Jason EungSeok Lee to lead JLL's Korea hotels and living capital markets
The appointment and expanded living-sector coverage signal confidence in Korea’s hospitality investment market, potentially supporting more capital-markets and advisory activity across both property segments.
JLL appointed Jason EungSeok Lee to lead Korea’s hotels and living capital markets after hotel transactions reached about US$750 million ($957 million) in 1H2026.
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JLL has appointed Jason EungSeok Lee as executive director of hotels and living capital markets in Korea. He will be based in Seoul.
In his new role, Lee will lead JLL’s hotels and living business in Korea, overseeing capital markets and advisory services across both sectors. His appointment also expands JLL Korea’s capabilities to include the living sector alongside its existing hotels practice.
According to JLL, South Korea’s hotel transaction volume reached about US$750 million ($957 million) in 1H2026. Meanwhile, average daily rates in Seoul’s luxury and upper-upscale hotel segments rose 14.4% y-o-y.
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Lee has about 30 years of experience in real estate and hospitality. He spent more than 20 years at Deloitte and EY, where his roles included partner and industry leader for EY’s real estate advisory team. He also previously worked at Shinsegae Group’s Joseon Hotel.
Lee will work closely with Taeho Li, head of JLL Korea, as well as the firm’s wider capital markets and advisory teams.