Frasers Property aims to raise $200,000 for inclusive causes in walk, run, cycle campaign open to public

Real estate developer and operator Frasers Property is looking to raise at least $200,000 for seniors and persons with disabilities.

At the same time, it is looking to bring together employees, tenants, shoppers and residents across its Singapore properties to make a meaningful difference.

From July 17 to Aug 19, participants can walk, run or cycle for a good cause as part of the fitness challenge in the "Every Step Forward" campaign open to the public.

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Every kilometre logged will contribute to a collective fundraising goal in support of SG Enable and Home Nursing Foundation, through Community Chest Singapore.

Frasers Property will match every kilometre clocked with a $2 donation, up to a cap of $100,000. Together with public donations, it targets to raise another $100,000 or more, to bring the fundraising goal to $200,000.

Distances can be tracked automatically through the Strava app or submitted manually via the campaign platform.

SG Enable is the focal agency for disability and inclusion in Singapore, while Home Nursing Foundation offers services, including home nursing, home medical, home therapy, and home personal care, to support patients.

Funds raised from the "Every Step Forward" community movement will go towards programmes that enhance the quality of life of seniors and persons with disabilities, providing essential care, social support and more opportunities for inclusion, Frasers Property said.

Every 5km logged or $10 donated can provide a day of case management or counselling for a person with disabilities, while 25km clocked or $50 donated offers emotional and social support for seniors at risk of social isolation. "Whether it is a walk, cycle or run, every step contributes to a collective effort towards building stronger, healthier and more connected communities,” said Soon Su Lin, CEO of Frasers Property Singapore.

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Besides walking, running or cycling, participants can also encourage others to contribute towards the fundraising target. Corporate entities and non-participating individuals can make a direct donation (eligible for 250% tax relief) at the Giving.sg campaign page.

Under the company’s rewards programme Frasers Experience (FRx), participants who hit distance milestones will receive FRx bonus points, FRx gift cards and digital coins, which can be exchanged for retail rewards from Frasers Property.

The campaign will culminate in the Frasers Tower Vertical Challenge on Aug 20, where participants climb 39 storeys upwards, and $10 from each person’s registration fee will go towards SG Enable’s Goh Chok Tong Enable Fund.

Registration for "Every Step Forward" is now open via the event website, with participation open to all.