in the first seven months of 2026 to around 4,516 units.

Units launched and sold (excl ECs) in the last 12 months

Fresh launches gather pace

The successful launches of Lentor Gardens Residences and Dunearn House were key drivers of the increase, says Mohan Sandrasegeran, head of research and data analytics at SRI.

The 499-unit Lentor Gardens Residences moved 270 units in July at a median price of $2,357 psf, becoming the top-selling project that month.

“Lentor Gardens Residences’ efficient unit layouts and palatable price quantum appealed to young couples and singles purchasing their first home,” says Christine Sun, chief researcher & strategist of Realion (OrangeTee & ETC) Group.

Meanwhile, Dunearn House ranked second among the best-selling projects during the month, with 212 of 380 units sold, at a median price of $3,111 psf.

Read also: New home sales plunge 71.1% m-o-m in May, with 447 units sold

“As the first major launch within the new Bukit Timah Turf City precinct, Dunearn House also offers buyers a rare opportunity to participate in the early stages of a significant precedent transformation,” says SRI’s Sandrasegeran.

Together, Dunearn House and Lentor Gardens Residences accounted for about 65.9% of new homes sold last month, he adds.

Additionally, two freehold boutique developments were launched during the month — the 20-unit Duet @ Emily and the 27-unit The Bronze.

However, the projects saw a “weak response”, says CBRE head of research for Singapore and Southeast Asia Tricia Song. Duet @ Emily moved just two units at a median price of $2,559 psf, while The Bronze recorded no sales.

New launches in July 2026

Affordable pricing ‘sweet-spot’ drives buyer demand

“Affordability remains an important consideration for buyers and developers generally kept price quantum accessible,” says Wong Siew Ying, PropNex Realty’s head of research and content.

She notes that new non-landed private homes transacted at below $2.5 million — a “pricing sweet spot” for homebuyers — accounted for 58.1% of new homes sold.

Read also: April private home sales hit six-month high of 1,548 units on OCR launch momentum

Based on caveats lodged, around 42.5% of homes sold at Dunearn House in July were priced below $2.5 million, with the units ranging from 527 to 678 sq ft.

“This could have broadened its appeal to buyers, as smaller-format homes bring prime-district price quantum within reach of more households, including upgraders,” says Wong.

Suburban homes dominate July sales

Projects in the Outside Central Region (OCR) continued to dominate developers’ sales, accounting for 334, or 45.7%, of new homes sold.

This was followed by the Core Central Region (CCR) at 32.1% (235 units), while the Rest of Central Region came in at 22.2% (162 units).

Despite this, projects in the RCR dominated the top sales table in July, Huttons’ Yip notes.

Top-selling projects in July 2026

The top-selling RCR project was Union Square Residences, where 34 units were transacted at a median price of $2,798 psf. Since its launch in November 2024, the project has sold 212 units, reflecting a take-up rate of 58%.

Within the EC segment, developers moved just 27 new units, in line with the 28 units sold in June.

“This marks the fourth consecutive month of relatively flat sales, as remaining EC inventory has been gradually absorbed amid a lack of new launches,” says Chu from ERA.

New home sales set to pick up after August

“The healthy sales performance at Dunearn House and Lentor Gardens Residences has given the property market a positive start to the second half of 2026,” says Realion’s Sun.

While August is expected to see an absence of project launches due to the onset of the Lunar Seventh Month, market watchers expect developers’ sales to gain momentum thereafter, as more new projects come to market.

The 212-unit Amberwood at Holland is targeted for launch in September, while the 570-unit Lucerne Grand at Jurong West (next to Lakeside MRT Station) is scheduled for launch in October.

Sun notes that Amberwood at Holland will be the first condominium to launch in the new Holland Plain precinct. Given the limited availability of prime land, she expects the project to attract investors and homeowners looking to purchase a private home in a new residential area.

That said, developers are estimated to launch up to 7,000 private residential units in 2026 — the lowest since 2023, notes Huttons’ Yip.

Against this backdrop, he expects full-year developers’ sales to clock in between 7,500 and 9,000, with prices estimated to grow 2–5%.

At the same time, buyer sentiment could remain supported in view of the favourable borrowing conditions, resilient labour market, and healthy household balance sheets, says PropNex’s Wong.

CBRE’s Song echoes this view, projecting that around 7,500 to 8,500 new private homes will be sold in the whole of 2026.

“Overall homebuying sentiment appears to be resilient despite heightened volatility and economic uncertainty from the ongoing Middle East conflict amid low mortgage rates and strong GDP growth,” says Song.